You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey.
The Story of Hard Truth DistillingThe Sweet Mash TechniqueVisitor Experience and Brand GrowthDiversifying the Product PortfolioNavigating Market Confusion in Whiskey BrandingThe Origin of the Hard Truth NameBalancing Tradition and InnovationThe Importance of Authenticity in WhiskeyChallenges of Distribution and Market PenetrationThe Role of the Master DistillerFuture Trends and Market Positioning in WhiskeySupport this podcast on Patreon
Learn more about your ad choices. Visit megaphone.fm/adchoices