Today I have the pleasure of interviewing the king of online content, Ross Winn. Ross is the founder of https://www.podcastinsights.com/ (Podcasts Insights), the largest podcast education website with over 1M page views per month. When he’s not hosting his show, Podcasting Simplified, he also helps run an equine-therapy non-profit that serves first responders and veterans. 

I’m excited to dive right in and grab some awesome nuggets from Ross all around building a winning blog or any asset platform. 

Things you will learn in this episode:

[00:01 - 04:03] Opening Segment

I introduce today’s guest, Ross Winn

Founder of Podcast Insights 

Non-profit 

Host of Podcasting Simplified

Announcements 

Ross gives us some background 

Became an entrepreneur even during high school 

Went to school for Business Marketing

Taking over SEO and Email Marketing for a nation-wide franchise

[04:04 - 11:00] Blogging for the Win

Ross gives advice to people trying to find their path 

Be willing to work for free to build experience and credibility 

Learning over Earning 

How Ross transitioned from working for a company to working for himself 

Started with a Mastermind for Business Owners 

Pushed to create a podcast critiquing ads 

Became a podcast about making podcasts

Already had the base with the blog when he was laid off

Ross talks about making his blog a long term project

Blessing in disguise 

[11:01 - 17:45] The Best Practices of a Successful Blog 

Ross shares about resources and ideas for blog posts 

Using Ahrefs 

Shooting for over 1,000 words 

Cover the topic completely 

The factors in blogs that perform well 

Adding synonyms and keywords 

Looking at competing articles 

Ross talks about promotional materials 

Other best tools and practices 

Growing your email list 

Aligning opt-ins to the category 

Ross’s insights on written content 

Thoughts on release schedule 

[17:46 - 23:15] Closing Segment

Who you know or What you know? 

A little bit of both 

Learn then connect 

Where have your relationships led you today?

Example of getting tickets traffic and conversion 

How can we support you? 

Links below 

The RaNdoM RoUnd

Alternative profession? 

An hour with anyone? 

How do you consume content?

Favorite podcast? 

Morning routine? 

Something you’re not good at?

Go to pump up song? 

How can we connect with you?

Links below 

Final words 

Tweetable Quotes: 

“You might not want to do this for a long time, but just be willing to do work for free to get those first clients and get testimonials from people to show that you do good work.” - Ross Winn 

“To get started I think it was more about what I knew and could research, but as I grew I really think that who I knew and the relationships I made were really what took me to the next level.” - Ross Winn 

Resources Mentioned: 

https://podcasts.apple.com/us/podcast/podcasting-simplified/id1337151390 (Podcasting Simplified)

https://ahrefs.com/ (Ahrefs SEO Tool)

https://www.buzzsprout.com/?gclid=Cj0KCQjwlvT8BRDeARIsAACRFiU5xCkFACjjqNWYiYzMnsAHRYyBt0wV46ZhyOMHqm_9aK2rFd5FhM8aAlVVEALw_wcB (Buzzsprout )

https://podcasts.apple.com/us/podcast/the-authority-hacker-podcast/id1073349789 (The Authority Hacker )

You can connect with Ross on https://twitter.com/paidinsights?lang=en (Twitter) or email [email protected]. Visit https://www.podcastinsights.com/ (www.podcastinsights.com/) to learn more about how to grow and monetize your platform.

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