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Takeaways

• Samantha Romero grew up in a coffee exporting family in Peru and fell in love with coffee at a young age.
• The Peruvian coffee industry faces challenges but also offers opportunities for roasters.
• Building trust and partnerships with roasters is crucial for the success of the Peruvian coffee industry.
• Roasters are encouraged to visit Peru and explore new origins and regions within the country.
• There are misconceptions about Peru as a coffee origin that need to be addressed.
• Boutique coffees and single farm coffees are appealing options for roasters.

00:00 Introduction and Background

02:32 Falling in Love with Coffee

07:19 Connecting with Covoya

10:19 Opportunities in the Peruvian Coffee Industry

12:46 Appealing to Roasters

14:06 Inviting Roasters to Visit Peru

15:05 Conclusion and Future Possibilities

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