Taking a look at Jeffrey Gitomer's credentials, it's easy to see why he's known as the "King of Sales": National Speaker Association's Speaker Hall of Fame inductee, author of 17 best-selling books, and podcast co-host of Sell or Die, which has over 100k downloads per month. Jeffrey's expertise spans not only sales, but customer loyalty and personal development as well.

Dave and Jeffrey discuss how the key is not to teach how to sell, but to teach why people buy. Jeffrey also shares the five frameworks that combine to create the 'million-dollar formula' he's practiced day by day for years in order to achieve his level of success: Read, write, prepare, think and create. Success is obtained, Jeffrey emphasizes, by investing the time to be a lifelong student.

Site: gitomer.com

Podcast: Sell or Die

Books on Amazon: Go Live! The Little Red Book of Selling

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