This is simple—but most nonprofits don’t do it. When you want to persuade donors, board members, funders, or partners to take action, use this four-part framework:

1️⃣ Add good stuff they get for saying yes

2️⃣ Remove bad stuff that goes away when they say yes

3️⃣ Add bad stuff if they do nothing

4️⃣ Take away good stuff if they do nothing

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