In this episode, Kiri gives a recap of a live learning event with Stratably, a research and insights firm run by Russ Dieringer. This was part of their series of monthly learning labs that are free to attend and meant for an advanced ecom audience. The topic of the episode is product content and why it is important - though not always easy - to invest in it.  Since this topic is visual, to get to get the most out of it, check out the Swipe File we developed at Acadia - just go to Acadia.io and you'll find it in the Resources tab.