In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind? 

We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.

Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers.

If you're ready to think differently about PPC and get more out of what you already have — this one's for you.

We’ll see you in The PPC Den!

🦡 Highlights

• 00:00 – Intro

• 05:00 – What is the Zone of Possibility?

• 11:00 – How to spot rankable products

• 18:00 – Smart PPC budget moves

• 24:00 – Rankable vs incremental keywords

• 31:00 – When to spend, when to stop

• 38:00 – Your conversion rate superpower

• 44:00 – How PPC drives organic growth

• Where to find Michael, Michael Erickson Facchin
• 🦡 ⁠GET AD BADGER⁠ ➡️
• Where to find Sean,  Sean Stone
• Stone's Goods
• Sneaky defaults that drain your budget in 2025
• Should You Use Amazon Ad’s New Budget Rules?
• How to Use Amazon’s New Budget Tab and Report
• How Can I Use Phrase Match To Rank Higher On Amazon?
• Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing.

Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you.

Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don’t belong — and you’re paying for it. 

So if you’re running ads in 2025, this episode is a little wake-up call. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro

• 01:09 – Amazon Ads in 2025

• 02:43 – The Hidden Budget Drainers

• 03:30 – Keyword Category Auto-Targeting Without Consent

• 06:34 – Manual Targeting That’s Not Really Manual

• 13:31 – Campaign Bidding Strategy: The “Up and Down” Trap

• 18:17 – Maximize Reach = Maximize Waste?

• 20:20 – Auto-Launch in Other Countries? 

• 25:25 – Product Targeting Campaigns Showing for Keywords

• 27:48 – Sponsored Brands

• 30:10 – Category Targeting Defaults

• 31:22 – Expanded Product Targeting

• 32:51 – Sponsored Brands Defaults Across All Ad Formats

• 34:27 – Sponsored Display Defaults to VCPM Reach
• 36:51 – Sponsored Brands Video Glitch
• 42:33 – Sponsored Display: All Targeting Types Defaulted On

• 🦡 GET AD BADGER ➡️
• Where to find Michael, Michael Erickson Facchin
• Where to find  Noemi, Noemi Bolojan
• Scale Wave
• How to Make Amazon Advertising Profitable in 2025?
• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads
• How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic)
• Bidding On Branded Keywords: What Happens When You Turn Them Off?
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

You're listening to the PPC Den Podcast.

In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic. 

So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.

In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports.  If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro

• 01:00 – How I discovered a hidden pattern in a client account

• 03:15 – What are N-Grams in Amazon PPC

• 05:20 – The moment I realized it was hurting performance

• 06:45 – Breaking down N-Gram Laddering

• 08:10 – How to identify wasteful patterns in your search term report

• 10:00 – When to negate and when to keep N-Grams

• 11:30 – Applying the N-Gram mindset to your daily optimization

• 13:00 – Common mistakes 

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Use the n-gram Sheet to get insight in 5 minutes

• N-Gram Guide: Fixing Low-Click Terms in Amazon PPC

• How N-gram analysis found a keyword with 200 clicks and 1 order

• How Can I Be The Most Efficient With My N-Gram Analysis?

• How Do I Implement N-Gram Analysis on Amazon PPC?

• 🎉Ad Badger v3 Software Launch Webinar

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Badger Nation,  we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. 

AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.

Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too.  A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro

• 01:20 - What is Amazon Marketing Cloud (AMC)?

• 03:45 - Creating Your First Audience

• 05:10 - Why Retargeting Works 

• 10:15 - The Power of Stacking Audiences

• 12:00 - Building Effective Funnels

• 16:50 - Common Use Cases 

• 20:30 - Insights on Sponsored Ads & DSP Integration 

• 26:00 - Starting Your First AMC Audience

• 28:30 - Using No-Code Templates

• 30:00 - Creating Rolling vs. Fixed Audiences 
• 32:00 - Optimizing Sponsored Ads with AMC Audiences
• 36:00 - Outro & Where to Find Joe

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Joe, Joe Shelerud

• Ad Advance

• How Can I Best Use Amazon Marketing Cloud?

• How Do I Get Started With Amazon DSP?

• An Introduction to Targeting Options on the Amazon DSP

• Into The Great Unknown: Amazon DSP With Kiri Masters

• Using Amazon DSP and AMC to Fully Understand the Customer Journey

• Amazon DSP Campaign Setup Made Easy: A Complete Guide

• Finding Your Audience in Amazon’s Demand-Side Platform (DSP)

• 🎉Ad Badger v3 Software Launch Webinar

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Hello Badger Nation,

In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).

The big insight?  You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.

📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move. 

And don’t forget to share your findings in the comments—we’d love to hear what you discover!

We’ll see you in The PPC Den!

🦡 Resources & Links

• 00:00 – Intro

• 01:20 – Locus of Control in Marketing

• 02:44 – Intro to Product Opportunity Explorer

• 05:17 – Why Sellers Use POE

• 06:45 – Mother's Day Gift Search Example

• 11:00 – Search Term Deep Dive

• 13:32 – Trend: “Cool Thing for Mom”

• 16:07 – Purchase Drivers

• 17:45 – Negative Feature Impact

•  21:29 – Review Insights & Returns

• 26:17 – Broad vs. Specific Search Terms

• 27:01 – Music Box Category Deep Dive

• 31:00 – Iterating on Product Ideas

• 34:30 – Trends & Competition

•  35:24 – When This Comes Up in PPC

•  38:20 – POE Feature Wishlist

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Mike, Mike Frekey

• IG PPC

• How Can I Reach My Full Potential In The Amazon PPC Space?

• How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

• How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

• Product Opportunity Explorer Unlocks Amazon Success

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode.

Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money. 

They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real metric that matters. Also, did you know there’s an entire eBay market for failed startup swag? Because I didn’t, and now I can’t stop thinking about it.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Why Kirkland hoodies are a thing

01:24 – Would you rather have lunch with Joe Camel or the Marlboro Man?

03:07 – The biggest challenge for Amazon sellers in 2025

05:20 – Why ACOS and ROAS don’t tell the full story anymore

07:58 – The hidden pressure on margins 

12:06 – The problem with tracking profitability per product

18:17 – Why some products look unprofitable but actually drive huge sales

23:19 – The biggest mistake people make when analyzing ad spend

28:38 –  Balancing high ACOS vs. low ACOS campaigns

35:31 – The one report every Amazon seller should check weekly

40:09 – How to spot anomalies in your Amazon data

45:48 – The unexpected backstory behind Abe’s office décor

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Abe, Abe Chomali

• XP Strategy

• Amazon Advertising Stats for 2025

• RPSB (Research peel stick and block) 2025 Update

• 2025 Amazon Marketing Resolutions and Intentions

• 3 Must-Try Amazon PPC Strategies for Higher ROAS & Lower ACOS

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report. 

This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase. 

Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution, and reshape how advertisers allocate their budgets.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro
• 02:37 – Conversion paths overview
• 05:31 – Customer journey
• 08:36 – Last-click issues
• 11:31 – Multi-touch attribution
• 14:10 – Future attribution models
• 28:10 – Brand comparison
• 32:16 – New-to-brand sales
• 36:40 – Data discrepancies
• 40:11 – Outro

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Mansour, Mansour Norouzi

• Incrementum Digital

• What is the SKU Economics Report and How It Boosts Amazon Ads?

• How Can I Best Use The Search Query Performance Report?

• What Brand Halo? The  Sponsored Brands Attributed Purchase Report

• How Do I Identify and Handle Duplicates in Amazon Search Term Report?

• 3 Filters to Use Weekly in Your Search Term Report on Amazon

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re probably ignoring, and it’s surprisingly easy. No need for complicated strategies or extra spend—just a simple tweak that can instantly improve your results: adjusting your keyword match types. Most sellers overlook this, but once you understand it, you’ll wonder why you didn’t do it sooner.

If you’re ready to stop wasting money and start seeing real improvements, hit play and learn the easiest fix to boost your Amazon PPC performance.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro
• 02:15 – What are match types?
• 05:30 – Common match type mistakes
• 07:00 – Why this tweak can boost your results
• 09:45 – Save time and money with this easy fix
• 12:00 – Outro

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Amazon Campaign Types Mega Mind Map

• How to Use Broad Match and Modified Broad Match on Amazon?

• How Can I Use Phrase Match To Rank Higher On Amazon?

• How Do I Make The Most of Amazon’s New Broad Match Update?

• The Complete Amazon Campaign Types Reference Guide

• Is Exact Match Always Best?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices. 

We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like "vegetables" 🥕 than "chocolate."🍫 We analyze the impact of rising CPCs on keyword research, debate whether blocking keywords in source campaigns is still a good practice, and explore the concept of search term graduation, which has gradually replaced the traditional RPSB approach. 

 We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Meet Clément Hynaux from Ad Badger

• 02:00 - Throwback to the 2018 RPSB method

• 06:00 - CPCs are wild now – what changed?

• 10:00 - Are auto campaigns still useful?

• 14:00 - Proactive negatives = saving $$$

• 18:00 - Search term graduation > RPSB?

• 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• Where to find Michael, Michael Erickson Facchin

• https://www.linkedin.com/in/michael-erickson-facchin/

• Where to find Clément, Clément Hynaux

• https://www.linkedin.com/in/clement-hynaux 

• RPSB: Still The Best Keyword Research Strategy?

• https://www.adbadger.com/blog/amazon-ppc-education/rpsb-still-the-best-keyword-research-strategy/ 

• Amazon PPC Keyword Research in 2020: RPSB Revisited

• https://www.adbadger.com/blog/ppc-den-podcast-ep-59-amazon-ppc-keyword-research-in-2020-rpsb-revisited/ 

• How Do I Identify And Handle Search Term Duplicates In Amazon Advertising?

• https://www.adbadger.com/blog/manage-duplicate-search-terms-on-amazon/ 

• New Keyword Research Approach: Gain New Clients for Amazon PPC

• https://www.adbadger.com/blog/new-keyword-research-approach-gain-new-clients-for-amazon-ppc-ppc-den-podcast/ 

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/

• Subscribe to our newsletter: https://www.adbadger.com/newsletter/

• Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/ 

• Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clément Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

🦡 Highlights ​​

0:00 - What to expect in this episode

2:52 - Small talk: Basking in the sunlight

4:24 -  What MMA has to do with Amazon PPC

7:59 - Get to know Mina Elias & Trivium

10:47 - How do I walk through a campaign audit?

21:01 - What timeframes are most valuable in an audit?

27:39 - Most common problem in Amazon campaigns

39:24 - Rapid fire Q&A (All the things!)

52:30 - Your homework: Test everything. Track everything.

If you like what you hear, leave us a video review! 

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Mina Elias, Trivium

• Mina’s LinkedIn

• Live Amazon PPC Campaign Audit

• Which Non-PPC Skills Make You Better At PPC?

• Live Amazon PPC Campaign Audit

• Why Do I Need A New Strategy For Account Averages In Amazon Advertising?

• How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

• Trivium LI Analytics Template

• The A-Z Of Amazon SEO And How To Rank Your Product On Amazon

• How Do I Optimize My Amazon Campaign Structure?

• Amazon SEO’s Midgame

• What Is A Good Amazon Campaign Naming Structure?

• Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO

• What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Podcast Coordinator and Graphic Designer: Sofiia Podash