This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert.

What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you end up judging new keywords against a broken baseline. Instead, you want to look at what your converting traffic normally does and use that as your benchmark.

Another big takeaway is that not all keywords deserve the same level of patience. Branded terms might convert every couple of clicks. Competitor terms might need fifty clicks before you see a sale. If you use one rule across the board, you’ll end up killing keywords that were slow, not bad.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:28 – How many clicks before negating

1:07 – Non-converting spend pain

2:39 – Clicks Per Sale (CPS)

3:18 – Conversion rate → CPS math

4:03 – Account-level CPS misleading

5:22 – High-intent traffic benchmark

7:46 – Brand / generic / competitor terms

8:09 – CPS by keyword type

9:31 – Measuring search terms vs CPS

9:45 – 75%-150% CPS range

10:15 – 1.5× CPS decision point

10:39 – Pulling CPS from search term report

11:09 – Keyword failure options

11:29 – One rule beats no rule

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• How N-gram analysis found a keyword with 200 clicks and 1 order

• What Should I Do About Invalid Clicks in Amazon PPC?

• 3 Filters to Use Weekly in Your Search Term Report on Amazon

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.

They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.

Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.

If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Meet Sean Stone of Spillover Commerce

• 02:45 - Using ChatGPT to challenge your thinking

• 06:30 - Amazon sellers vs real e-commerce brands

• 10:40 - Which products work on Amazon vs Shopify

• 14:10 -  When scaling ad spend actually makes sense

• 17:55 - How Meta ads increase Amazon sales

• 20:45 - Shopify + Amazon done right (real brand example)

• 25:00 - Why follower count doesn’t equal demand

• 28:20 -  Product-market fit by platform

• 31:50 - Price, size, and offer iteration

• 35:40 -  When Amazon brands should run Meta ads

• 38:45 - Meta ads vs Amazon ads (different playbooks)

• 42:10 - Final takeaway: thinking beyond Seller Central

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• See How Spillover Commerce Achieved $74K Profit Swing

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today’s guest is Sean Stone of Spillover Commerce

• 🛒 Are you ready to escape Amazon dependency?

• Crack Q4 2025 with AMC Audiences & Deals

• 4 Techniques Working for Amazon PPC in 2025

• Finding Your Zone of Possibility for Amazon PPC Rankings

• How can you quickly and efficiently improve your Amazon listing?

• How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.

We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business.

In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs and automation can support rather than limit strategic decisions, and practical approaches to turn Amazon PPC into a growth tool rather than a routine task.

A tip from Badger Den: don’t be afraid of flexibility even within the strictest processes – that’s exactly what makes PPC profitable.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Life in New Jersey and the winter quiet

• 08:10 – The disconnect between high-level goals and button-pushing

• 11:35 – Why copying winning keywords to new products fails

• 15:56 – The Danger of being a "Yes Man" in client relationships

• 18:21 – Balancing authority with empathy

• 22:19 – Technical Skills vs. Client Relations

• 24:53 – Why rigid SOPs don't work for Amazon PPC

• 27:47 – Moving from robotic tasks to strategic curiosity

• 30:47 – How to bridge the gap between clients and technicians

• 34:31 – Why top marketers must always ask "Why?"

• 39:04 – Where to find Abe Chomali

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today’s guest is Abe Chomali from RightClick Advisors

• What is the role of data in Amazon campaign management?

• The PPC Tasks We Put on Our Project Management Tools

• How to develop a successful client relationship?

• How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 — Intro 
• 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads)
• 09:47 — Update #2: New Powerful Reporting & 15-Month Lookback
• 11:51 — Update #3: Ads Agent (AI Assistant for DSP)
• 19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant
• 23:05 — Update #5: Sponsored Brand Reserve Share of Voice
• 33:00 — Update #6: AI-Curated Sponsored Brand Collections
• 37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration
• 47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact)
• 52:00 — Update #9: Creative Agent for Video/Image Generation
• 53:18 — Update #10: Advanced Brand Store Analytics
• 54:45 — Summary🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Mansour Norouzi at Incrementum Digital

• Getting the Most out of Amazon Reporting 

• Why AI Will Be Your New Assistant on Amazon

• Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

• Amazon Product Page Optimization in a Rufus AI World

• Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.

Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder.

If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you.

We’ll see you in The PPC Den!
🦡 Highlights ​​

• 01:12 – Who our guest is and why this topic matters

• 03:45 – How they started training PPC managers

• 07:18 – Biggest mistakes new PPC managers make

• 11:30 – Building systems so managers can train others

• 16:05 – Real examples from their training process

• 21:44 – What KPIs they use to measure success

• 27:10 – How to choose people who can become trainers

• 32:58 – Lessons learned from failures

• 38:20 – Actionable tips for agency owners

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Gonza Martinez of Ziresquare

• How to align team goals using Amazon PPC data tools?

• Who to Hire for Your Amazon Growth Team

• Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Gonza Martinez

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.

We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.

We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.

If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.

We’ll see you in The PPC Den!

🦡 Highlights

​​

• 00:00 - Intro 
• 01:48 -  Who Dan Head is and how he approaches Amazon PPC
• 04:12 - Why Amazon PPC doesn’t work in isolation
• 07:05 - The biggest mistake sellers make when optimizing ads
• 10:02 - What N-gram analysis actually reveals (beyond keywords)
• 14:35 - How to identify non-converting spend correctly
• 18:20 - When NOT to negate keywords (and why sellers overdo it)
• 22:10 - ACOS Power Ratio explained in simple terms
• 26:05 - PPC data vs listing problems: how to tell the difference
• 30:12 - Why creative and images break or scale PPC performance
• 34:05 - Full-funnel thinking: connecting ads, listings, and intent
• 38:20 - How top agencies think about scaling Amazon PPC
• 45:10 - Wrap-up & key takeaways

🦡 Resources & Links

• 🦡 ⁠GET AD BADGER ⁠➡️
• Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
• Our guest today is ⁠Dan Head⁠ of AMZ Elite
• ⁠How N-gram analysis found a keyword with 200 clicks and 1 order⁠
• ⁠Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns⁠
• ⁠The ACOS Power Ratio for Amazon PPC⁠
• 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
• ⁠Subscribe to our newsletter⁠
• ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
• ⁠Review all our show notes⁠

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Dan Head

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 - Intro

03:30 - Priscilla’s journey into PPC bidding

06:05 - Why static click rules don’t work

07:00 - Visibility vs ACoS

08:45 - Keyword & target classification system

10:30 - Customizing bidding rules per brand

12:15 - Identifying hero keywords and products

13:55 - High-volume but unprofitable targets

15:35 - Click thresholds by match type

17:20 - Cross-analyzing performance and match type

19:20 - Bid summary and directional analysis

21:10 - When bid changes should be zero

23:35 - Competitor vs branded click value

25:05 - Campaign purpose: defense, discovery, conquesting

27:30 - Versioning and evolving a bidding system

29:10 - Inventory levels and soft pausing

30:40 - Placement optimization strategy

32:40 - Optimization frequency and lookback windows

34:00 - Building scalable bidding formulas

35:20 - What’s next: B2B, audiences, and AMC

36:30 - Final takeaways on advanced PPC bidding

🦡 Resources & Links

🦡 GET AD BADGER ➡️

Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Our guest today is Priscilla Wagner of Relentless B2C

The Simplified Q4 Bids & Budget System for Amazon Sellers

The One Activity That Will Fix Your ACOS in 2025

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Priscilla Wagner

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. 

Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.

🦡 Highlights ​​

• 0:00 – Intro

• 0:18 – Caroline’s $750K tiny home gamble

• 0:54 – $75K ad spend, 1 sale, ACOS 180%

• 3:33 – How Ad Badger fixes broken PPC campaigns

• 5:59 – Stopping wasted spend & managing long sales cycles

• 8:25 – Scaling high-ticket items for market dominance

• 10:44 – Dashboard, ACOS control & pricing

• 12:20 – Onboarding, keyword cleanup & Ngram analyzer
• 14:19 – Next steps & excitement to start

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• The One Activity That Will Fix Your ACOS in 2025

• 35 Negatives to 1 Positive: The Secret to Lower ACoS

• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

• What strategies can help minimize wasted spend in Amazon PPC?

• Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.

I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.

You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom.

If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.

And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.

🦡 Highlights

• 0:00 – Walk at Pace Bend Trailhead 
• 0:40 – Amazon growth = climbing a ladder
• 1:30 – Understanding the Sales Ladder 
• 2:30 – Example niche: top products & sales percentages
• 3:30 – How to move up the ladder: from Rank 8 to Rank 4
• 4:30 – Reverse ASIN lookup & keyword profiling
• 5:30 – Strike zone opportunities & high-converting keywords
• 6:30 – Optimizing titles, PPC, and content updates
• 7:30 – Competitor analysis: reviews, offers & pricing
• 8:30 – Product variations & continuous iteration
• 9:30 – Chart your course up the Sales Ladder

• 🎁Get 25% off until December 5! Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger.

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

• Using Reverse ASIN on Your Own Product for New PPC Keywords

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.

Together with Steve, we crack open five real PPC cases from the Miami field files:

a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.

Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives.

Welcome to The PPC Crime Scene Files!

🦡 Highlights ​​

• 0:00 – Intro
• 0:24 – Case 1: ACOS Mystery
• 2:52 – Goal Setting & LTV Discussion
• 6:40 – Case 2: Listing Suppression
• 17:14 – Case 3: Keyword Placement Detective Work
• 23:09 – Case 4: Runaway Auto Campaign
• 28:14 – Case 5: Branded Spend Investigation
• 36:46 – Wrap-up & Lessons Learned

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Steve Patenaude

• When Higher Total ACOS Means More Profit

• How to align team goals using Amazon PPC data tools?

• How can you quickly and efficiently improve your Amazon listing?

• B2B Placements in Amazon PPC

• Why Aren’t You Testing Placement Adjustments in Amazon PPC?

• Should You Segment Automatic Sponsored Product Campaigns?

• Smart Strategies for Branded Spend in Amazon Ads

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes​​​​​

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steve Patenaude

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno