In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. 

By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:05 – Most PPC managers check only sales

0:17 – Better question: Did PPC grow your market share?

0:27 – Comparing sales vs. market trends

1:00 – Using search query data to track performance

2:05 – How to access search query data in AdBadger

3:22 – Tracking search volume and impressions over time

5:00 – Measuring brand impression and click share

6:55 – Comparing market vs. brand conversion rate

8:04 – Understanding purchase share and market impact

10:44 – Combining search data with ranking data

11:57 – How to tell your PPC story with market context

12:12 – Using this data to make smarter Amazon decisions🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Training PPC Managers Who Can Train Others

• How do I Increase My Amazon Market Share?

• Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. 

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - What to expect in this episode

3:10 - What’s New With Emma

11:05 - The Journey Through AI

17:45 - Has AI Changed Your Process?

24:06 - Thinking About Goals

26:22 - How Can I Elevate My Copywriting?

32:35 - First Steps

47:15 - Where You Can Find Emma

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Where to find Emma, Marketing By Emma

• How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

• 12 Free Amazon Features Every Brand Should Be Using!

• How To Use Bulk Operations On Amazon To Crush Your Competition

• Balancing Amazon PPC Optimization And Expansion

• How Do I Create Data-Driven Product Pages On Amazon?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level.

We’re diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your Brand Analytics, we break down exactly where to focus your energy so you can stop guessing and start growing.

Stop being an "inch deep" in a hundred activities. Tune in to learn how to go miles deep on the metrics that matter.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Intro: The Art of Simplification in 2026
• 05:10 - Top 5 Skills to Grow on Amazon
• 06:03 - Skill #1: Inventory Management (The Lifeblood)
• 12:50 - Skill #2: Aligning PPC with Business Goals
• 22:45 - Skill #3: SKU-Based Profit Analytics
• 29:25 - Skill #4: Tracking Non-Converting Spend
• 36:05 - Skill #5: Masterful Bid & Budget Management
• 42:25 - Bonus Skill: Decoding Search Query Data
• 46:50 - Where to Find Noemi

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Where to find  Noemi Bolojan

• Scale Wave

• How Do I Perfect My Amazon Inventory Management?

• How to align team goals using Amazon PPC data tools?

• What is the SKU Economics Report and How It Boosts Amazon Ads?

• Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns

• Advanced Amazon PPC Bid Optimization

• 5 Ways Search Query Data Boosts Sales

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert.

What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you end up judging new keywords against a broken baseline. Instead, you want to look at what your converting traffic normally does and use that as your benchmark.

Another big takeaway is that not all keywords deserve the same level of patience. Branded terms might convert every couple of clicks. Competitor terms might need fifty clicks before you see a sale. If you use one rule across the board, you’ll end up killing keywords that were slow, not bad.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:28 – How many clicks before negating

1:07 – Non-converting spend pain

2:39 – Clicks Per Sale (CPS)

3:18 – Conversion rate → CPS math

4:03 – Account-level CPS misleading

5:22 – High-intent traffic benchmark

7:46 – Brand / generic / competitor terms

8:09 – CPS by keyword type

9:31 – Measuring search terms vs CPS

9:45 – 75%-150% CPS range

10:15 – 1.5× CPS decision point

10:39 – Pulling CPS from search term report

11:09 – Keyword failure options

11:29 – One rule beats no rule

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• How N-gram analysis found a keyword with 200 clicks and 1 order

• What Should I Do About Invalid Clicks in Amazon PPC?

• 3 Filters to Use Weekly in Your Search Term Report on Amazon

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.

They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.

Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.

If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Meet Sean Stone of Spillover Commerce

• 02:45 - Using ChatGPT to challenge your thinking

• 06:30 - Amazon sellers vs real e-commerce brands

• 10:40 - Which products work on Amazon vs Shopify

• 14:10 -  When scaling ad spend actually makes sense

• 17:55 - How Meta ads increase Amazon sales

• 20:45 - Shopify + Amazon done right (real brand example)

• 25:00 - Why follower count doesn’t equal demand

• 28:20 -  Product-market fit by platform

• 31:50 - Price, size, and offer iteration

• 35:40 -  When Amazon brands should run Meta ads

• 38:45 - Meta ads vs Amazon ads (different playbooks)

• 42:10 - Final takeaway: thinking beyond Seller Central

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• See How Spillover Commerce Achieved $74K Profit Swing

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today’s guest is Sean Stone of Spillover Commerce

• 🛒 Are you ready to escape Amazon dependency?

• Crack Q4 2025 with AMC Audiences & Deals

• 4 Techniques Working for Amazon PPC in 2025

• Finding Your Zone of Possibility for Amazon PPC Rankings

• How can you quickly and efficiently improve your Amazon listing?

• How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.

We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business.

In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs and automation can support rather than limit strategic decisions, and practical approaches to turn Amazon PPC into a growth tool rather than a routine task.

A tip from Badger Den: don’t be afraid of flexibility even within the strictest processes – that’s exactly what makes PPC profitable.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Life in New Jersey and the winter quiet

• 08:10 – The disconnect between high-level goals and button-pushing

• 11:35 – Why copying winning keywords to new products fails

• 15:56 – The Danger of being a "Yes Man" in client relationships

• 18:21 – Balancing authority with empathy

• 22:19 – Technical Skills vs. Client Relations

• 24:53 – Why rigid SOPs don't work for Amazon PPC

• 27:47 – Moving from robotic tasks to strategic curiosity

• 30:47 – How to bridge the gap between clients and technicians

• 34:31 – Why top marketers must always ask "Why?"

• 39:04 – Where to find Abe Chomali

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today’s guest is Abe Chomali from RightClick Advisors

• What is the role of data in Amazon campaign management?

• The PPC Tasks We Put on Our Project Management Tools

• How to develop a successful client relationship?

• How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 — Intro 
• 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads)
• 09:47 — Update #2: New Powerful Reporting & 15-Month Lookback
• 11:51 — Update #3: Ads Agent (AI Assistant for DSP)
• 19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant
• 23:05 — Update #5: Sponsored Brand Reserve Share of Voice
• 33:00 — Update #6: AI-Curated Sponsored Brand Collections
• 37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration
• 47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact)
• 52:00 — Update #9: Creative Agent for Video/Image Generation
• 53:18 — Update #10: Advanced Brand Store Analytics
• 54:45 — Summary🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Mansour Norouzi at Incrementum Digital

• Getting the Most out of Amazon Reporting 

• Why AI Will Be Your New Assistant on Amazon

• Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

• Amazon Product Page Optimization in a Rufus AI World

• Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.

Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder.

If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you.

We’ll see you in The PPC Den!
🦡 Highlights ​​

• 01:12 – Who our guest is and why this topic matters

• 03:45 – How they started training PPC managers

• 07:18 – Biggest mistakes new PPC managers make

• 11:30 – Building systems so managers can train others

• 16:05 – Real examples from their training process

• 21:44 – What KPIs they use to measure success

• 27:10 – How to choose people who can become trainers

• 32:58 – Lessons learned from failures

• 38:20 – Actionable tips for agency owners

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Gonza Martinez of Ziresquare

• How to align team goals using Amazon PPC data tools?

• Who to Hire for Your Amazon Growth Team

• Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Gonza Martinez

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Before the song starts, before the wishes are said, there’s a moment.

From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn’t just another episode about Amazon marketing. It’s a holiday visit.

We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and building together. Merry Christmas. Happy Hanukkah. Happy New Year.  A family tradition steps into the spotlight — Christmas caroling. And without overthinking it, without holding back, our CEO sings from the heart. 

Yes, we work hard all year to uncover the best Amazon marketing insights. But this episode reminds us why we do it in the first place: people first, community always, and a little joy along the way.

We’ll see you in The PPC Den!🦡 Highlights ​​

0:06 – A big thank-you from the Badger family

0:24 – A family tradition: Christmas caroling

0:31 – The song begins 

2:05 – Thank you, dear Badgers, for watching till the very end

🦡 Resources & Links

🦡 ⁠GET AD BADGER⁠ ➡️

Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

⁠From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!⁠

📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠

⁠Subscribe to our newsletter⁠

⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠

⁠Review all our show notes⁠

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.

We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.

We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.

If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.

We’ll see you in The PPC Den!

🦡 Highlights

​​

• 00:00 - Intro 
• 01:48 -  Who Dan Head is and how he approaches Amazon PPC
• 04:12 - Why Amazon PPC doesn’t work in isolation
• 07:05 - The biggest mistake sellers make when optimizing ads
• 10:02 - What N-gram analysis actually reveals (beyond keywords)
• 14:35 - How to identify non-converting spend correctly
• 18:20 - When NOT to negate keywords (and why sellers overdo it)
• 22:10 - ACOS Power Ratio explained in simple terms
• 26:05 - PPC data vs listing problems: how to tell the difference
• 30:12 - Why creative and images break or scale PPC performance
• 34:05 - Full-funnel thinking: connecting ads, listings, and intent
• 38:20 - How top agencies think about scaling Amazon PPC
• 45:10 - Wrap-up & key takeaways

🦡 Resources & Links

• 🦡 ⁠GET AD BADGER ⁠➡️
• Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
• Our guest today is ⁠Dan Head⁠ of AMZ Elite
• ⁠How N-gram analysis found a keyword with 200 clicks and 1 order⁠
• ⁠Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns⁠
• ⁠The ACOS Power Ratio for Amazon PPC⁠
• 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
• ⁠Subscribe to our newsletter⁠
• ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
• ⁠Review all our show notes⁠

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Dan Head

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno