In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.

We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.

We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.

If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.

We’ll see you in The PPC Den!

🦡 Highlights

​​

• 00:00 - Intro 
• 01:48 -  Who Dan Head is and how he approaches Amazon PPC
• 04:12 - Why Amazon PPC doesn’t work in isolation
• 07:05 - The biggest mistake sellers make when optimizing ads
• 10:02 - What N-gram analysis actually reveals (beyond keywords)
• 14:35 - How to identify non-converting spend correctly
• 18:20 - When NOT to negate keywords (and why sellers overdo it)
• 22:10 - ACOS Power Ratio explained in simple terms
• 26:05 - PPC data vs listing problems: how to tell the difference
• 30:12 - Why creative and images break or scale PPC performance
• 34:05 - Full-funnel thinking: connecting ads, listings, and intent
• 38:20 - How top agencies think about scaling Amazon PPC
• 45:10 - Wrap-up & key takeaways

🦡 Resources & Links

• 🦡 ⁠GET AD BADGER ⁠➡️
• Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
• Our guest today is ⁠Dan Head⁠ of AMZ Elite
• ⁠How N-gram analysis found a keyword with 200 clicks and 1 order⁠
• ⁠Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns⁠
• ⁠The ACOS Power Ratio for Amazon PPC⁠
• 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
• ⁠Subscribe to our newsletter⁠
• ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
• ⁠Review all our show notes⁠

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Dan Head

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 - Intro

03:30 - Priscilla’s journey into PPC bidding

06:05 - Why static click rules don’t work

07:00 - Visibility vs ACoS

08:45 - Keyword & target classification system

10:30 - Customizing bidding rules per brand

12:15 - Identifying hero keywords and products

13:55 - High-volume but unprofitable targets

15:35 - Click thresholds by match type

17:20 - Cross-analyzing performance and match type

19:20 - Bid summary and directional analysis

21:10 - When bid changes should be zero

23:35 - Competitor vs branded click value

25:05 - Campaign purpose: defense, discovery, conquesting

27:30 - Versioning and evolving a bidding system

29:10 - Inventory levels and soft pausing

30:40 - Placement optimization strategy

32:40 - Optimization frequency and lookback windows

34:00 - Building scalable bidding formulas

35:20 - What’s next: B2B, audiences, and AMC

36:30 - Final takeaways on advanced PPC bidding

🦡 Resources & Links

🦡 GET AD BADGER ➡️

Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Our guest today is Priscilla Wagner of Relentless B2C

The Simplified Q4 Bids & Budget System for Amazon Sellers

The One Activity That Will Fix Your ACOS in 2025

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Priscilla Wagner

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. 

Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.

🦡 Highlights ​​

• 0:00 – Intro

• 0:18 – Caroline’s $750K tiny home gamble

• 0:54 – $75K ad spend, 1 sale, ACOS 180%

• 3:33 – How Ad Badger fixes broken PPC campaigns

• 5:59 – Stopping wasted spend & managing long sales cycles

• 8:25 – Scaling high-ticket items for market dominance

• 10:44 – Dashboard, ACOS control & pricing

• 12:20 – Onboarding, keyword cleanup & Ngram analyzer
• 14:19 – Next steps & excitement to start

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• The One Activity That Will Fix Your ACOS in 2025

• 35 Negatives to 1 Positive: The Secret to Lower ACoS

• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

• What strategies can help minimize wasted spend in Amazon PPC?

• Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.

I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.

You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom.

If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.

And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.

🦡 Highlights

• 0:00 – Walk at Pace Bend Trailhead 
• 0:40 – Amazon growth = climbing a ladder
• 1:30 – Understanding the Sales Ladder 
• 2:30 – Example niche: top products & sales percentages
• 3:30 – How to move up the ladder: from Rank 8 to Rank 4
• 4:30 – Reverse ASIN lookup & keyword profiling
• 5:30 – Strike zone opportunities & high-converting keywords
• 6:30 – Optimizing titles, PPC, and content updates
• 7:30 – Competitor analysis: reviews, offers & pricing
• 8:30 – Product variations & continuous iteration
• 9:30 – Chart your course up the Sales Ladder

• 🎁Get 25% off until December 5! Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger.

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

• Using Reverse ASIN on Your Own Product for New PPC Keywords

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.

Together with Steve, we crack open five real PPC cases from the Miami field files:

a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.

Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives.

Welcome to The PPC Crime Scene Files!

🦡 Highlights ​​

• 0:00 – Intro
• 0:24 – Case 1: ACOS Mystery
• 2:52 – Goal Setting & LTV Discussion
• 6:40 – Case 2: Listing Suppression
• 17:14 – Case 3: Keyword Placement Detective Work
• 23:09 – Case 4: Runaway Auto Campaign
• 28:14 – Case 5: Branded Spend Investigation
• 36:46 – Wrap-up & Lessons Learned

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Steve Patenaude

• When Higher Total ACOS Means More Profit

• How to align team goals using Amazon PPC data tools?

• How can you quickly and efficiently improve your Amazon listing?

• B2B Placements in Amazon PPC

• Why Aren’t You Testing Placement Adjustments in Amazon PPC?

• Should You Segment Automatic Sponsored Product Campaigns?

• Smart Strategies for Branded Spend in Amazon Ads

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steve Patenaude

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro

01:31 – Why Q4 2025 is crucial for Amazon marketers

05:01 – AMC Audiences – segmentation & targeting

12:01 – Creating high-impact deals in AMC

18:31 – Success stories using AMC audiences & deals

23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance

28:01 – Common pitfalls and how to avoid them

32:01 –  What to watch in AMC & Amazon marketing

34:31 – Wrap-up 

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising.  Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro
• 02:15 – Are Amazon advertisers becoming more like electricians?
• 08:10 – Inside Amazon’s new AI creative studio 
• 12:37 – The rise of AI assistants for sellers and account optimization
• 17:22 – How Amazon now builds listings from a Shopify URL
• 20:55 – AI in Product Opportunity Explorer
• 24:48 – Why AI still needs human logic and interpretation
• 29:30 – Practical ways to use AI in PPC today
• 33:18 – The marketer of tomorrow: technical + creative
• 37:02 – Adapting before AI does it for you

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions.

We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.

🦡 Highlights ​​

• 0:00 – Intro

• 00:35 – How often Maryna uses search query data

• 01:18 – Why search query data is powerful for understanding the customer’s voice

• 03:12 – Finding hidden gem keywords and a real client example

• 09:05 – Low impression share but high CTR & conversion rate: what it means

• 13:30 – High impression share but low CTR: identifying listing issues

• 16:16 – High impression share and CTR but low conversion: fixing the listing

• 17:58 – Losing market share while search volume grows: strategic insights

• 22:04 – Maryna’s advice for collecting and using search query data

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!

• How Can I Best Use The Search Query Performance Report?

• How Do I Export Search Query Performance Dashboard Data?

• Why Amazon’s Search Query Performance Dashboard is Awesome

• One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Maryna Nelep

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this week’s episode  we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces  so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns. 

🦡 Highlights ​​

• 0:00 – Intro

• 0:14 – Story of a Core Community member facing PPC challenges

• 0:52 – Rising CPCs explained

• 2:15 – Market research insights

• 3:17 – Using Product Opportunity Explorer

• 5:02 – Microphone niche case study

• 6:49 – Trends and conversion rates

• 8:33 – Demand and competition overview

• 9:30 – Pulse check on market share

• 10:25 – Top products and click share

• 11:45 – Monthly account analysis tips

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Using Product Opportunity Explorer to iterate and expand your product line

• How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

• How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? 

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. 

What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact.

He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using spreadsheets.

Mike even covers pivot table examples, double pivots, and placement analysis, giving you a practical workflow you can start using right away.

🦡 Highlights ​​

• 0:00 – Introduction

• 0:58 – The goal of an audit

• 2:27 – What an Amazon PPC audit actually is

• 3:01 – Observing, recommending, and taking action after audits

• 4:04 – How to download a bulk file from Amazon Advertising

• 6:01 – Why regular bulk file downloads are useful

• 6:33 – Analyzing at a high level: “lay of the land”

• 6:55 – Campaign structure analysis: auto vs manual targeting, match types, placements

• 8:07 – Using pivot tables for Amazon PPC analysis

• 14:22 – Common pivot table audits: match type summary

• 19:44 – Double pivot tables: skew + campaign name for detailed insights

• 24:42 – Pivot analysis for multi-ASIN creatives and video ads

• 25:00 – Outro

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Audit Your Amazon PPC Account: The 5 Step Guide

• How Can An Amazon Campaign Audit Help My Business?

• Live Amazon PPC Campaign Audit

• Reconstructing Campaign Architecture for Multi-ASIN Portfolios

• 6 Principles to Follow For Amazon PPC Campaign Structure

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno