Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode.
Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money.
They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real metric that matters. Also, did you know there’s an entire eBay market for failed startup swag? Because I didn’t, and now I can’t stop thinking about it.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Why Kirkland hoodies are a thing
01:24 – Would you rather have lunch with Joe Camel or the Marlboro Man?
03:07 – The biggest challenge for Amazon sellers in 2025
05:20 – Why ACOS and ROAS don’t tell the full story anymore
07:58 – The hidden pressure on margins
12:06 – The problem with tracking profitability per product
18:17 – Why some products look unprofitable but actually drive huge sales
23:19 – The biggest mistake people make when analyzing ad spend
28:38 – Balancing high ACOS vs. low ACOS campaigns
35:31 – The one report every Amazon seller should check weekly
40:09 – How to spot anomalies in your Amazon data
45:48 – The unexpected backstory behind Abe’s office décor
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno