The PPC Den: Amazon PPC Advertising Mastery

By The PPC Den

What's The PPC Den: Amazon PPC Advertising Mastery about?

The world's first Amazon advertising podcast-- hosted by Ad Badger.

Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

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The PPC Den: Amazon PPC Advertising Mastery episodes:

05.17.2024
Why Should You Rethink Your Approach to PPC on Amazon?
In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares...
05.10.2024
Can Amazon PPC Success Be Predicted?
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can...
05.03.2024
How Does Tracking Keywords Help PPC?
In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat,...
04.26.2024
How to Use Broad Match and Modified Broad Match on Amazon?
Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these...
04.19.2024
How to develop a successful client relationship?
In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster...
04.12.2024
What is Amazon IPI Score?
Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index...
04.05.2024
Can Agencies Serve as Teachers in Amazon Selling?
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing...
03.29.2024
How to Launch Amazon Products That Customers Actually Want?
Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your...
03.22.2024
How to Achieve High Lifetime Value?
03.15.2024
What Amazon PPC Updates Do You Need for 2024?
Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images,...
03.08.2024
How to Launch Your First Sponsored Products Campaign on Amazon?
Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the...
03.01.2024
How Can I Be The Most Efficient With My N-Gram Analysis?
Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode. We’ll see you in The...
02.23.2024
How Can I Improve My Conversion Rate For My Amazon PPC Campaign?
Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis,...
02.16.2024
How Can I Build Tasks To Help My Amazon PPC Campaign?
Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing. We’ll...
02.09.2024
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your...
02.05.2024
What Do I Do With Wasted Ad Spend?
Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to...
01.29.2024
How Can I Elevate My Copywriting In My Amazon PPC Campaign?
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode...
01.26.2024
Are We Still In The Golden Age of Amazon PPC?
Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if...
01.12.2024
How Can I Become An Advanced Amazon Marketer?
Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift...
01.05.2024
How Can I Best Use The Search Query Performance Report?
Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by...
12.29.2023
1 Year Reflection: Sending Google Ads Traffic To Amazon
January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads...
12.22.2023
How Can I Use Phrase Match To Rank Higher On Amazon?
It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage...
12.15.2023
How Can I Best Use Amazon Marketing Cloud?
We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how...
12.08.2023
How Can I Reach My Full Potential In The Amazon PPC Space?
In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and...
12.01.2023
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away...
11.24.2023
How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?
Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your...
11.17.2023
4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers
Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help...
11.10.2023
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new...
11.03.2023
How Can I Best Use Brand Tailored Promotions?
Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these...
10.27.2023
An Important Update To Sponsored Product Placement Bid Modifiers
A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns,...
10.20.2023
How Can I Expand My Amazon PPC Campaign To Canada?
O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step...
10.13.2023
How To Use Psychology To Master Amazon PPC
Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the...
10.06.2023
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to...
09.29.2023
How to do Keyword Research for Amazon PPC: Back to Basics (Classic)
Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic...
09.22.2023
The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign
Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily...
09.15.2023
Should I Be A Seller Or A Vendor on Amazon?
Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between...
09.08.2023
How Should I Analyze My Data for my Amazon PPC Campaign?
Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more! We’ll...
09.01.2023
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of...
08.25.2023
How Can I Beat A Summer Amazon PPC Slump?
Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime...
08.18.2023
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more....
08.11.2023
How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for...
08.04.2023
Analyzing Amazon PPC Advertising Stats: What You Need To Know
Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising. We’ll see you in The PPC Den!
07.28.2023
How To Become An Advanced Advertiser for Amazon PPC Campaigns
What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data...
07.21.2023
How Should I Set My Starting Bid For An Amazon PPC Campaign?
Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a...
07.08.2023
How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?
Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they...
07.07.2023
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more. We’ll see you in...
06.30.2023
12 Free Amazon Features Every Brand Should Be Using!
Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to...
06.23.2023
One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon
Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings. We’ll see you in The PPC...
06.16.2023
What Do I Do When My CPCs Go Up?
Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with...
06.09.2023
What Do I Do When A Keyword Doesn’t Convert? (Classic)
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no...

What's The PPC Den: Amazon PPC Advertising Mastery about?

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The PPC Den: Amazon PPC Advertising Mastery episodes:

Why Should You Rethink Your Approach to PPC on Amazon?

Can Amazon PPC Success Be Predicted?

How Does Tracking Keywords Help PPC?

How to Use Broad Match and Modified Broad Match on Amazon?

How to develop a successful client relationship?

What is Amazon IPI Score?

Can Agencies Serve as Teachers in Amazon Selling?

How to Launch Amazon Products That Customers Actually Want?

How to Achieve High Lifetime Value?

What Amazon PPC Updates Do You Need for 2024?

How to Launch Your First Sponsored Products Campaign on Amazon?

How Can I Be The Most Efficient With My N-Gram Analysis?

How Can I Improve My Conversion Rate For My Amazon PPC Campaign?

How Can I Build Tasks To Help My Amazon PPC Campaign?

How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

What Do I Do With Wasted Ad Spend?

How Can I Elevate My Copywriting In My Amazon PPC Campaign?

Are We Still In The Golden Age of Amazon PPC?

How Can I Become An Advanced Amazon Marketer?

How Can I Best Use The Search Query Performance Report?

1 Year Reflection: Sending Google Ads Traffic To Amazon

How Can I Use Phrase Match To Rank Higher On Amazon?

How Can I Best Use Amazon Marketing Cloud?

How Can I Reach My Full Potential In The Amazon PPC Space?

Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?

4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

How Can I Best Use Brand Tailored Promotions?

An Important Update To Sponsored Product Placement Bid Modifiers

How Can I Expand My Amazon PPC Campaign To Canada?

How To Use Psychology To Master Amazon PPC

6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

How to do Keyword Research for Amazon PPC: Back to Basics (Classic)

The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

Should I Be A Seller Or A Vendor on Amazon?

How Should I Analyze My Data for my Amazon PPC Campaign?

What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?

How Can I Beat A Summer Amazon PPC Slump?

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?

Analyzing Amazon PPC Advertising Stats: What You Need To Know

How To Become An Advanced Advertiser for Amazon PPC Campaigns

How Should I Set My Starting Bid For An Amazon PPC Campaign?

How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?

How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

12 Free Amazon Features Every Brand Should Be Using!

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

What Do I Do When My CPCs Go Up?

What Do I Do When A Keyword Doesn’t Convert? (Classic)

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