Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in.

Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Welcome

• 1:50 - Small Talk: A Warm Winter at Minnesota

• 4:00 - How to Encourage More Repeat Buys at No Cost?

• 6:43 - Who Dominates in Profitable Per-Click Spending?

• 10:27 - Why is Branding Expensive?

• 14:20 - Starting Small: You Don’t Need Many Products

• 17:25 - Exploring the Customer Loyalty Analytics Dashboard

• 18:25 - The Math Behind Your Target ACOS

• 21:40 - Increasing Repeat Purchases

• 23:58 - Key Drivers of Lifetime Value After the First Sale

• 27:36 - Should Brand Search Strategy Change Despite Uncertainty?

• 31:00 - Rapid Fire

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

• How Can I Become An Advanced Amazon Marketer?

• How Can I Reach My Full Potential In The Amazon PPC Space?

• How Can I Best Use Amazon Marketing Cloud?

• Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

• The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud 

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, we dive deep into the "Power Law" of e-commerce. According to recent data from Marketplace Pulse, the top 1.6% of sellers now generate a staggering 50% of all sales on Amazon. The gap between the "thriving" and the "distressed" is wider than ever.

Joining us is Sean Stone, founder of Spillover Commerce, to break down the specific strategies that allow elite brands to dominate the marketplace. We move past basic PPC tactics to explore how the world’s most successful brands manufacture their own "unfair advantages."

Don't forget to like, subscribe, and hit the notification bell to stay ahead of the e-commerce curve!

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro: Meet Sean Stone

01:05 – The lifestyle of a successful entrepreneur

03:15 – Analyzing the Marketplace Pulse report

04:10 – Why 1.6% of sellers get 50% of sales.

09:20 – The 3 Advantages You Can Manufacture: An overview

11:50 – Advantage #1: Conversion Rate

16:30 – Case Study: BedSure vs. Utopia Bedding (Duvet Inserts)

28:40 – Case Study: Gymreapers and the 21% Conversion Rate

34:25 – Advantage #2: Margin & Logistics

39:50 – Advantage #3: Thinking Bigger 

41:50 – Demand Generation: Moving beyond just Amazon SEO

45:45 – Summary

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today’s guest is Sean Stone of Spillover Commerce

• How does conversion rate influence ACOS on Amazon?

• How to Send Google Ads Traffic to Your Amazon Listing

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Are you feeling the pressure to be on TikTok, Amazon, Shopify, and social media all at once? It’s the "2026 Burnout Trap," and in this episode, Michael and Emma Schermer Tamir break down why trying to be everywhere is actually killing your brand’s growth.

If you’re feeling spread too thin and your profits aren't showing the effort you're putting in, this conversation is exactly what you need to hear. We’re moving away from "hacks" and getting back to the business fundamentals that actually scale.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Welcome back, Emma! (5th Episode Anniversary)

• 01:39 – Feeling like you have to be everywhere

• 03:45 – The difference between an "Amazon Seller" and an "E-commerce Brand"

• 05:28 – Why single-channel loyalty is now a major risk

• 08:35 – Amazon isn't a "closed system" anymore

• 10:10 – Should you actually be on TikTok? (The "Paper Towel" Test)

• 12:54 – Doing fewer things at a 10/10 level vs. ten things at a 2/10 level

• 16:30 – Why AI content won't give you a defensible brand

• 19:40 – The Mr. Beast Fallacy: Why "virality" can destroy a niche brand

• 24:45 – Total ACOS vs. Bottom Line Profit: What are you actually optimizing for?

• 27:30 – Delegation vs. Abdication: Don’t just "dump" your tasks

• 31:40 – Why 10x is actually easier than 2x (The Dan Sullivan approach)

• 35:50 – Where to find Emma Schermer Tamir

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Where to find Emma, Marketing By Emma

• Amazon Product Page Optimization in a Rufus AI World

• Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now

• How Do I Create Data-Driven Product Pages on Amazon?

• Common Mistakes With Amazon Product Listings and How to Avoid Them

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Welcome to the premiere episode of Inside the Badger Den! 

This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.

In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. 

We’ll see you Inside the Badger Den!

🦡 Highlights ​​

• 0:00 – Intro

• 0:39 – Roadmap Update: Search Trends & Rank Tracking

• 1:14 – Analyzing Market Share & Keyword Demand

• 2:02 – Sales % Relative to Competition

• 3:24 – Analyzing CVR (Conversion Rate) by Product & Keyword

• 4:46 – Understanding Search Query Volume Changes

• 5:20 – Comparing Brand CVR vs. Market CVR

• 6:57 – Organic Rank Tracking

• 9:31 – Finding Campaigns with No Modifiers

• 10:07 – Which Placements Need Higher Bids?

• 11:42 – Feature Demo: How to Use Bulk Placement Edits

• 12:51 – Top Insights from the Past Month

• 17:15 – Sneak Peek: Upcoming Features (Custom Bid Algorithms, PDF Reports, and more)

• 18:30 – Outro

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul

• View our Product Roadmap

• View our pricing

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Intro

• 2:00 - What is N-Gram Analytics?

• 4:21 - What to Do?

• 5:56 - The Big Issue

• 8:11 - Start with Trend Searching

• 9:35 - N-Gram Analysis Steps

• 12:19 - Where to Find the Ad Badger Spreadsheet

• 12:57 - How to Effectively Use N-Gram Analysis

• 13:17 - What are the Benefits?

• 15:48 - The Best Tool for Analytics

🦡 Resources & Links

• 🦡⁠⁠ GET AD BADGER⁠⁠ ➡️

• Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• ⁠How Do I Implement N-Gram Analysis on Amazon PPC?⁠

• ⁠What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?⁠

• ⁠What To Do About Low Click - Low Sale Keywords⁠

• ⁠Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List⁠

• ⁠Maximizing Your Search Term Use on Amazon Advertising⁠

• ⁠How Do I Identify and Handle Duplicate Keywords in Amazon Search Term Report?⁠

• ⁠The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign⁠

• 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠

• ⁠Subscribe to our newsletter⁠

• ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠

• ⁠Review all our show notes⁠

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Today, we are talking about a massive misconception in the Amazon advertising world: the hyper-prioritization of Total ACoS.

First things first, I will always argue it should be called ACOTS (Ad Cost of Total Sales), but terminology aside, using this metric purely as a PPC goal is fundamentally broken. 

The biggest flaw we cover in this episode is how product-level Total ACoS ruins your math, specifically because of Other SKU Sales. When you look at paid sales for a product ad, you're actually looking at sales generated for every SKU in your catalog. 

Instead of making misinformed cuts, we need to think full-funnel. In this episode, I break down exactly how to approach your Amazon PPC strategy for 2026. We discuss why you must track organic visibility alongside PPC visibility, how to use your Search Query Performance dashboard to monitor market share, and why you should be evaluating your Total ACoS at the Parent-Child family level using the Purchased Product Report.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - The hyper-prioritization of Total ACoS 
• 1:58 - The evolution of Amazon PPC goals (2012 vs. today)
• 3:35 - Why TACoS is a broken metric (and why we should call it ACOTS!) 
• 4:32 - Why a lower TACoS can actually mean LESS profit 
• 8:50 - The absolute worst (but easiest) way to "fix" your ACoS 
• 10:22 - Why product-level TACoS is mathematically broken 
• 12:01 - The "Paid Sales" illusion and how ads actually work 
• 13:25 - How "Other SKU Sales" are completely ruining your product-level data 
• 15:30 - Real account example: What happens when 30% of sales go to other SKUs 
• 17:20 - The Fix, Step 1: Thinking full-funnel & tracking organic rank 
• 18:10 - The Fix, Step 2: Using Search Query Performance (Search Trends) 
• 20:10 - What to do if your ACoS is actually too high 
• 22:01 - The 2026 Solution: Grouping Total ACoS by Parent-Child Families

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• What is the SKU Economics Report and How It Boosts Amazon Ads?

• How TACoS Relates to Your Ad Performance

• When Higher Total ACOS Means More Profit

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Welcome back to the PPC Den podcast! Today we’re catching up with Francis Leger, co-owner of GS Plant Foods, to talk about the harsh realities of selling on Amazon in 2026.

Let's be honest, the days of easily launching a profitable product from your bedroom with fifty bucks are long gone. Francis gets totally real about why Amazon has become such a frustrating and expensive barrier to entry, complete with random listing suspensions and endless bureaucratic headaches. Because of this margin squeeze, his two-person team is actively pivoting to build out their own independent D2C website.

Instead of just playing around with trendy AI tools, Francis shares a brilliant, practical approach: look at your daily workflow and hand the tedious stuff over to a computer. He even shares a great story about how they built a custom script to automatically check their Amazon Buy Box across all 50 states to catch sneaky account issues instantly. 

Grab a coffee and join us for a really honest, refreshing conversation about surviving and thriving in e-commerce today.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - Intro

02:40 - Why building a Shopify D2C website is now an absolute must

04:02 - Why you can no longer start on Amazon with just $50

06:30 - The nightmare of arbitrary Amazon delistings 

15:21 - How we built a custom AI script to check our Buy Box in all 50 states

19:47 - Stop asking "What can AI do?" and look at your org chart instead

25:25 - The danger of building yourself a job instead of a business

30:44 - How to get a business to run itself 

33:23 - The one thing you can never outsource to AI

36:47 - Why the fundamentals of business haven't changed in 100 years

42:10 - Outro
🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Check out Francis Leger and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.

• Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

• How to Find Products That Sell Organically

• How To Use Psychology To Master Amazon PPC (Classic)

• Who to hire for your Amazon Growth Team  (Classic)

• What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Francis Leger

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but their organic sales actually decreased year-over-year.

They dive deep into the real reasons behind this frustrating scenario, exploring whether aggressive ad spend is truly cannibalizing organic placements or if there are other hidden factors at play, such as shrinking overall search volume or overspending on highly dominant branded keywords. 

It is a common fear for Amazon sellers and PPC managers alike, but the reality of how the algorithm balances paid and organic traffic is rarely straightforward. To help you navigate this exact problem, the guys break down the actionable strategies and metrics you need to measure true ad incrementality.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Intro

• 01:50 - Listener Question: Ad Sales Tripled, Organic Dropped

• 04:05 - What is a "Healthy" Organic vs. Paid Sales Ratio?

• 06:00 - Defining PPC Cannibalization & Incrementality

• 08:10 - Scenario A: Overspending on Branded Keywords

• 10:20 - Scenario B & C: Did PPC Save the Brand or Did the Market Shrink?

• 15:30 - How to Fix It Step 1: Track Organic vs. Paid Percentage

• 16:44 - Why Historic Rank Tracking Still Matters

• 19:10 - Step 2: Using Search Query Performance Data

• 22:15 - Step 3: Running a Holdout Test with AMC

• 26:24 - Final Verdict: Does PPC Actually Cannibalize 100% of Sales?

• 27:50 - Where to Find Brent

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Where to find Brent Zahradnik of SellerPlex

• Managing Amazon Ads in Tough Times to Protect Your Organic Sales

• How to Find Products That Sell Organically

• How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.

In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly "push-pull" diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and killing your profit margins.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Intro

• 02:15 - Why Non-PPC Issues Are Your Biggest Ad Problem 

• 04:00 - The "Push-Pull" Report: Junglr’s Weekly Diagnostic Flow 

• 12:27 - Issue #1: Inventory & The "45-Day Coverage" Sweet Spot 

• 18:43 - Issue #2: Hidden Buy Box & Regional Shipping Problems 

• 22:51 - Agency Scope of Work: Should Ad Agencies Fix Operations? 

• 27:34 - Issue #3: How Pricing Changes Destroy Sales Velocity 

• 33:12 - Issue #4: Catalog Chaos & Variation Splits Wasting Ad Spend 

• 35:00 - Issue #5: Why High Return Rates Secretly Kill Your Profitability

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Where to find Elizabeth Greene from Junglr

• 10 Steps to Maximize Amazon FBA Inventory Limits

• How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?

• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. 

By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:05 – Most PPC managers check only sales

0:17 – Better question: Did PPC grow your market share?

0:27 – Comparing sales vs. market trends

1:00 – Using search query data to track performance

2:05 – How to access search query data in AdBadger

3:22 – Tracking search volume and impressions over time

5:00 – Measuring brand impression and click share

6:55 – Comparing market vs. brand conversion rate

8:04 – Understanding purchase share and market impact

10:44 – Combining search data with ranking data

11:57 – How to tell your PPC story with market context

12:12 – Using this data to make smarter Amazon decisions🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Training PPC Managers Who Can Train Others

• How do I Increase My Amazon Market Share?

• Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno