Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro - Badger claws out!
1:17 - Working on Amazon Ads while traveling
3:23 - Recent book recommendations
6:50 - How Amazon Ads has changed over the years
13:33 - How product page optimization evolved
17:11 - How to coach clients to pay attention to product listings
21:19 - Define & identify “keyword stuffing”
25:28 - How to clean up keyword stuffing
32:30 - How to organize product listing for clarity
35:37 - How to know if a listing is clear
41:45 - Future mini-series coming?!🦡 Resources & Links
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🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Where to find Emma, Marketing by Emma
Thinking in Bets – Annie Duke (book)
The Choice - Edith Eger (book)
How Keyword Dumping Ruins Your PPC Campaigns
Hemingway app
The 3 Questions Your Amazon Product Listing Should Answer
Amazon CTR 101
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
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Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes]Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Shermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno