Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Introduction

• 2:19 - Marketing myopia

• 7:38 - Now harder for solo Amazon sellers?

• 11:40 - Focus on financial literacy

• 17:01 - Michael's view: Amazon ad forecast for brands

• 20:00 - Steps for better Amazon performance

• 23:44 - Should advance Amazon entrepreneurs improve skills?

• 28:17 - Back to basics

• 32:35 - SOP issues

• 37:48 - Destaney's book recommendation

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is  Destaney Wishon of BTR Media

• How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

• How Should I Analyze My Data for my Amazon PPC Campaign?

• How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

• Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making

• How Can I Reach My Full Potential In The Amazon PPC Space?

• What Amazon PPC Updates Do You Need for 2024?

• Are We Still In The Golden Age of Amazon PPC?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you.

Maryna shares her brilliant workflow for managing massive Amazon accounts that juggle thousands of SKUs. We discuss how to combine three essential Amazon reports into one master spreadsheet to accurately track your inventory levels. But the real magic happens next: we explore how to feed that data into AI chatbots, like Claude or Gemini, to instantly generate beautiful, actionable dashboards.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro

01:28 - The challenge of tracking inventory for large accounts

02:25 - How hidden low stock secretly ruins PPC performance

05:35 - The 3 essential Amazon reports you need to download

06:03 - Reading the master spreadsheet for stock and inbound data

08:28 - How Amazon penalizes your ranking when inventory drops

09:21 - Turning spreadsheets into a Claude dashboard

14:31 - Spotting restocked SKUs that are ready to be pushed

16:41 - Exactly when to pause, trim, or boost PPC budgets

🦡 Resources & Links

🦡 GET AD BADGER ➡️

- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

- Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!

- How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports

- You’re Not Out of Stock, So Why Are Your Sales Down?

- Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)

- 3 Bad Habits in Amazon PPC It’s Time to Break

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

- Subscribe to our newsletter

- Transform your workflow with our comprehensive Amazon Advertising checklist

- Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Maryna Nelep

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale. 

They break down a live case study: a Father's Day push that turned $8K in ad spend into $38K in sales for a brand whose Shopify site normally got 10 visitors a day. 

Topics include the offer ingredients you need, reverse-engineering winning ads from the Facebook Ad Library, avoiding creative fatigue, and building a year-round holiday calendar for your product. 

We’ll see you in The PPC Den!

🦡 Highlights ​​ 

• 00:00 – Intro

• 02:43 – Why Amazon sellers want off-platform sales

• 04:12 – Amazon's Aug 1 credit card policy as the trigger event

• 08:30 – Why most sellers fail at Meta/Shopify

• 09:44 – Case study: $11M on Amazon vs. $60K on Shopify

• 11:04 – Rented land: Amazon vs. TikTok Shop vs. owning your site

• 12:37 – The strategy: anchor to an event

• 15:52 – Results: $8K spend → $29K generated

• 18:52 – $38K total sales, traffic surge, creative fatigue

• 20:16 – In-house creative vs. influencers

• 22:07 – Reverse-engineering ads via Facebook Ad Library

• 26:51 – Building a repeatable event calendar

• 31:16 – More examples: Yeti's Knicks & Stanley Cup ads

• 33:50 – Outro

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today’s guest is Sean Stone of Spillover Commerce 

• 3 Unfair Advantages of the Top 1% of E-commerce Brands

• Why Amazon Brands Are Starting to Use Meta Ads and Shopify

• https://www.adbadger.com/blog/amazon-ppc-education/why-amazon-brands-are-starting-to-use-meta-ads-and-shopify-the-ppc-den-podcast/ 

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. 

Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations. 

He also shares a clever hack for training the AI to scrape a client's website to automatically match brand colors and fonts in slide decks. 

We’ll see you in The PPC Den!

🦡 Highlights ​​ 

• 00:00 -  Intro

• 02:30 - AI in Amazon marketing

• 03:45 - Claude vs. ChatGPT

• 05:20 - AI data visualization

• 08:15 - Presentation branding hack

• 12:00 - Time-saving benefits

• 15:30 - Merging data sources

• 19:10 - Training AI memory

• 22:45 - Final takeaways

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Shane White from NoBul Partners

•  3 Unfair Advantages of the Top 1% of E-commerce Brands

• We Tested AI Video Ads — Here’s What Improved Our ROAS

• Amazon Growth Lessons from an 8-Figure Agency: Audit-Proof Accounts & Client Goal-Setting

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Shane White

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability.

Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average" AI output is a trap if you don't already have great ideas, and how they built an ongoing, AI-powered account audit so nothing falls through the cracks between reviews.

We also get into the messy reality of client goal-setting: how to pin clients down on revenue vs. margin vs. ACOS before you ever touch a bid and the #1 mistake killing Amazon brands in 2026: not killing dead products and not launching new ones fast enough. Plus, why winning on Amazon today means winning off Amazon first.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 -  Intro

• 02:30 – Personal vs. offline AI use, LM Studio for local LLMs

• 04:45 – Staying on top of Amazon changes with Claude Opus 4.8

• 07:00 – Amazon's title character limit change (75 characters) as a case study

• 08:15 – How information flows from AI digest → Slack → SOP → knowledge base

• 11:00 – Trust, delegation, and not micromanaging the last mile

• 13:30 – The "wasted spend check" problem: audits that never get repeated

• 15:45 – Building an ongoing, AI-run account audit ("audit-proof accounts")

• 18:00 – Client retention goals and the emotional cost of getting fired

• 19:30 – Weekly OKR feedback loops with leadership

• 21:15 – Nailing down client goals: revenue vs. margin vs. ACOS

• 24:00 – Biggest mistake in 2026: not killing bad products / not launching new ones fast enough

• 26:30 – Anker example category expansion vs. one hero product

• 28:00 – AI and copywriting/images: client pushback then client demand

• 29:30 – Highest-leverage activity: advertising + off-channel marketing

• 31:00 – Why Amazon is a demand-capture engine, not demand-creation 

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is  Joshua Rawe of AmpliSell 

• Why AI Will Be Your New Assistant on Amazon

• What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Joshua Rawe 

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Welcome back to another episode where we’re diving deep into the next big shift in Amazon advertising: Sponsored Prompts.

 You've probably seen those little blue AI questions popping up right under your product images, and guess what? Amazon is officially letting us track them with the new Prompt Report inside Campaign Manager. Today, I'm hanging out with Tyler from Pilot House to break down exactly what this means for your brand. 

We talk about how Amazon’s AI shopping assistant is taking over customer sessions and how your ad budget might be bleeding into these prompts without you even knowing it. Tyler drops some amazing strategies on how to find the new report, pause the prompts that aren't working, and a killer hack using ChatGPT or Gemini to see exactly how AI reads your product images. 

You definitely want to get ahead of this curve before these new placements start eating up your budget. 

We’ll see you in The PPC Den!🦡 Highlights ​​ 

• 00:00 -  Intro

• 0:17 - Omni-channel vs. Amazon-only brands

• 1:52 - Challenges of moving brands onto Amazon

• 3:20 - Why the new prompt report matters

• 4:28 - Where customers see sponsored prompts

• 7:37 - Live example and branded traffic

• 11:33 - How to find and download the report

• 14:55 - How to pause irrelevant prompts

• 17:51 - Amazon Rufus stats and buyer intent

• 18:35 - How to influence AI with your listing

• 20:20 - Testing your images with ChatGPT and Gemini

• 22:13 - Key takeaways and the future of AI search

• 24:46 - Outro

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Tyler Masur from Pilot House

• We Tested AI Video Ads — Here’s What Improved Our ROAS

• Amazon Product Page Optimization in a Rufus AI World

• How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Tyler Masur

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Amazon just made its premium first-party (1P) data including Flexible Shopping Insights (FSI) and Audience Segment Membership completely FREE to query in Amazon Marketing Cloud (AMC) through the end of the year! But before you get blinded by the shiny new data, we need to talk about reality.

In this episode, I break down what FSI actually uncovers (like the massive 14+ day attribution gap and organic vs. ad-exposed behaviors) and look at a real-world account to see if this data actually changes how you manage your PPC.

Is it a total game-changer for proving ad viability, or is it just an Amazon-engineered tool to get you to spend more money? We dive into why AMC data still misses the mark on true net profitability, and why you shouldn't treat this data as a silver bullet if you have bottom-line ROI issues.

We’ll see you in The PPC Den!

🦡 Highlights ​​ 

• 0:00 – The big news: Premium AMC data is now free

• 0:37 – What exactly is Flexible Shopping Insights (FSI)?

• 1:22 – Lookback windows and what you can actually track

• 2:37 – The 14-day attribution gap

• 3:22 – How ads impact bundling and multi-ASIN purchases

• 4:30 – Why AMC data completely ignores profitability

• 6:53 – How to unlock these paid features in your dashboard

• 7:27 – Using AI and the query editor to write SQL for you

• 8:19 – Testing FSI live on a real Amazon account

• 10:13 – Real results: New-to-Brand rates for paid vs. organic

• 14:27 – Does spending more on ads actually boost organic sales?

• 16:34 – My final verdict

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin - Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Using Amazon DSP and AMC to Fully Understand the Customer Journey

• How to Get FREE Ad Spend from Amazon (DSP Secrets)

• Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC Cannibalization

• Pros and Cons of vCPM in Amazon Advertising

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes​​​​​

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, Mike takes you behind the scenes of a real Amazon account. He breaks down how to audit your brand using a bulk file and a business report. First, he looks at a premium, high-ticket product with great PPC sales but terrible organic rankings. Mike explains why a low organic share is dangerous and how a cheaper product variation can fix it.

Next, Mike dives into the data to find hidden profit leaks. He shares his ideal mix for ad types and calls out overcrowded campaigns that waste your budget. He reveals his absolute favorite strategy: cutting out non-converting search terms to instantly save thousands of dollars. 

Drop your bulk file into our free audit tool and see where your ad dollars are bleeding in 60 seconds. This is the exact framework Mike uses in the episode to stop wasted spend.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - What is an Amazon PPC bulk file?

• 0:41 - Behind the scenes of a real account audit 

• 1:59 - High AOV vs. Low organic sales share trap

• 4:30 - The perfect Amazon ad type mix split

• 7:46 - The danger of overcrowded campaigns with too many products

• 10:42 - Why 1,200 broad keywords is a recipe for disaster

• 14:10 - Finding your top-performing keyword candidates for organic push

• 14:49 - Keyword-level bleeder spend

• 15:48 - How to cut 65% non-converting search term waste

• 18:29 — The golden 5:1 negative-to-positive keyword ratio rule

• 19:04 — Down-only vs. Up-and-down traps

• 20:04 — Amazon Business (B2B) sales & placement modifiers

🦡 Resources & Links

• Scan your Amazon bulk file for free

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin - Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)

• How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables

• Why and How to Use New Bulk Sheet Features in Amazon Ads

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Today we are joined by Steve Walters, a leading Amazon FBA expert and the founder of Waltsco agency.

Let’s be honest: Amazon margins are getting tighter, and it is so easy to fall into the micromanagement trap. We’ve all been there constantly checking if the team is updating bids, trimming the fat on accounts, or setting up too many broad match campaigns. But Steve found a better way. 

In this episode, he shares how he stopped micromanaging and started managing outcomes. We talk about his rigorous hiring process, the 3 simple questions he asks on his 15-minute weekly calls, and how real goal-setting can completely change your business. 

If you want to build a high-performing PPC team that actually brings strategy to the table, this episode is exactly what you need.

We’ll see you in The PPC Den!

🦡 Highlights ​​ 

• 00:00 -  Intro

• 00:24 - Living in Canada: Toronto vs. Niagara Falls

• 01:35 - The Micromanagement Trap in Amazon PPC

• 03:40 - Why Steve Refuses to Micromanage His Team

• 10:39 - Vetting and Hiring the Right Candidates

• 12:31 - The 15-Minute Weekly Standup Framework

• 14:24 - The 3 Questions That Replace Micromanagement

• 16:01 - Hiring for Experience and Strategy over Tasks

• 17:34 - Aligning KPI Expectations with Clients from Day One

• 22:26 - Why Goal Setting is the Highest ROI Skill on Amazon

• 24:54 - How to Handle a Team When KPIs are Off-Course

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Steve Walters, the founder of Waltsco agency

• How to align team goals using Amazon PPC data tools?

• Who to Hire for Your Amazon Growth Team

• Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steve Walters

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here.We’ll see you Inside the Badger Den!

🦡 Highlights

• 0:00 — Intro
• 0:15 — Buybox Checker discounts
• 0:30 — New Slack, Zapier, and Webhook alerts
• 1:08 — Exploring the new PPC Bid Engine
• 1:46 — The Main Event: Custom Algorithms
• 2:06 — How to use the Campaign Selector
• 2:34 — Setting your Max/Min bid controls
• 3:00 — Inside the Algorithm Rule Library
• 3:26 — How "If/Then/When" logic works
• 4:11 — Tracking your bid changes and history
• 4:26 — Filtering negatives from your search terms
• 5:04 — Tracking sales with the new CPO metric
• 5:35 — Vote on new features via our Roadmap

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
• If you want to turn more clicks into actual revenue, you need to master your Clicks-Per-Sale metric. Find out how.
  
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno