In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.

We’ll see you in The PPC Den!

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management.

We’ll see you in The PPC Den!

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies.

We’ll see you in The PPC Den!

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Laura Meyer

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography.

We’ll see you in The PPC Den!

🦡 GET AD BADGER ➡️

https://www.adbadger.com/pricing-product-tour/

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir 

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.

We’ll see you in The PPC Den!

1:05 Introduction

3:07 Role of curiosity and learning in PPC success

8:19 Leveraging Amazon's algorithms for better results

11:59 Ideal customer experience on Amazon

14:50 Personalization in Amazon search results

18:14 Adapting to policy changes in Amazon PPC

22:24 Impact of FTC regulations on PPC management

25:27 Protecting trade secrets in Amazon PPC

29:12 Continuous learning and professional growth in PPC

32:46 Challenges and opportunities in Amazon PPC

39:15 Podcast conclusion and key takeaways

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

0:00 Intro– Get out your crystal balls!

4:43 When is forecasting necessary in Amazon PPC?

9:27 First step when planning an approximation 

10:57 Where to get approximate search volume

15:50 Where to get approximations for average CPC

20:05 How to build a mid-case or worst-case scenario 

28:35 When does Elizabeth use approximations

30:40 Why approximations are useful

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.

We’ll see you in The PPC Den!

0:00 - What is Mina's morning routine?

5:31 - How Amazon sellers interact with their data

6:07- How do typical sellers behave with data

8:05 - What is competitive positional awareness

23:12 - How to build a comprehensive dashboard

36:02 - How to scale and optimize PPC campaigns

37:38 - How to identify wasted spend

45:52 - What is the conclusion

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections.

We’ll see you in The PPC Den!

0:00 - How did Adverio impact Ad Badger?

2:55 - What tools does Seller Central offer?

4:12 - How can Search Query Performance enhance Amazon advertising?

11:09 - What is skewed economics in Amazon's context?

15:43 - What is the Product Opportunity Explorer?

19:49 -  How can Market Basket Analysis improve sales?

23:46 - How to manage brand reputation on Amazon?

29:04 - How do brand tailored promotions and coupons work?

33:36 - What are the best practices for Amazon posts?

36:39 - How does Creator Connections facilitate influencer marketing?

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Danford

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.

We’ll see you in The PPC Den!

0:00 - Guest Introduction: Michael Tejeda

2:20 - Client Management Insights

3:01 - Deep Dive into Marketing Strategy

6:04 - The Role of Audits

7:14 - Understanding Client Needs

8:58 -  How do FBA fee changes affect PPC strategies

10:57 - Managing Product Profitability

13:10 - Strategy and Client Communication

15:07- Key insights

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.

We’ll see you in The PPC Den!

0:00 - Guest Introduction: Who is Mansoor Norouzi?

0:37 - Forecasting Focus:  What is forecasting in Amazon PPC?

2:30 - How complex is Amazon advertising?

3:27 - Why never stop learning?

5:44 - What does forecasting really involve?

8:55 -  How to plan financially for advertising?

11:47- How to determine market share?

17:46 - Which tools help understand the market?

29:25 - How to empower your Amazon strategy?

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno