In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising.  Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro
• 02:15 – Are Amazon advertisers becoming more like electricians?
• 08:10 – Inside Amazon’s new AI creative studio 
• 12:37 – The rise of AI assistants for sellers and account optimization
• 17:22 – How Amazon now builds listings from a Shopify URL
• 20:55 – AI in Product Opportunity Explorer
• 24:48 – Why AI still needs human logic and interpretation
• 29:30 – Practical ways to use AI in PPC today
• 33:18 – The marketer of tomorrow: technical + creative
• 37:02 – Adapting before AI does it for you