In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 — Intro 
• 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads)
• 09:47 — Update #2: New Powerful Reporting & 15-Month Lookback
• 11:51 — Update #3: Ads Agent (AI Assistant for DSP)
• 19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant
• 23:05 — Update #5: Sponsored Brand Reserve Share of Voice
• 33:00 — Update #6: AI-Curated Sponsored Brand Collections
• 37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration
• 47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact)
• 52:00 — Update #9: Creative Agent for Video/Image Generation
• 53:18 — Update #10: Advanced Brand Store Analytics
• 54:45 — Summary🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Mansour Norouzi at Incrementum Digital

• Getting the Most out of Amazon Reporting 

• Why AI Will Be Your New Assistant on Amazon

• Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

• Amazon Product Page Optimization in a Rufus AI World

• Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

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• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno