Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.

We’ll see you in The PPC Den!

0:00 Intro

3:24 Small talk

5:28 Hot Amazon topic

7:25 Search Query Performance Report

9:30 What data insights does the report offer?

11:47 Advertising Performance vs. Search Query Performance

13:15 Strategy for product launches

15:25 Keyword strategy

20:32 Launching a special tea-coffee cup

22:53 Process

24:54 Analyzing 'badger blanket' conversion rate

31:56 Trend analysis strategy

32:45 Last tip

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00  Intro

3:30 Why You Should Use Tasks

4:57 Review Goals

6:15 Daily Checks

8:30 Bucket Based Bid Management

11:50 Budget Management

12:42 Ratio Checks

15:00 Campaign Structure

16:45 Search Term Analysis

17:40 Dayparting

18:11 Market Analysis

20:40 Testing

23:10 Overview

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 Intro

1:50 Looking At The Product Opportunity Explorer

4:15 Changes To Customer Review Insights

5:30 How You Can Best Use Customer Review Insights

9:30 Exploring The Returns Tab

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy. 

Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 An Overview

2:16 ACOS Power Ratio

4:15 Breaking Down The Columns

8:08 Problem Solving The Power Ratio

13:33 Spreadsheet Tips

14:19 The Deep Dive

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. 

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:10 What’s New With Emma

11:05 The Journey Through AI

17:45 Has AI Changed Your Process?

24:06 Thinking About Goals

26:22 How Can I Elevate My Copywriting?

32:35 First Steps

47:15 Where You Can Find Emma

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

6:42 The Difference 5 Years Makes 

8:45 Current Amazon Stats

21:02 New Shopping Experiences

23:33 Are CPCs Still Good? 

31:03 First Audience Question

35:52 Past Looks To Future

38:00 How Have Things Changed?

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising,  the flow of account analyzing, the importance of note taking, and more. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:18 The Importance of Note Taking

10:20 The Shift From Mechanical To Creative

18:26 How Do I Start Creating My Own Strategies? 

23:50 The Learning Flow

31:40 Words Of Encouragement From Abe

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:40 Dubai Life

6:30 An Important Preface 

9:45 Defining The Search Query Performance Report

12:00 Mina’s Additions To The SQPR

14:30 Normalization

21:25 Beta Use Cases

25:30 Take Your Time

28:40 The 3 Modes

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias 

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:25 An Overview

3:05 Per ASIN Results

4:10 Net Organic Position Change

5:10 Individual Keyword Improvements

6:50 Revenue Growth From Organic Keywords

8:25 Direct Amazon Sales Analysis

12:25 Boosting Brand Referral Bonus

12:45 Principles

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:50 Noemi’s Journey

5:00 The Importance Of A Strong Foundation

9:30 Using Search Term Report in 2023

13:15 Defining Root Keywords

18:04 How People Manage Match Types

25:12 Using Search Term Report Data

32:42 How Often Should You Check In?

35:32 How Long Might It Take To See Results? 

39:00 Where to find Noemi

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto