Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:40 Dubai Life

6:30 An Important Preface 

9:45 Defining The Search Query Performance Report

12:00 Mina’s Additions To The SQPR

14:30 Normalization

21:25 Beta Use Cases

25:30 Take Your Time

28:40 The 3 Modes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias 

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:25 An Overview

3:05 Per ASIN Results

4:10 Net Organic Position Change

5:10 Individual Keyword Improvements

6:50 Revenue Growth From Organic Keywords

8:25 Direct Amazon Sales Analysis

12:25 Boosting Brand Referral Bonus

12:45 Principles

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:50 Noemi’s Journey

5:00 The Importance Of A Strong Foundation

9:30 Using Search Term Report in 2023

13:15 Defining Root Keywords

18:04 How People Manage Match Types

25:12 Using Search Term Report Data

32:42 How Often Should You Check In?

35:32 How Long Might It Take To See Results? 

39:00 Where to find Noemi

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

4:25 Rapid Fire Questions - Amazon Marketing Cloud

4:50 What Is Amazon Marketing Cloud?

6:18 How Does AMC Work?

9:50 What Makes The Data Different?

15:27 Query Editor Explained

17:48 Different Types of Reports

28:40 How Can I Get Started

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Niet

In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:20 Beautiful Miami Weather

3:30 Gonza’s Journey & Advice

10:25 Advice for the Spreadsheet Averse

13:46 Doing Things Differently

18:50 Finding Your Destination

30:50 The Importance of Playing at a Higher Level

34:04 A Book Recommended for Entrepreneurs

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Gonza Martinez

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 A Relaxing Intro from Michael

1:07 Characteristics of Low ACOS Accounts

1:30 Looking at Account #1

4:13 Looking at Account #2

7:50 Drawing Conclusions From A 3rd Account

9:57 Takeaways

14:20 Wrap-up

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

0:17 Bidding

3:18 Newly Available Data

5:14 Product Grouping

8:02 Day of the Week Data

9:00 24 Hours Data

10:15 168 Hours Data 

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:26 Sean’s Hopes From Santa

5:00 The Four Approaches

6:14 Max Profit Per Unit vs. Max Total Profit

8:18 Max Market Share

9:45 Balanced Approach

12:05 General Rule Of Thumb

13:30 Approach Based On Goals

17:25 Which Approach Is Best For You?

26:30 Lightning Deals & Prime Exclusive Discounts

31:30 Optimizing Your Deal

34:37 Should PPCers Own Promotions for Clients?

38:04 How Strategies Change For Each Approach

47:00 Final Thoughts

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:40 What’s Good With Mansour

5:30 Analyzing the Brand Analytics Report

7:30 Defining Customer Segments

12:45 New & Potential Customers Data

17:40 Repeat Customers Data

27:20 Different Types Of Customers

30:12 Top Tier Fading Away? 

33:17 Segment Metrics

39:30 Where You Can Find Mansour

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 Introduction

1:15 First Meeting

2:38 How This Started

3:30 Podcast Pros

9:25 Last Zap You’ve Made?

12:20 A New Strategy

14:20 Defining Brand Tailored Promotions

17:15 How Much Should Go To Sponsored Display?

21:52 Does ChatGPT Hold Up?

27:43 Using Your Email List

32:20 Is Amazon Right For Your Product?

36:45 Turn On Brand Tailored Promotions!39:00 In Mike’s Shoes

47:00 Wrapping Up

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joshua Rawe

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto