0:00  - Balancing Work and Vacation

2:22 - Elevate and Delegate

4:42 - Interstellar PPC Reporting

10:37 - Impact of Attribution

17:39 - Breaking Down Ad Spend

24:25 - Structured Reporting

29:23 - Common Ground and Data Accuracy

How To Align Team Goals Using Amazon PPC Data Tools?

What Should You Do First When Amazon PPC Sales Drop?

What Makes an Amazon PPC Manager Successful?

Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger

What is the SKU Economics Report and How It Boosts Amazon Ads?

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00:00 - Introduction

02:31 - A motivating tale

06:01 - Challenges in transitioning from service-based to SaaS

12:01 - Adapting strategies and the importance of delegation

18:01 - The role of machine learning in Amazon PPC

24:01 - Practical tips for a successful SaaS transition

34:01 - Closing thought

00:00 - Introduction

02:30 - Survival in the Amazon Business

03:50 - Kickstarter Experience as a Brand Building Bootcamp

06:00 - Combining Creative Branding with Technical Marketing

09:00 - The Role of Search Terms and Their Optimization

27:00 - Importance of Spreadsheet Skills

35:00 - Prioritizing Search Terms

46:00 - Episode Conclusion

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What is the SKU Economics Report and How It Boosts Amazon Ads?

What is the role of data in Amazon campaign management?

What strategies can help minimize wasted spend in Amazon PPC?

How Do Technical And Creative Strategies Work Together In Amazon PPC?

Can Amazon PPC Success Be Predicted?

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00:00 - Introduction

00:36 - Overview of the new SKU Economics Report tool

3:03 - Amazon ad management roles

7:17 - Impact of cash flow on ad strategies for brands

9:00 - Amazon Fees and Profit Calculation

18:09 - Identifying profitable and unprofitable products

22:24 - Analyzing Total ACOS using the SKU Economics Report

27:00 - Optimizing ad spend based on the report's insights

28:22 - Percentage of total fees

30:00 - How to connect with Elizabeth

What is the role of data in Amazon campaign management?

What strategies can help minimize wasted spend in Amazon PPC?

How To Align Team Goals Using Amazon PPC Data Tools?

What Should You Do First When Amazon PPC Sales Drop?

How Do Technical And Creative Strategies Work Together In Amazon PPC?

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

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Transform your workflow with our comprehensive Amazon Advertising checklist 

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00:00 - Introduction 

 00:10 - Series Kickoff: Amazon PPC Wasted Spend 

00:47 - Defining Wasted Spend 

01:26 - Understanding Conversion Rate and Its Importance

 03:04 - Identifying and Analyzing Wasted Keywords

 06:30 - Analyzing Search Term Reports 

09:24 - Strategies to Minimize Non-Converting Spend 

How Does Conversion Rate Influence ACOS On Amazon?

How To Align Team Goals Using Amazon PPC Data Tools?

What Should You Do First When Amazon PPC Sales Drop?

How To Achieve Low ACOS With Negative Keywords? 

How Do Technical And Creative Strategies Work Together In Amazon PPC?

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00:00 - Conversion Rate Importance

03:09 - Small Brand Hurdles

05:01- Price Testing Effects

07:27 - Shopify vs. Amazon

10:00 - Competitive Analysis

13:16 - Leveraging Reviews

15:30 - Conversion Strategies

18:33 - Avoiding Price Wars

22:34 - PPC and Organic Growth

31:22 - Traffic and Final Tips

How To Align Team Goals Using Amazon PPC Data Tools?

What Should You Do First When Amazon PPC Sales Drop?

How To Achieve Low ACOS With Negative Keywords?  

How Do Technical And Creative Strategies Work Together In Amazon PPC?

How Can Product Images On Amazon Boost Conversion Rates?

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0:00 - Introduction

1:00 - Small talk: gifts in Japan and China

4:22 - Assembling a killer PPC team

9:02 - Navigating conflicting objectives in PPC

11:35 - Steps to get your team aligned

14:00 - Mastering brand analytics and search query performance

18:00 - real-world success stories

24:00 - Future trends in PPC game

34:00 - Role of technology in scaling efforts

36:00 - Documenting processes for team efficiency

40:00 - Strategies for team collaboration

42:00 - Benefits of SOP documentation

50:00 - Closing thoughts 

What Should You Do First When Amazon PPC Sales Drop?

How To Achieve Low ACOS With Negative Keywords? 

How Do Technical And Creative Strategies Work Together In Amazon PPC?

How Can Product Images On Amazon Boost Conversion Rates?

What Makes An Amazon PPC Manager Successful?

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Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

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0:00 - Why Down Months Happen

1:57 -  Seller Panic Button: To Push or Not to Push

5:03 - Utilizing Category Insights

14:00 - Exploring Product Opportunity Explorer

26:10 - Analyzing Brand Metrics for Performance Evaluation

34:21 - Strategic Responses to Market Changes

39:13 - Wrap-Up

How To Achieve Low ACOS With Negative Keywords? 

How Do Technical And Creative Strategies Work Together In Amazon PPC?

How Can Product Images On Amazon Boost Conversion Rates?

What Makes An Amazon PPC Manager Successful?

How To Forecast Your Amazon PPC Approach (Classic)

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

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Transform your workflow with our comprehensive Amazon Advertising checklist 

Review all our show notes

0:00 - Why Down Months Happen

1:57 -  Seller Panic Button: To Push or Not to Push

5:03 - Utilizing Category Insights

14:00 - Exploring Product Opportunity Explorer

26:10 - Analyzing Brand Metrics for Performance Evaluation

34:21 - Strategic Responses to Market Changes

39:13 - Wrap-Up

How To Achieve Low ACOS With Negative Keywords? 

How Do Technical And Creative Strategies Work Together In Amazon PPC?

How Can Product Images On Amazon Boost Conversion Rates?

What Makes An Amazon PPC Manager Successful?

How To Forecast Your Amazon PPC Approach (Classic)

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

0:00 - Rocky Mountains intro

0:19 - What secrets do low ACOS accounts hold

0:41 - How can negative keywords boost performance

1:07 - What's the difference between keywords and targets

2:05 - How important is the negative keyword multiple

3:15 - Can a 38x negative ratio be effective

9:41 -  How do you find the best negative keywords

Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

How Do We Calculate Amazon ACOS?

How Do Technical And Creative Strategies Work Together In Amazon PPC?

How Can Product Images On Amazon Boost Conversion Rates?

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Review all our show notes