Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns.

He’ll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Resources & Links

• 0:00 – What to Expect in This Episode

• 00:27 – The Psychology of Money

• 1:00 – The Importance of Luck

• 1:50 – Time Horizons & Risk Tolerance

• 2:37 – The Bias of Recency

• 5:00 – Managing Search Term Reports

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here

• Long Tail Search Terms: The Amazon PPC Silent Killer

• How Do I Identify And Handle Duplicates In Amazon Search Term Report?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist 

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno