Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.

They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.

From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.

It’s messy. It’s essential. It’s surprisingly therapeutic. 

We’ll see you in The PPC Den!

🦡 Highlights

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• 0:00 – Goal setting like headless monkeys
• 4:12 – $300K tariffs on $100K goods
• 7:58 – FTZ, Bonded, Anti-USA play explained
• 11:44 – Blair’s real setup: bonded, FTZ, Canada
• 14:32 – Inaction is action: just wait it out
• 16:20 – HS audits: maybe it’s not the water bottle’s fault
• 20:12 – Inbound obsession: check-in time is king now
• 22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed
• 25:05 – Budget discipline vs. ad spend delusions
• 26:45 – Agencies need to be business optimizers now
• 28:13 – Shopify vs Amazon: wake-up call time
• 29:20 – The 3-body problem: Ads vs Organic vs Profit
• 30:30 – Outro

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• Review all our show notes​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno