In this episode, Michael sits down with Brent Zahradnik to dive deep into how to find products that actually sell on Amazon — without spending a dime on ads. Brent breaks down his exact process for spotting organic winners, sharing real-life examples, tools, and tips that helped him build a successful Amazon business.

They cover how to analyze market trends, read customer signals, and pick products that practically sell themselves. 

Whether you’re just starting out or looking to scale your store, our insights will help you avoid costly mistakes and find products with real potential. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 — Intro
• 1:05 – Discussing Product Research Without Ads  
• 3:20 – Importance of Targeting in Amazon PPC  
• 5:10 – Traffic Sculpting Strategy: What It Is and How It Works  
• 7:00 – Tips for Optimizing Ad Campaigns  
• 9:30 – Success Stories and Common Mistakes to Avoid  
• 10:45 – Outro

• 🦡 GET AD BADGER ➡️
• Where to find Michael, Michael Erickson Facchin
• Where to find Brent, Brent Zahradnik
• Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
• 5 Things You Don’t Know About Product Targeting
• Sneaky defaults that drain your budget in 2025
• 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno