In this solo episode, Michael kicks back by the river in Texas and reflects on what’s really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thing stands out in 2025: shifting spend from non-converting to converting.

He breaks it down with real numbers, talks through what most people miss when they try to lower ACOS, and shares exactly how to track and cut non-converting spending. 

Plus, he drops a few of his favorite tactics like duplicate search term analysis and n-gram analysis. Most importantly, he walks through one fix that can dramatically improve your ACOS — without spending more. 

We’ll see you in The PPC Den!
🦡 Highlights

• 00:00 – Greetings from the Pedernales River, thoughts about PPC and spring

• 00:51 – The most important insight of 2025

• 01:01 – Mike’s favorite Amazon PPC action: redirecting spend

• 01:31 – What really causes high ACOS: not sales, but spend

• 01:59 – How to find non-converting spend

• 03:27 – Example from an account: $10K spend, $30K revenue, 60% non-converting

• 04:27 – How to reduce ACOS from 33% to 31% without creating new campaigns

• 05:27 – Redirecting $1000 non-converting spend to a keyword with 50% ACOS

• 05:57 – The joy of lowering ACOS and increasing revenue at the same time

• 06:22 – How to track non-converting spend: first steps

• 06:51 – Why it’s important to check reports over different periods (7, 14, 28 days)

• 07:30 – What it means if spend doesn’t double when the period doubles

• 08:27 – Why it’s important to use longer periods for data analysis

• 08:56 – First step after downloading the report: sort by highest spend without orders

• 09:24 – Data analysis by buckets: broad, phrase, auto, close match

• 09:52 – How to combine repeated search terms for more accurate analysis

• 10:20 – Importance of aggregating data across keys appearing in different ad groups

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns

• What strategies can help minimize wasted spend in Amazon PPC?

• How to Achieve Low ACOS with Negative Keywords?

• Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

• Why Is Your ACOS So High?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

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• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno