The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts!

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

4:40 The Importance of Prompts

5:33 AI & Amazon Marketing

6:30 Copywriting Anything

13:48 Using AI for Client Communication

19:10 Organize Your Keyword Research

24:02 Code Interpreter

27:20 Seasonal Analysis

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more! 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

3:00 Michael’s Alaskan Adventure

6:35 Why Sponsored Brands?

10:23 Breaking Down Bidding

16:30 Adjusting for Rest of Search

20:00 Making Decisions Based on Goals

22:14 Should This Be An Optimization Habit?

24:26 New To Brand

29:30 Final Takeaways

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:25 Stephen’s Spreadsheet Roots

5:30 Who Is The Average Amazon Seller? 

10:57 Examining Trends 

16:30 Will These Trends Continue?  

19:00 ACOS Difference vs. Average

22:22 How Much Should I Be Spending on Sponsored Products?

32:35 Closing Thoughts

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage,  ACOS data delays, and more!

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

3:55 Alfredo’s Productivity Philosophy

5:55 “Coverage” as a PPC term

9:55 Picking Up On The Nuances

11:20 Fixing a Campaign Structure

13:40 Implementing N-Gram Analysis

18:40 Increasing Coverage With Sponsored Display

23:50 Dealing With High SKU Accounts

29:14 Looking At ACOS With Data Delays

33:42 Search Behavior Randomness

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli 

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

5:49 Where Do You Get Your Starting Bids From?

9:10 Should You Use Suggested Bids?

9:30 Brand New Keywords & Themes

10:00 Keywords Related To Those Previously Used

14:30 Bids For Single Keyword Campaigns

18:15 ASIN Targeting Starting Bids

21:15 Category Targeting 

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:08 Small talk: Welcome to the jungle

3:54 Jake’s Amazon background 

5:51 How to maximize Prime Day sales

10:04 Pro tip: Improve your images! 

11:56 Amazon PPC Stats for Prime Day 2022

19:40 Pro tip: Organize your data

23:18 Pro tip: Get aggressive before & after Prime Day

26:12 Pro tip: Do nothing…?!

30:17 Are we ready?!

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jake Zarastian

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

3:37 Organic Sales Strategy: 2017 vs. Today

7:15 Defining Organic Sales

11:05 Non PPC Sales Percentages

21:27 Increasing Total Organic Sales

26:00 7 Things To Grow Organic Ranking

26:55 Lightning Deals, Prime Exclusive Discounts, 7 Day Deals

32:38 Organic Sales Percentage vs. Organic Unit Percentage

34:00 Single Keyword Campaigns

37:10 Google Ads

40:53 Email

45:55 Price Testing 

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

6:10 12 Free Amazon Ads Features

6:20 Virtual Bundles

8:40 Posts On Amazon

12:20 Brand Story

15:00 Brand Profiles

16:13 Premium A+ Content

19:18 Brand Referral Bonus

22:30 Customer Engagement

25:57 B2B Pricing

27:26 Customer Reviews

31:25 Managing Experiments

35:42 Using Keywords in Q&A

37:12 Pricing

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

4:00 Why You Need Keyword Research Tools

7:14 Defining Key Terms 

13:05 Explaining The Experiment

22:15 Third-Party Tools 

25:42 How Do We Interpret This Data?

30:20 Orders Approximations

39:50 Closing Thoughts

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:30 Cause of CPC Inflation

6:50 Evaluating the CPC Increase

10:06 Discovering New Ad Types

14:11 Amazon’s New Video Placement

19:30 Taking A Look At Your Competitors

22:55 Closing Thoughts

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Vince Montero

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto