The PPC Den: Amazon PPC Advertising Mastery

Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)

Listen Later

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 -  Intro - Badger claws out!
  • 1:17 -  Working on Amazon Ads while traveling
  • 3:23 - Recent book recommendations
  • 6:50 - How Amazon Ads has changed over the years 
  • 13:33 - How product page optimization evolved
  • 17:11 - How to coach clients to pay attention to product listings
  • 21:19 - Define & identify “keyword stuffing”
  • 25:28 - How to clean up keyword stuffing
  • 32:30 - How to organize product listing for clarity
  • 35:37 - How to know if a listing is clear
  • 41:45 - Future mini-series coming?!

    • 🦡 Resources & Links

    • 🎁This Black Friday win PPC with 25% of:  https://www.adbadger.com/ 
    • 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
    • Where to find Emma, Marketing by Emma
    • Thinking in Bets – Annie Duke (book)
    • The Choice - Edith Eger (book)
    • How Keyword Dumping Ruins Your PPC Campaigns
    • Hemingway app
    • The 3 Questions Your Amazon Product Listing Should Answer
    • Amazon CTR 101
    • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
    • Subscribe to our newsletter
    • Transform your workflow with our comprehensive Amazon Advertising checklist
    • Review all our show notes]


      • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Emma Shermer Tamir

      Senior Producer: Nancy Lili Gonzalez

      Podcast Coordinator & Graphic Designer: Sofiia Podash

      Video and Audio Editor: Pedro Moreno

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,581 Listeners

      The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

      The Tim Ferriss Show

      16,237 Listeners

      Shopify Masters by Shopify

      Shopify Masters

      373 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,760 Listeners

      AM/PM Podcast by Kevin King

      AM/PM Podcast

      212 Listeners

      Seller Sessions Amazon FBA and Private Label by Danny McMillan

      Seller Sessions Amazon FBA and Private Label

      63 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      530 Listeners

      My First Million by Hubspot Media

      My First Million

      2,616 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

      Acquisitions Anonymous - #1 for business buying, selling and operating

      241 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      185 Listeners

      Moonshots with Peter Diamandis by PHD Ventures

      Moonshots with Peter Diamandis

      469 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      43 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners

      Moneywise by Hampton

      Moneywise

      633 Listeners