The PPC Den: Amazon PPC Advertising Mastery

Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)

Listen Later

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 -  Intro - Badger claws out!
  • 1:17 -  Working on Amazon Ads while traveling
  • 3:23 - Recent book recommendations
  • 6:50 - How Amazon Ads has changed over the years 
  • 13:33 - How product page optimization evolved
  • 17:11 - How to coach clients to pay attention to product listings
  • 21:19 - Define & identify “keyword stuffing”
  • 25:28 - How to clean up keyword stuffing
  • 32:30 - How to organize product listing for clarity
  • 35:37 - How to know if a listing is clear
  • 41:45 - Future mini-series coming?!

    • 🦡 Resources & Links

    • 🎁This Black Friday win PPC with 25% of:  https://www.adbadger.com/ 
    • 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
    • Where to find Emma, Marketing by Emma
    • Thinking in Bets – Annie Duke (book)
    • The Choice - Edith Eger (book)
    • How Keyword Dumping Ruins Your PPC Campaigns
    • Hemingway app
    • The 3 Questions Your Amazon Product Listing Should Answer
    • Amazon CTR 101
    • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
    • Subscribe to our newsletter
    • Transform your workflow with our comprehensive Amazon Advertising checklist
    • Review all our show notes]


      • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Emma Shermer Tamir

      Senior Producer: Nancy Lili Gonzalez

      Podcast Coordinator & Graphic Designer: Sofiia Podash

      Video and Audio Editor: Pedro Moreno

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

      The Digital Marketing Podcast

      115 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      730 Listeners

      Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

      Build Your Tribe | Grow Your Business with Social Media

      2,612 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,797 Listeners

      AM/PM Podcast by Kevin King

      AM/PM Podcast

      211 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,328 Listeners

      Seller Sessions Amazon FBA and Private Label by Danny McMillan

      Seller Sessions Amazon FBA and Private Label

      63 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      526 Listeners

      My First Million by Hubspot Media

      My First Million

      2,620 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      Huberman Lab by Scicomm Media

      Huberman Lab

      28,288 Listeners

      Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

      Better Advertising with BTR Media

      12 Listeners

      The Amazon Blueprint by Trivium Group

      The Amazon Blueprint

      13 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      45 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners