The PPC Den: Amazon PPC Advertising Mastery

The Simplified Q4 Bids & Budget System for Amazon Sellers


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In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can.

Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks. 

Plus, it’s the one time of year Ad Badger offers their exclusive discount.  Don’t let Santa’s sleigh pass you by—gear up and get ready to conquer Q4 like a pro!

Subscribe to our newsletter so you never miss our biggest annual sale—stay in the loop for our best offers all year!

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 00:00 - Introduction

  • 01:13 - Michael’s no-BS bid & budget strategy

  • 03:44 - Black Friday data deep dive – time to strategize

  • 05:24 - Set your goals now

  • 10:00 - Michael’s Q4 system

  • 14:23 - Insane Q4 sales stats you can’t ignore

  • 20:01 - The Q4 sales wave is here 

  • 31:24 - Ad Badger’s only sale of the year 

  • 🦡 Resources & Links


    • 🦡 GET AD BADGER ➡️
    • Why the ‘Perfect’ Amazon PPC Account Is a Myth?
    • How Should I Set My Starting Bid For An Amazon PPC Campaign?
    • Bidding On Branded Keywords: What Happens When You Turn Them Off?
    • Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You?
    • 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers
    • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
    • Subscribe to our newsletter
    • Transform your workflow with our comprehensive Amazon Advertising checklist 
    • Review all our show notes
    • -

      Host and Executive Producer: Michael Erickson Facchin

      Senior Producer: Nancy Lili Gonzalez

      Podcast Coordinator & Graphic Designer: Sofiia Podash

      Video and Audio Editor: Pedro Moreno

      ...more
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      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den

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