Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.

Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 Nancy shares what to expect in this episode

1:55 Intro

3:45 What to do with keywords that have zero sales

5:05 Search terms vs. Keywords

9:10 Keyword case study

11:05 When should you pause a keyword?

18:28 Keyword management in practice

24:13 How to interpret and act on your keyword data

37:45 Managing converting keywords

41:15 Closing thoughts

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more! 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

3:42 What is a Profit and Loss Dashboard?

4:38 Fixed vs. Marginal Costs

5:50 How To Format Your P&L Dashboard

9:07 How Often Should You Make Changes?

11:20 How To Use P&L for PPC

12:23 Analyzing Insight From Your Reports

16:00 Don’t Misdiagnose Your Campaign

19:13 Vital Insight from P&L Dashboards

23:50 Overview of Your Dashboard

27:00 Context is Crucial

29:44 Final Takeaways

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure,  how to focus your optimization efforts, and more.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

10:40 Elizabeth’s Observations With Account Size Differences

14:30 What Products Should I Be Optimizing?

19:05 Analyzing Outside Your Best Practices

21:08 Activities That Scale

27:46 Tackling Weak Spots

33:23 Analyzing Low Impact Product Practices

40:08 Determining Where To Focus Your Time

43:05 Final Thoughts

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:03 How To Tackle Scaling

4:56 Exploring a New Area of Growth

6:07 Head vs. Tail Keywords

7:58 Search Query Performance Report

10:11 How to Best Edit Your Phrasing

14:12 Overview of Keyword Strategy

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer. 

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:10 How we PPC-ers learned Amazon SEO

7:23 Keyword research for PPC & SEO

16:58 Which keywords to begin with?

23:59 Where do these keywords go?

31:56 What do I do with backend keywords?

36:25 How important is third-party rank tracking?

39:57 How do I track metrics to compare progress?

44:24 What boosts CVR and CTR?

53:16 How can I be technical with my creative?

55:10 Use this as a rubric to know who to hire!

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!

We’ll see you in The PPC Den!

Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

🦡 Highlights ​​

0:00 What to expect in this episode

2:52 Small talk: Basking in the sunlight

4:24 What MMA has to do with Amazon PPC

7:59 Get to know Mina Elias & Trivium

10:47 How do I walk through a campaign audit?

21:01 What timeframes are most valuable in an audit?

27:39 Most common problem in Amazon campaigns

39:24 Rapid fire Q&A (All the things!)

52:30 Your homework: Test everything. Track everything.

If you like what you hear, leave us a video review! 

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together. 

We’ll see you in The PPC Den!

Disclaimer: This episode originally went live in September 2021. The taco giveaway is closed. (Sorry!) 

🦡 Highlights ​​

If you like what you hear, leave us a video review! 

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why communication matters so much, and setting realistic goals. Dan Daubendiek of American Mutt Tools and Olena Shmaiun, campaign optimizer at Ad Badger, hope to help you create great working relationships of your own with their framework.

We’ll see you in The PPC Den!

🦡 Highlights ​​

If you like what you hear, leave us a video review!

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Dan Daubendiek and Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up.

We’ll see you in The PPC Den!

🦡 Highlights ​​

If you like what you hear, leave us a video review!

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly!

We’ll see you in The PPC Den!

🦡 Highlights ​​

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto