The PPC Den: Amazon PPC Advertising Mastery

5 Important Factors That Influence Amazon Ranking (Classic)

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If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. 

Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. 

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro 

  • 6:00 - Improve Amazon ranking whether  A9 or A10 algorithm

  • 7:20 - Speed round overview

  • 9:05 - Seller Authority 

  • 12:07 - Impressions & Click Through Rate

  • 15:35 - Conversion Rate

  • 19:00 - Existing Sales on Amazon

  • 20:58 - Off site sales

  • 23:30 - PPC Sales 

  • 26:52 - Outro

    • 🦡 Resources & Links

    • 🦡 GET AD BADGER ➡️
    • Other than CPC, what else ranks your Amazon Ads? 
    • PPC Booster Series
    • What should you do first when Amazon PPC sales drop?
    • Can Amazon PPC Success Be Predicted?
    • What Are 7 Overlooked Seller Central Tools?
    •  How Does Tracking Keywords Help PPC?
    • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
    • Get the Evergreen Campaign Creation Strategy Guide
    • Subscribe to our newsletter
    • Transform your workflow with our comprehensive Amazon Advertising checklist
    • Review all our show notes


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      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Ryan Hofacre

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno 

      Podcast Coordinator and Graphic Designer: Sofiia Podash

      ...more
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