In this episode, Michael and Ad Badger’s Account Manager, Michael Tejeda, look into another client’s case. Starting out at the rank of seven or eight, the product was able to reach number one and then dropped back to three. These two Amazon PPC experts will examine the factors that contribute to the low BSR, the strategies that can be employed to improve its ranking, and how to ensure it recovers from the drop and stays high. 

We’ll see you in The PPC Den! 

🦡 Highlights

02:03 Intro 

03:14 Case Study discussion with Michael Tejeda 

05:11 Client’s BSR history 

07:39 Basic Ad coverage 

09:43 80/20 Rule 

12:59 What was done to reach BSR one? 

15:27 How much can we effectively manage? 

18:07 Hit the bottom of the funnel 

19:26 Does BSR even matter? 

23:19 How do you track BSR? 

24:23 Why did the BSR fall from one to three? 

25:57 How do you measure visibility? 

26:41 What will be the strategy for the product? 

28:34 Recap of the case study 

30:17 Outro 

If you like what you hear, leave us a video review! We might share it on the show. 

🦡 Resources & Links 

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0 

What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast] https://youtu.be/x8wwrDlEHCU 

10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4 

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U 

How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] https://youtu.be/sXEHl2yzdSE 

Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] https://youtu.be/G-Ncm6qFtk8 Should 

You Use Amazon Ad's New Budget Rules? [PPC Den Podcast 148] https://youtu.be/n0HuUe3bQU8 

🦡 

Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 

Look through all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Michael Tejeda 

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin 

Podcast Coordinator: Myreen Garcia Sejalbo

As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign. 

The result is in! Today’s episode is part two of our case study on a bad campaign structure. 

Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success. 

We’ll see you in The PPC Den! 

🦡 Highlights

00:56 Intro 

02:09 Previous episode discussed 

03:19 Issue #1: Keyword dumping 

06:15 Issue #2: Product-based variations 

08:18 Michael’s advice on campaign structure 

09:07 What happened after a month of restructuring? 

11:29 Campaign structure: scaling activity 

12:44 Campaign budget limitation 

14:51 What were Alfredo’s strategies for fixing this mess? 

18:18 How did we get more revenue? 

21:54 Run-down of Alfredo’s strategies 

25:20 Outro 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

🦡 Resources & Links 

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 

Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/69VcVk77Fyw 

How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw 

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw 

When to Pause an Amazon Advertising Campaign [PPC Den Podcast 131] https://youtu.be/aS6DzXAuKVc 

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U 

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U 

🦡 

Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 

Look through all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin 

Podcast Coordinator: Myreen Garcia Sejalbo

This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance.

A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently.

Let’s tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result!

We’ll see you in The PPC Den!

00:00 New setup on The PPC Den Podcast

02:35 Intro

03:47 What are the issues of this campaign?

15:03 What is the game plan?

16:13 Strategy #1: Search Term Graduation

19:47 Strategy #2: Put broad and phrase in their campaigns

20:50 Strategy #3: Insert the hero black variation into all of them

23:54 Are we going to beat the campaign’s actual numbers?

25:26 Outro

If you like what you hear, leave us a video review! We might share it on the show.

🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli, Ad Badger’s PPC Manager

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more! 

Tune in and find out how Clement achieved a satisfying result after three weeks! 

We’ll see you in The PPC Den! 

🦡 Highlights

01:24 Intro 

02:35 FIFA 2022 effect - Clement’s raspy voice 

04:29 Recap of the previous episode 

08:09 Solution #1: Keyword extraction algorithms 

11:27 Solution #2: Removing duplicate keywords 

17:20 Solution #3: Relocating keywords: 80/20 rule 

19:23 Solution #4: Using a spreadsheet: Bolt file activity 

19:57 Solution #5: Researching fresh keywords 

21:40 Solution #6: Using the Amazon N-gram Analysis Tool 

23:40 Solution #7: Maintaining a reasonable budget 

26:24 Solution #8: Making bids on the new keywords 

31:16 Presenting the “Comparing Table.” 

34:14 Clement’s takeaway from this experiment 

35:33 How Clement managed the entire process 

36:44 Outro 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

🦡 Resources & Links 

The N-Gram Analysis Tool for Amazon Advertising | Ad Badger https://www.adbadger.com/amazon-ngram-analysis-tool/ 

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw 

Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List [The PPC Den Podcast] https://youtu.be/ePXoiXqzUKo 

How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo 

Negative Keywords in Amazon PPC - The Complete Guide https://youtu.be/WCwqvO63DhQ 

New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo 

What Do I Do When a Keyword Doesn’t Convert? [PPC Den Podcast #95] https://youtu.be/luAa14Xnw1Q 

How to use Broad vs Phrase vs Exact - in Amazon PPC Ad Groups https://youtu.be/RaCPHBNO5no 

What Are All the Amazon Keyword Categories? https://youtu.be/1YSA91OJ-o0 

Getting Started with Ad Badger: The Positive Keyword Quick Attack https://youtu.be/y-VantJaafk 

How One Keyword Can Apply to Multiple Products [PPC Den Podcast #94] https://youtu.be/sXEHl2yzdSE 

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

 🦡 

Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 

Look through all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Clement Hynaux 

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin 

Podcast Coordinator: Myreen Garcia Sejalbo

This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager.

Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns.  Is that too many keywords?  Find out how two experts approach this challenge.

The fun isn't over yet!

Tune in next week for part two, where we will share the result of the campaign restructure.

Highlights

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

Resources & Links 

🦡 

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Clement Hynaux 

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin 

Podcast Coordinator: Myreen Garcia Sejalbo

A quick 10-minute Badger Bite Episode. 

So most of America is under an arctic chill. The temperature has dipped, has your ROAS? 

In this quick episode, we'll discuss: 

1. What your performance is likely looking like the last week of December. 

2. How to think & react to this performance. the following

We’ll see you in The PPC Den!

Get our FREE Badger Guide to Amazon Advertising: https://www.adbadger.com/amazon-ppc-checklist/ and optimize with Honey-Badger Energy!

Look through all our show notes: https://www.adbadger.com/podcast     

Book a call to discuss Amazon's PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier! 

Let’s discover more as we watch and listen to these two brilliant minds! 

We’ll see you in The PPC Den!

Highlights

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

Resources & Links 

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Elizabeth Greene 

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin 

Podcast Coordinator: Myreen Garcia Sejalbo

What is GPT? How does this work? Is this another AI tool that will replace many jobs? Will this change the world of Amazon Marketing?

Michael is joined by Joshua Rawe of eSpark in this week’s episode. Let’s join their fun as they test and discover what GPT can actually do.

We’ll see you in The PPC Den!

00:00 Getting to know Joshua Rawe

02:20 Intro

03:38 What is GPT?

04:48 How GPT works

09:45 Benefits of GPT for Amazon Marketers

13:45 How will GPT change our workflow?

15:53 Testing GPT

22:28 Will GPT change our “dystopian future”?

24:00 Will GPT replace Copywriters?

29:54 Will GPT replace Google Sheets and Excel?

35:47 Can GPT help me write Python scripts?

40:15 What else can GPT do for Amazon Marketers?

44:22 GPT in conclusion

49:09 Outro

If you like what you hear, leave us a video review! We might share it on the show.

🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Joshua Rawe

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

Are you on or off target? What is your strategic Amazon PPC decision? How do you gauge your performance? Did you perform better this month? How do we set our Amazon PPC goals?

These are just a few questions Michael will help us get answers to…

We’ll see you in The PPC Den!

00:00 Intro

00:45 What causes this change?

02:14 What role does Market Share play?

04:30 What is your level of PPC performance?

05:25 What is your absolute value of performance? (Sales, ACOS, and Ranking)

07:18 What goal did you set up for yourself?

If you like what you hear, leave us a video review! We might share it on the show.

🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Mellott

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

With all the talks of the next possible financial crisis, what can we do about it? Will it affect our conversion rate?

In this episode, Michael is joined by Adam Mellott of Better AMS. It's so interesting how Adam shares his thoughts on how to evaluate the buyer activity post-prime day. Education is always key, and let's all learn from their vast experience in the Amazon PPC world!

We’ll see you in The PPC Den!

00:00 Intro

01:35 Who is Adam Mellott of Better AMS

05:07 Overview of Strategies for Evaluating Activity Post-Prime Day

07:32 Buyer fatigue

10:59 What are the concerns of Amazon PPC clients?

14:35 What actions do we do to light the path forward?

15;33  What do we do if you want your products to be visible?

17:37 Should I just go hard on 50% of my product?

23:23 Do you think we’ll ever live in a post-rank world?

27:07 Amazon Updates - New Ad Types

29:23 Sponsored Display Ads Amazon

33:06 Outro

If you like what you hear, leave us a video review! We might share it on the show.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Mellott

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin