Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.

We’ll see you in The PPC Den!

0:00 - Guest Introduction: Who is Mansoor Norouzi?

0:37 - Forecasting Focus:  What is forecasting in Amazon PPC?

2:30 - How complex is Amazon advertising?

3:27 - Why never stop learning?

5:44 - What does forecasting really involve?

8:55 -  How to plan financially for advertising?

11:47- How to determine market share?

17:46 - Which tools help understand the market?

29:25 - How to empower your Amazon strategy?

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno