📉How to fix Death by 1,000 Cuts on Amazon PPC [Ultimate Strategy to Stop Wasting Ad Spend]

Are you bleeding ad spend on Amazon PPC with nothing to show for it?

You might be suffering from "death by a thousand cuts."—a slow and silent killer in your Amazon Ad Campaigns.

In this episode of That Amazon Ads Podcast, we break down exactly what this problem is, how to identify it in your ad reports, and most importantly, how to fix it with smart, scalable bid strategies.

We walk you through real examples using AdLabs, show you how to calculate dynamic bid ceilings at the ad group level, and explain why even $0 spend keywords can be dangerous if left unchecked.

Whether you're an agency, solo Amazon Seller, or PPC Manager, this strategy will change the way you scale your campaigns profitably.

If you're still using blanket bid increases or bulk sheets without CPC limits, you're leaving money on the table.

Learn how to increase visibility without falling into the trap of overspending.

🔔Subscribe to this podcast for weekly deep dives into Amazon Advertising, AdLabs strategies, and high-level PPC execution.

📊In this data-driven episode, we break down Amazon PPC Benchamarks & Statistics (Average Conversion Rate, Average ACOS, and More) using insights from over 1,000 U.S. -based Amazon brands connected through Adlabs.

If you're selling on Amazon and want to know how your campaigns stack up against competitors, this is the goldmine of performance data you've been waiting for.

You'll discover:

• ✅Average conversion rates by category
• ✅Typical ACoS across spend classes
• ✅CPC trends by product pricing
• ✅Which niches have the highest (and lowest) performance
• ✅Seasonal trends (like January vs. February performance)
• ✅Real-world insights from top-spending brands

Whether you're running $500/month in ads or $500K+, this episode gives you actionable insights to optimize your ads, boost your ROI, and dominate your niche.

💡 Bonus: Find out why higher AOV products often convert less-but can still drive more profit, and how CPC trends shift based on competition and Amazon's auction model.

🔔 Don't forget to like, comment, and subscribe for more advanced Amazon FBA strategies and real-time PPC performance breakdowns.

#thatamazonadspodcast #amazonppc #amazonads

💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match and exact match.

Are you spending your Amazon PPC budget the right way?

In this episode of That Amazon Ads Podcast, Stephen Noch and Andrew Bailiff break down the Auto vs Broad vs Phrase vs Exact match types and reveal how much you should actually be spending on each.

The 80-20% rule is key - 80% of your budget should go to exact match for maximum control and scalability, while auto campaigns should be used strategically once your product is indexed.

We also cover why broad and phrase match might be costing you more than you think, and how to optimize your ad spend for profitability.

Whether you're launching a new product or optimizing existing campaigns, this strategy will help you make smarter budget decisions.

🔥Don't waste another dollar on inefficient PPC! Listen now, hit that Like button, and Subscribe for Amazon advertising tips!🚀

Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix? 🚀

Want to maximize your Amazon Ads ROI? Stephen Noch and Andrew Bailiff break down the ultimate Amazon PPC budget allocation strategy!

Learn how to split your ad spend between Sponsored Products, Sponsored Brands and Sponsored Display for the best results.

Discover why 80-90% of your budget should go to Sponsored Products, how to use Sponsored Brands effectively, and why Sponsored Display deserves only 5% (or less).

🔥Listen to the episode now! Don't forget to Like and Add to playlist for more expert insights!

#thatamazonadspodcast #amazonppc #amazonads #amazonadvertising #amazonpathtopurchasereport

📊 Discover the new Amazon Path-to-Purchase Report! Stephen & Andrew break down how to analyze customer journeys and ad effectiveness on Amazon PPC.

Watch the episode on Youtube.

🚨 New! Amazon Path-To-Purchase Reports | That Amazon Ads Podcast Episode 87

In this episode of That Amazon Ads Podcast, Stephen and Andrew dive into the brand-new Amazon Path-to-Purchase Report, offering a fresh perspective on customer journeys and ad effectiveness in Amazon PPC. With insights showing that 64% of sponsored product sales come from new-to-brand customers, this report provides advertisers with powerful data to optimize their ad strategies.

Stephen and Andrew explain how to use the report to track month-over-month performance, measure the impact of single vs. multiple ad touches, and make informed decisions to boost your Amazon advertising ROI. However, they also address the report's limitations, including the need for manual data processing and the lack of critical metrics like traffic and frequency data.

Finally, they share their hopes for future improvements, including advanced features from Amazon Marketing Cloud (AMC) to make the report even more valuable for Amazon sellers and advertisers.

👍 Like, Subscribe & Hit the Bell to stay updated on the latest Amazon PPC insights and advertising strategies!

#AmazonPPC #PathToPurchase #AmazonAdvertising #CustomerJourney #AmazonMarketingCloud #AmazonSellers #AdEffectiveness #PPCStrategy

Episode 86 - How Often Should You Harvest Or Negate Keywords On Amazon PPC?

In this episode of That Amazon Ads Podcast, Andrew and Stephen dive into the optimal frequency for keyword harvesting and negation of Amazon PPC campaigns. They explain that new campaigns should update keywords weekly, mature campaigns monthly, and very mature campaigns (over a year old) only need tweaks once per quarter.

Frequent early-stage optimizations are crucial, but adjustments become less critical as your campaigns stabilize. For deeper insights, be sure to watch previous episodes 83 and 84, where they break down the criteria in even more detail.

Plus, catch a glimpse of our upcoming travels to Berlin and Madrid - we're always looking to connect with fellow Amazon advertisers!

👍 Like, Subscribe & Hit the Bell for more expert Amazon PPC strategies and insights!

Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components.

Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. We explain why starting with single keyword campaigns is essential, why you should avoid auto campaigns early on, and how to leverage competitor data to pinpoint negative keywords, ensuring no wasted ad spend. Plus, get insider pricing strategies, including a clever strike-through pricing hack that creates a perceived discount to boost conversions.

Tune in for practical, data-driven insights that every Amazon seller needs to optimize their PPC launch efficiently. Whether you're new to Amazon Advertising or a seasoned seller, these proven strategies will help you avoid common pitfalls and maximize your product's success on Amazon!

👍 Like, subscribe, and hit the bell icon for more expert tips on launching and scaling your Amazon business!

#thatamazonadspodcast #amazonppc #amazonads

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Episode 84 - 🔥You're Doing NEGATIVE KEYWORDS WRONG! 🔥

🔎Struggling with Amazon PPC? Many advertisers overuse negative keywords and kill their sales! In this episode, Andrew & Stephen break down 3 major mistakes in negative keyword strategies and reveal a smarter way to optimize your campaigns for better performance.🚀

Most sellers blindly negate keywords based on high ACoS, high spend or lack of sales, but this approach eliminates potential winners and leads to missed revenue. Instead, Andrew & Stephen show how to filter keywords using conversion rates, clicks, and cost-per-acquisitions to make better optimization decisions. They also discuss why full automation is risky and how n-gram analysis can help identify underperforming keyword patterns without harming campaign growth.

🔔Don't make these costly mistakes! Listen now & optimize your Amazon PPC like a pro!🚀

#thatamazonadspodcast #amazonppc #amazonads

Should you prefer the video version, catch us on YouTube.

Join your FREE Discord community of Amazon PPC managers

Sign up for That Amazon Ads MasterclassGet your FREE Amazon PPC Audit

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🚨 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐢𝐬 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞! | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

🚨 Are you making this critical keyword harvesting mistake? 𝐒𝐭𝐞𝐩𝐡𝐞𝐧 & 𝐀𝐧𝐝𝐫𝐞𝐰 break down 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 for success!

🔥 𝟏. 𝐀𝐯𝐨𝐢𝐝 𝐜𝐨𝐦𝐦𝐨𝐧 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 that could be hurting your Amazon PPC campaigns.

🔑 𝟐. 𝐒𝐞𝐭 𝐮𝐩 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 to improve ad performance and keyword efficiency.

📊 𝟑. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 strategies that will 𝒃𝒐𝒐𝒔𝒕 𝒚𝒐𝒖𝒓 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏'𝒔 𝑨𝑪𝑶𝑺 𝒂𝒏𝒅 𝑹𝑶𝑨𝑺.

⏳ Don’t let bad keyword harvesting 𝒘𝒂𝒔𝒕𝒆 𝒚𝒐𝒖𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝑷𝑪 𝒃𝒖𝒅𝒈𝒆𝒕! Watch now and optimize your ads the right way!

👍 𝐋𝐢𝐤𝐞, 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 & 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐛𝐞𝐥𝐥 to master Amazon PPC with Stephen & Andrew!

#DontMakeThisKeywordHarvestingMistake #KeywordHarvesting #AmazonAdvertising

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👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking,

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Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

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#overharvesting

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How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends".

Get your FREE Amazon PPC bid optimizer

Join your FREE Discord Community of Amazon PPC managers

Sign up for That Amazon Ads Masterclass.

Get your FREE Amazon PPC Audit

How Many Keywords Should Your Campaign Have in Amazon PPC?

Stephen and Andrew don their tinfoil hats and dive deep into one of the most mind-bending questions of Amazon PPC: How many keywords is too many, and how few is too few? Forget the boring “it depends” answers—this is your chance to uncover the secret sauce that separates the PPC pros from the amateurs.