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Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection.
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CHAPTERS
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00:00 – Teaser
00:22 – Title Card
00:27 – Introduction
02:20 – What is Brand Defense and how it works?
03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense
05:36 – Investment Levels
07:14 – Fixing the Segmentation Issue
09:05 – Placements Settings matters
12:37 – Testing sales incrementality
19:14 – Who needs Brand Defense More?
21:17 – How about small brands?
23:45 – Average conversion of different stages of the funnel
27:39 – Why you should go after competitor keywords?
29:19 – Recommendations
35:55 – Finale
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Should You Do Brand Defense on Amazon PPC? | Pros, Cons, and Best Practices
This week, Andrew and Stephen tackle one of the most debated Amazon PPC strategies—Brand Defense. Should you invest in defending your own brand keywords, or is it a waste of ad spend? They dive into the pros and cons of brand defense, share their thoughts on ad conquesting, and reveal best practices to ensure your brand is well-protected or perhaps your brand don't need that much protection.
Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand.
👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice and strategies from Andrew Bailiff and Stephen Noch!
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Stay tuned for the next episode, next week, same place!