Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful.

Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E.

They stress that effective lifestyle creatives must place the item in a believable context and note Amazon's tool is "years behind."

A brighter spot is Amazon's AI-driven Business Performance Insights panel, which quickly summarizes year-over-year sales and traffic, though it still lacks deeper context and custom-date flexibility.

They close by envisioning a future AI that can automatically diagnose conversion drops, factoring in competitors and account nuances, and invite listeners to suggest further AI experiments for upcoming episodes.

🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your Money

In this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype around auto campaigns, broad match, and brand defense, we’re setting the record straight with real data, real examples, and a decade of Amazon PPC experience.

💥 If you've ever been told that ACOS is a vanity metric or that changing your bids daily “keeps them alive,” this episode will be a game-changer. Stop wasting ad spend on outdated advice and use proven, data-driven strategies to improve your Amazon PPC performance.

✅ We cover:

Why high bids ≠ more visibility

The truth about broad match and auto campaigns

How product targeting actually works

Why ACOS still matters (a lot!)

The truth about brand defense campaigns

Why daily bid tweaking is just superstition

How to focus on what actually moves the needle

🔔 Enjoying the podcast? Don’t forget to LIKE this video, SUBSCRIBE to That Amazon Ads Podcast, and drop COMMENT with a myth you’ve heard or believed—we might cover it next!

🧠 Listen on the go: Available on Spotify, Apple Podcasts, and everywhere you get your podcasts.

https://youtu.be/vYHtRlSWxyE

📈 Want your Amazon PPC strategy audited? Reach out to us directly!

https://www.linkedin.com/in/stephen-noch

https://www.linkedin.com/in/andrewbailiff

In this episode of That Amazon Ads Podcast, we break down why rule-based automation often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales.

You'll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward smarter, formula-based bidding using revenue per click (RPC).

We cover:✅Why the “increase/decrease by X%” model is flawed

✅How to improve ACoS using manual bid adjustments

✅The logic behind dynamic bidding and human-in-the-loop optimization

When rule-based tools work (hint: keyword negation and budget pacing)

Whether you're a seller managing your ads or a pro inside an agency, this episode gives you a practical Amazon PPC strategy you can apply right now. We also show how we use Adlabs or even just good old ads console to run these optimizations more efficiently—without over-automating.

📉How to fix Death by 1,000 Cuts on Amazon PPC [Ultimate Strategy to Stop Wasting Ad Spend]

Are you bleeding ad spend on Amazon PPC with nothing to show for it?

You might be suffering from "death by a thousand cuts."—a slow and silent killer in your Amazon Ad Campaigns.

In this episode of That Amazon Ads Podcast, we break down exactly what this problem is, how to identify it in your ad reports, and most importantly, how to fix it with smart, scalable bid strategies.

We walk you through real examples using AdLabs, show you how to calculate dynamic bid ceilings at the ad group level, and explain why even $0 spend keywords can be dangerous if left unchecked.

Whether you're an agency, solo Amazon Seller, or PPC Manager, this strategy will change the way you scale your campaigns profitably.

If you're still using blanket bid increases or bulk sheets without CPC limits, you're leaving money on the table.

Learn how to increase visibility without falling into the trap of overspending.

🔔Subscribe to this podcast for weekly deep dives into Amazon Advertising, AdLabs strategies, and high-level PPC execution.

📊In this data-driven episode, we break down Amazon PPC Benchamarks & Statistics (Average Conversion Rate, Average ACOS, and More) using insights from over 1,000 U.S. -based Amazon brands connected through Adlabs.

If you're selling on Amazon and want to know how your campaigns stack up against competitors, this is the goldmine of performance data you've been waiting for.

You'll discover:

• ✅Average conversion rates by category
• ✅Typical ACoS across spend classes
• ✅CPC trends by product pricing
• ✅Which niches have the highest (and lowest) performance
• ✅Seasonal trends (like January vs. February performance)
• ✅Real-world insights from top-spending brands

Whether you're running $500/month in ads or $500K+, this episode gives you actionable insights to optimize your ads, boost your ROI, and dominate your niche.

💡 Bonus: Find out why higher AOV products often convert less-but can still drive more profit, and how CPC trends shift based on competition and Amazon's auction model.

🔔 Don't forget to like, comment, and subscribe for more advanced Amazon FBA strategies and real-time PPC performance breakdowns.

#thatamazonadspodcast #amazonppc #amazonads

💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match and exact match.

Are you spending your Amazon PPC budget the right way?

In this episode of That Amazon Ads Podcast, Stephen Noch and Andrew Bailiff break down the Auto vs Broad vs Phrase vs Exact match types and reveal how much you should actually be spending on each.

The 80-20% rule is key - 80% of your budget should go to exact match for maximum control and scalability, while auto campaigns should be used strategically once your product is indexed.

We also cover why broad and phrase match might be costing you more than you think, and how to optimize your ad spend for profitability.

Whether you're launching a new product or optimizing existing campaigns, this strategy will help you make smarter budget decisions.

🔥Don't waste another dollar on inefficient PPC! Listen now, hit that Like button, and Subscribe for Amazon advertising tips!🚀

Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix? 🚀

Want to maximize your Amazon Ads ROI? Stephen Noch and Andrew Bailiff break down the ultimate Amazon PPC budget allocation strategy!

Learn how to split your ad spend between Sponsored Products, Sponsored Brands and Sponsored Display for the best results.

Discover why 80-90% of your budget should go to Sponsored Products, how to use Sponsored Brands effectively, and why Sponsored Display deserves only 5% (or less).

🔥Listen to the episode now! Don't forget to Like and Add to playlist for more expert insights!

#thatamazonadspodcast #amazonppc #amazonads #amazonadvertising #amazonpathtopurchasereport

📊 Discover the new Amazon Path-to-Purchase Report! Stephen & Andrew break down how to analyze customer journeys and ad effectiveness on Amazon PPC.

Watch the episode on Youtube.

🚨 New! Amazon Path-To-Purchase Reports | That Amazon Ads Podcast Episode 87

In this episode of That Amazon Ads Podcast, Stephen and Andrew dive into the brand-new Amazon Path-to-Purchase Report, offering a fresh perspective on customer journeys and ad effectiveness in Amazon PPC. With insights showing that 64% of sponsored product sales come from new-to-brand customers, this report provides advertisers with powerful data to optimize their ad strategies.

Stephen and Andrew explain how to use the report to track month-over-month performance, measure the impact of single vs. multiple ad touches, and make informed decisions to boost your Amazon advertising ROI. However, they also address the report's limitations, including the need for manual data processing and the lack of critical metrics like traffic and frequency data.

Finally, they share their hopes for future improvements, including advanced features from Amazon Marketing Cloud (AMC) to make the report even more valuable for Amazon sellers and advertisers.

👍 Like, Subscribe & Hit the Bell to stay updated on the latest Amazon PPC insights and advertising strategies!

#AmazonPPC #PathToPurchase #AmazonAdvertising #CustomerJourney #AmazonMarketingCloud #AmazonSellers #AdEffectiveness #PPCStrategy

Episode 86 - How Often Should You Harvest Or Negate Keywords On Amazon PPC?

In this episode of That Amazon Ads Podcast, Andrew and Stephen dive into the optimal frequency for keyword harvesting and negation of Amazon PPC campaigns. They explain that new campaigns should update keywords weekly, mature campaigns monthly, and very mature campaigns (over a year old) only need tweaks once per quarter.

Frequent early-stage optimizations are crucial, but adjustments become less critical as your campaigns stabilize. For deeper insights, be sure to watch previous episodes 83 and 84, where they break down the criteria in even more detail.

Plus, catch a glimpse of our upcoming travels to Berlin and Madrid - we're always looking to connect with fellow Amazon advertisers!

👍 Like, Subscribe & Hit the Bell for more expert Amazon PPC strategies and insights!

Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components.

Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. We explain why starting with single keyword campaigns is essential, why you should avoid auto campaigns early on, and how to leverage competitor data to pinpoint negative keywords, ensuring no wasted ad spend. Plus, get insider pricing strategies, including a clever strike-through pricing hack that creates a perceived discount to boost conversions.

Tune in for practical, data-driven insights that every Amazon seller needs to optimize their PPC launch efficiently. Whether you're new to Amazon Advertising or a seasoned seller, these proven strategies will help you avoid common pitfalls and maximize your product's success on Amazon!

👍 Like, subscribe, and hit the bell icon for more expert tips on launching and scaling your Amazon business!