Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS.

Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals.

Beyond the numbers, they continually troubleshoot drops in traffic or conversion by probing listing changes, search-volume shifts, budget caps, keyword mix, stock levels, and competitor moves, then craft strategies such as new keyword harvesting or campaign restructuring.

Because automated tools can’t weigh these broader business and market signals, the real edge comes from a PPC strategist’s ability to interpret data, adapt inputs on the fly, and balance risk with growth.

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBA

Amazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!🚀

In this episode of That Amazon Ads Podcast, the brand-new Advanced SQP Dashboard that auto-downloads weekly reports, back-fills 18 months of data, and pre-calculates the KPIs you actually need.

🔍You'll learn how to:

• Pull first-party SQP data (no more third-party guesses and spot real search-volume trends.

• Compare total purchase rate vs conversion rate to diagnose traffic or listing issues.

• Track ASIN purchase rate and prove how ad spend lifts market share—even across multiple child ASINs.

• Pinpoint seasonal spikes (Prime Day, BFCM, pre-Christmas) and build smarter PPC budgets.

• Filter and aggregate data any way you want—brand-wide or product-specific—to craft reports clients love

⚡Special Offer: Sign up for AdLabs this May, and we'll back-fill 18 months of SQP data (up to 100 ASINs) so you can start analyzing year-over-year trends on day one.

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Get your FREE Amazon PPC bid optimizer.

Join your FREE Discord community of Amazon PPC managers.

Sign up for That Amazon Ads Masterclass.

Get your FREE Amazon PPC Audit.

🔗Connect with Stephen and Andrew.

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👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place, same time!

We take it back... Maybe AI images are better than we thought? 🤖

✨ This episode dives into the newest wave of AI product images—showing how ChatGPT 4.5, Grok and other AI image generators for eCommerce can overhaul Amazon listings in minutes.

See real tests on a pre-workout can🥤, a kids' balance bike 🚲, and a tricky camping hammock🏕️ to spot where AI nails lighting, angles, and on-label text—and where it still stumbles with misspelled labels or extra fingers🖐️.

Discover when product photography with AI 📸 can replace a pricey shoot, how quick Photoshop tweaks turn 98% accuracy into perfection✔️, and why early adopters gain an edge in Sponsored Brand ads🚀.

If you manage Amazon PPC, craft listings, or run an eCommerce brand, this breakdown shows exactly how AI for Amazon listings and other AI marketing tools future-proof your creative pipeline.

👍Click Like and Subscribe for more Amazon PPC tips and tricks, and drop "Sora" in the comments if you want a deep dive on OpenAI's AI video model!🎥

Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful.

Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E.

They stress that effective lifestyle creatives must place the item in a believable context and note Amazon's tool is "years behind."

A brighter spot is Amazon's AI-driven Business Performance Insights panel, which quickly summarizes year-over-year sales and traffic, though it still lacks deeper context and custom-date flexibility.

They close by envisioning a future AI that can automatically diagnose conversion drops, factoring in competitors and account nuances, and invite listeners to suggest further AI experiments for upcoming episodes.

🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your Money

In this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype around auto campaigns, broad match, and brand defense, we’re setting the record straight with real data, real examples, and a decade of Amazon PPC experience.

💥 If you've ever been told that ACOS is a vanity metric or that changing your bids daily “keeps them alive,” this episode will be a game-changer. Stop wasting ad spend on outdated advice and use proven, data-driven strategies to improve your Amazon PPC performance.

✅ We cover:

Why high bids ≠ more visibility

The truth about broad match and auto campaigns

How product targeting actually works

Why ACOS still matters (a lot!)

The truth about brand defense campaigns

Why daily bid tweaking is just superstition

How to focus on what actually moves the needle

🔔 Enjoying the podcast? Don’t forget to LIKE this video, SUBSCRIBE to That Amazon Ads Podcast, and drop COMMENT with a myth you’ve heard or believed—we might cover it next!

🧠 Listen on the go: Available on Spotify, Apple Podcasts, and everywhere you get your podcasts.

https://youtu.be/vYHtRlSWxyE

📈 Want your Amazon PPC strategy audited? Reach out to us directly!

https://www.linkedin.com/in/stephen-noch

https://www.linkedin.com/in/andrewbailiff

In this episode of That Amazon Ads Podcast, we break down why rule-based automation often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales.

You'll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward smarter, formula-based bidding using revenue per click (RPC).

We cover:✅Why the “increase/decrease by X%” model is flawed

✅How to improve ACoS using manual bid adjustments

✅The logic behind dynamic bidding and human-in-the-loop optimization

When rule-based tools work (hint: keyword negation and budget pacing)

Whether you're a seller managing your ads or a pro inside an agency, this episode gives you a practical Amazon PPC strategy you can apply right now. We also show how we use Adlabs or even just good old ads console to run these optimizations more efficiently—without over-automating.

📉How to fix Death by 1,000 Cuts on Amazon PPC [Ultimate Strategy to Stop Wasting Ad Spend]

Are you bleeding ad spend on Amazon PPC with nothing to show for it?

You might be suffering from "death by a thousand cuts."—a slow and silent killer in your Amazon Ad Campaigns.

In this episode of That Amazon Ads Podcast, we break down exactly what this problem is, how to identify it in your ad reports, and most importantly, how to fix it with smart, scalable bid strategies.

We walk you through real examples using AdLabs, show you how to calculate dynamic bid ceilings at the ad group level, and explain why even $0 spend keywords can be dangerous if left unchecked.

Whether you're an agency, solo Amazon Seller, or PPC Manager, this strategy will change the way you scale your campaigns profitably.

If you're still using blanket bid increases or bulk sheets without CPC limits, you're leaving money on the table.

Learn how to increase visibility without falling into the trap of overspending.

🔔Subscribe to this podcast for weekly deep dives into Amazon Advertising, AdLabs strategies, and high-level PPC execution.

📊In this data-driven episode, we break down Amazon PPC Benchamarks & Statistics (Average Conversion Rate, Average ACOS, and More) using insights from over 1,000 U.S. -based Amazon brands connected through Adlabs.

If you're selling on Amazon and want to know how your campaigns stack up against competitors, this is the goldmine of performance data you've been waiting for.

You'll discover:

• ✅Average conversion rates by category
• ✅Typical ACoS across spend classes
• ✅CPC trends by product pricing
• ✅Which niches have the highest (and lowest) performance
• ✅Seasonal trends (like January vs. February performance)
• ✅Real-world insights from top-spending brands

Whether you're running $500/month in ads or $500K+, this episode gives you actionable insights to optimize your ads, boost your ROI, and dominate your niche.

💡 Bonus: Find out why higher AOV products often convert less-but can still drive more profit, and how CPC trends shift based on competition and Amazon's auction model.

🔔 Don't forget to like, comment, and subscribe for more advanced Amazon FBA strategies and real-time PPC performance breakdowns.

#thatamazonadspodcast #amazonppc #amazonads

💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match and exact match.

Are you spending your Amazon PPC budget the right way?

In this episode of That Amazon Ads Podcast, Stephen Noch and Andrew Bailiff break down the Auto vs Broad vs Phrase vs Exact match types and reveal how much you should actually be spending on each.

The 80-20% rule is key - 80% of your budget should go to exact match for maximum control and scalability, while auto campaigns should be used strategically once your product is indexed.

We also cover why broad and phrase match might be costing you more than you think, and how to optimize your ad spend for profitability.

Whether you're launching a new product or optimizing existing campaigns, this strategy will help you make smarter budget decisions.

🔥Don't waste another dollar on inefficient PPC! Listen now, hit that Like button, and Subscribe for Amazon advertising tips!🚀

Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix? 🚀

Want to maximize your Amazon Ads ROI? Stephen Noch and Andrew Bailiff break down the ultimate Amazon PPC budget allocation strategy!

Learn how to split your ad spend between Sponsored Products, Sponsored Brands and Sponsored Display for the best results.

Discover why 80-90% of your budget should go to Sponsored Products, how to use Sponsored Brands effectively, and why Sponsored Display deserves only 5% (or less).

🔥Listen to the episode now! Don't forget to Like and Add to playlist for more expert insights!