That Amazon Ads Podcast

Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components.

Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. We explain why starting with single keyword campaigns is essential, why you should avoid auto campaigns early on, and how to leverage competitor data to pinpoint negative keywords, ensuring no wasted ad spend. Plus, get insider pricing strategies, including a clever strike-through pricing hack that creates a perceived discount to boost conversions.

Tune in for practical, data-driven insights that every Amazon seller needs to optimize their PPC launch efficiently. Whether you're new to Amazon Advertising or a seasoned seller, these proven strategies will help you avoid common pitfalls and maximize your product's success on Amazon!

👍 Like, subscribe, and hit the bell icon for more expert tips on launching and scaling your Amazon business!

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Episode 84 - 🔥You're Doing NEGATIVE KEYWORDS WRONG! 🔥

🔎Struggling with Amazon PPC? Many advertisers overuse negative keywords and kill their sales! In this episode, Andrew & Stephen break down 3 major mistakes in negative keyword strategies and reveal a smarter way to optimize your campaigns for better performance.🚀

Most sellers blindly negate keywords based on high ACoS, high spend or lack of sales, but this approach eliminates potential winners and leads to missed revenue. Instead, Andrew & Stephen show how to filter keywords using conversion rates, clicks, and cost-per-acquisitions to make better optimization decisions. They also discuss why full automation is risky and how n-gram analysis can help identify underperforming keyword patterns without harming campaign growth.

🔔Don't make these costly mistakes! Listen now & optimize your Amazon PPC like a pro!🚀

#thatamazonadspodcast #amazonppc #amazonads

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🚨 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐢𝐬 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞! | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

🚨 Are you making this critical keyword harvesting mistake? 𝐒𝐭𝐞𝐩𝐡𝐞𝐧 & 𝐀𝐧𝐝𝐫𝐞𝐰 break down 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 for success!

🔥 𝟏. 𝐀𝐯𝐨𝐢𝐝 𝐜𝐨𝐦𝐦𝐨𝐧 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 that could be hurting your Amazon PPC campaigns.

🔑 𝟐. 𝐒𝐞𝐭 𝐮𝐩 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 to improve ad performance and keyword efficiency.

📊 𝟑. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 strategies that will 𝒃𝒐𝒐𝒔𝒕 𝒚𝒐𝒖𝒓 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏'𝒔 𝑨𝑪𝑶𝑺 𝒂𝒏𝒅 𝑹𝑶𝑨𝑺.

⏳ Don’t let bad keyword harvesting 𝒘𝒂𝒔𝒕𝒆 𝒚𝒐𝒖𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝑷𝑪 𝒃𝒖𝒅𝒈𝒆𝒕! Watch now and optimize your ads the right way!

👍 𝐋𝐢𝐤𝐞, 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 & 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐛𝐞𝐥𝐥 to master Amazon PPC with Stephen & Andrew!

#DontMakeThisKeywordHarvestingMistake #KeywordHarvesting #AmazonAdvertising

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🔗Connect with Stephen & Andrew:

Stephen

Andrew Bailiff

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👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking,

subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#dontmakethiskeywordharvestingmistake

#overharvesting

#thatamazonadspodcast #amazonppc #amazonads

Prefer to watch than listen? Click here.

How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends".

Get your FREE Amazon PPC bid optimizer

Join your FREE Discord Community of Amazon PPC managers

Sign up for That Amazon Ads Masterclass.

Get your FREE Amazon PPC Audit

How Many Keywords Should Your Campaign Have in Amazon PPC?

Stephen and Andrew don their tinfoil hats and dive deep into one of the most mind-bending questions of Amazon PPC: How many keywords is too many, and how few is too few? Forget the boring “it depends” answers—this is your chance to uncover the secret sauce that separates the PPC pros from the amateurs.

#thatamazonadspodcast #amazonads #amazonppc

Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming.

Get your free Amazon PPC bid optimizer: https://adlabs.app

Join your FREE Discord community of Amazon PPC Managers : https://discord.com/invite/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com

Get your free Amazon PPC Audit: https://docs.google.com/forms/d/e/1FAIpQLSfCW1kxxOXL14FzuTP66qdjs_px2sTkh9WponLmfBNnW07QGQ/viewform

Why Do My Campaigns Have Zero Impressions? | Amazon PPC Troubleshooting

This week, Andrew and Stephen combine their years of experience to reveal the Top 5 Reasons Why some Amazon PPC campaigns get ZERO IMPRESSIONS. From bid settings to targeting issues, they'll help you identify the roadblocks preventing your ads from showing up.

Learn actionable strategies to troubleshoot your campaigns and maximize visibility to ensure your ads started working for you. Don't let zero impressions hold your campaigns back - find out how to fix them now!

Mastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner

This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools, including the ability to give sponsored ads a bid boost using custom audiences, are set to transform the Amazon Advertising landscape.

In this episode, Dustin shares his expertise on leveraging these new features to enhance your advertising strategies, improve targeting, and drive better campaign performance. Learn how these updates can help you stay ahead of the competition and maximize your ROI in the ever-evolving world of Amazon advertising.

Whether you're an Amazon seller, advertiser, or marketing professional, this video provides valuable insights into the future of Amazon Marketing Cloud and how to make the most of its powerful capabilities.

👍 Like, subscribe, and hit the bell icon to stay updated with the latest Amazon Advertising strategies and tools from Andrew, Stephen, and their expert guests!

#thatamazonadspodcast #amazonppc #amazonads

Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection.

Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

Discover the ultimate Amazon productivity tool!

Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers.

Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi

This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for Amazon sellers and advertising professionals. Among the powerful features is the SQP fetcher, a free Google Chrome extension that simplifies access to Search Query Performance reports and more.

Whether you’re an Amazon seller or a PPC professional, this toolbox is packed with features that will save you time and improve your workflow. Don’t miss this deep dive into one of the best Amazon productivity tools available today!

 👍Like, subscribe, and hit the bell icon to stay ahead with the latest tools and strategies in Amazon advertising and selling.

Can you grow an Amazon brand to $1 million in a year?Andrew & Stephen share the challenges of scaling Insaltd and how they’re optimizing for success.

How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations

This week, Andrew and Stephen continue their journey of growing the electrolyte brand Insaltd on Amazon, sharing the challenges they’ve faced along the way.

They discuss the year-to-date performance, the strategy pivots they made, and the continued optimizations they're implementing to overcome sub-par results.

If you're looking to learn from real-world examples of brand growth and Amazon sales optimization, this video provides valuable insights and actionable tips.

👍 Like, subscribe, and hit the bell icon for more updates on how Andrew and Stephen scale Insaltd to $1 million and grow your own Amazon brand!

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Andrew

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👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.