Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!)

Episode 60 of That Amazon Ads Podcast

NEW EPIC SERIES!

Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales!

Get your FREE Amazon PPC bid optimizer: https://adlabs.app/

Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

CHAPTERS:

🔗Connect with Stephen & Andrew:

🎙️Follow That Amazon Ads Podcast:

👋Closing Remarks:

#amazonppc #amazonads #thatamazonadspodcast #amazonpodcast #sponsoredproducts #sponsoredbrands #sponsoreddisplay #amazonadvertising #amazonadsforbeginners #amazonadvertisements #amazonadvertisingstrategy #amazonadsstrategy #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Episode Number 59 of That Amazon Ads Podcast

Struggling to rank on Amazon?

Is ACOS a Vanity Metric? ACOS vs ACOTS

Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric.

Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns.

In this episode, we'll cover:

Want to master ACOS and dominate your Amazon Ads? Subscribe for more in-depth strategies and Amazon Ads insights!

https://adlabs.app/

https://discord.gg/AYfMkfBPzG

https://thatamazonadsmasterclass.com/

https://forms.gle/vFvMSRAqoHwyadXB9

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00:17 – Intro

01:03 – Part one recap

03:30 – How about ACOTS? Is it a Vanity Metric?

04:05 – See you next week

04:19 – ACOS and ACOTS synergy

09:00 – Taming ACOTS with ACOS

15:13 – Key decisions when making optimizations

20:38 – ACOS and ACOTS at a SKU level

26:05 – Free Tip

29:40 – Ensuring accuracy

33:23 – Final note

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify:

https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube:

https://www.youtube.com/@ThatAmazonAdsPodcast

Is ACOS a Vanity Metric? ACOS vs ACOTS

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

Episode 56

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

----------

CHAPTERS:

00:00 – Introduction

00:45 – Title Card

01:10 – A rant against a 3rd grader’s homework

01:21 – How to properly audit an Amazon PPC account in an 11-step framework

01:50 – Why this matters? Importance and why you should listen to us.

05:41 – Past year’s stats

06:21 – Audit process and the close rate

07:58 – Fun fact

09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9

10:10 – AdLabs Campaign Audit Checklist

10:37 – Rundown of the 11-step framework

12:50 – Account audit slide deck and how to use it

17:07 – Slide deck giveaway

18:20 – Product level efficiency levels or overall ad investment levels

21:36 – Drop comments below for more in-depth episodes.

22:06 – Placements

25:53 – Bid Management

29:19 – Search Term Reports

30:16 – Separating Tactic Allocations

31:45 – Campaign Structure

35:31 – Targeting Mix

36:48 – Budget Management

38:28 – Use of Ad Types

41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/

41:49 – Dayparting Opportunities

43:00 – Listing Optimization

45:56 – On a final note

 🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS

Episode 55

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

----------

CHAPTERS: 

00:00 – Introduction

01:07 – What is PickFu

3:02 – Journey and milestones

04:59 – Refining audiences

05:36 – Case Study 1: Tanking Sales

08:28 – Case Study 2: Pricing Point

10:17 – What makes a good split test?

13:38 – Split Testing Sponsored Brands Ads Creatives

16:12 – Beyond just Amazon and main images

18:13 – Quick turnaround time

18:40 – Quality consumer panels and system

19:53 – Survey panels: Profitable or not?

20:14 – Audience applications

21:57 – Determining the weakest points of conversion

26:44 – The best way to connect with Justin

27:01 – https://www.pickfu.com/

27:30 – Exclusive deals for TAAP subscribers

28:01 – A life lesson

29:25 – Podcast conclusion and key takeaways

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

 Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

----------

 CHAPTERS:

 00:00 – Introduction

01:03 – Poll Results

2:03 – Getting them right, right from the start

04:52 – Overview

06:20 – Method 1: The Amazon suggested bids

09:16 – Method 2: The start low and inch up

10:30 – Thoughts on placement modifiers

12:56 – Method 3: The (Account) Average CPC

15:09 – Pseudo RPC Method

16:51 – Method 4: The Converting CPC

18:52 – What does not work?

20:00 – How to make it work?

24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order)

26:17 – Ad Labs / Destination Ad group’s Target CPC

26:38 – How Revenue Per Click helps in 2 bid optimization scenarios

26:54 – On high AcoS keyword

28:25 – Use Target CPC of destination ad group

31:20 – Best approach

32:07 – Sidenote: Bulk Sheet

33:42 – Final thoughts

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

 LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

 If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------
🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness