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Should You Do Brand Defense on Amazon PPC?
#thatamazonadspodcast #amazonppc #amazonads
Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection.
----------
Get your FREE Amazon PPC bid optimizer:
Join your FREE Discord community of Amazon PPC managers
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit
----------
CHAPTERS
==========
00:00 – Teaser
00:22 – Title Card
00:27 – Introduction
02:20 – What is Brand Defense and how it works?
03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense
05:36 – Investment Levels
07:14 – Fixing the Segmentation Issue
09:05 – Placements Settings matters
12:37 – Testing sales incrementality
19:14 – Who needs Brand Defense More?
21:17 – How about small brands?
23:45 – Average conversion of different stages of the funnel
27:39 – Why you should go after competitor keywords?
29:19 – Recommendations
35:55 – Finale
==========
Should You Do Brand Defense on Amazon PPC? | Pros, Cons, and Best Practices
This week, Andrew and Stephen tackle one of the most debated Amazon PPC strategies—Brand Defense. Should you invest in defending your own brand keywords, or is it a waste of ad spend? They dive into the pros and cons of brand defense, share their thoughts on ad conquesting, and reveal best practices to ensure your brand is well-protected or perhaps your brand don't need that much protection.
Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand.
👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice and strategies from Andrew Bailiff and Stephen Noch!
==========
🔗Connect with Stephen & Andrew:
Stephen
Andrew
🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!
View all episodes
By Stephen Noch and Andrew Bailiff
5
2828 ratings
#thatamazonadspodcast #amazonppc #amazonads
Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection.
----------
Get your FREE Amazon PPC bid optimizer:
Join your FREE Discord community of Amazon PPC managers
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit
----------
CHAPTERS
==========
00:00 – Teaser
00:22 – Title Card
00:27 – Introduction
02:20 – What is Brand Defense and how it works?
03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense
05:36 – Investment Levels
07:14 – Fixing the Segmentation Issue
09:05 – Placements Settings matters
12:37 – Testing sales incrementality
19:14 – Who needs Brand Defense More?
21:17 – How about small brands?
23:45 – Average conversion of different stages of the funnel
27:39 – Why you should go after competitor keywords?
29:19 – Recommendations
35:55 – Finale
==========
Should You Do Brand Defense on Amazon PPC? | Pros, Cons, and Best Practices
This week, Andrew and Stephen tackle one of the most debated Amazon PPC strategies—Brand Defense. Should you invest in defending your own brand keywords, or is it a waste of ad spend? They dive into the pros and cons of brand defense, share their thoughts on ad conquesting, and reveal best practices to ensure your brand is well-protected or perhaps your brand don't need that much protection.
Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand.
👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice and strategies from Andrew Bailiff and Stephen Noch!
==========
🔗Connect with Stephen & Andrew:
Stephen
Andrew
🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!
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