That Amazon Ads Podcast

By Stephen Noch and Andrew BailiffBusiness Marketing

That Amazon Ads Podcast episodes

November 08, 2024 How To Structure Your Amazon PPC Campaigns - Sponsored Products Edition
#thatamazonadspodcast #amazonppc #amazonads

In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success.

They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram.

Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon advertising or looking to refine your existing campaigns, this video provides clear guidance and practical examples.
👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice from Andrew and Stephen!
10 min
October 29, 2024 Should You Target "Gift" Keywords on Amazon PPC
#thatamazonadspodcast #amazonppc #amazonads
Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon.
Get your FREE Amazon PPC bid optimizer
Join your FREE Discord community of Amazon PPC managers
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit
CHAPTERS:
==========
00:00 – Introduction
01:02 – The answer
02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports
04:48 – Stephen's experience
07:18 – Case studies
10:54 – Generic keywords dominance
14:16 – Isolating the campaign
15:57 – To gift or not to gift
16:20 – Final thoughts
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Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword Strategy
In this week’s episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts.
Whether you’re looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords.
👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC insights from Andrew and Stephen!
==========
🔗Connect with Stephen & Andrew:
Stephen
Andrew
🎙️Follow That Amazon Ads Podcast:
LinkedIn
SpotifyYouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!
19 min
October 22, 2024 The Best Data Available on Amazon: Search Query Performance
#thatamazonadspodcast #amazonads #amazonppc
What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy.
The Best Data Available on Amazon: Search Query Performance
In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers.
They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns.
Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy.
From understanding who has access to the report to its best applications, this video leaves no stone unturned.
👍 Like, subscribe, and hit the bell icon to stay updated on the latest Amazon PPC tips and tools!
45 min
October 15, 2024 Should You Segment Campaigns by Match Type in Amazon PPC?
Episode 72
#thatamazonadspodcast #amazonppc #amazonads

Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type.

Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance.

Learn about search term isolation and how to
implement it effectively.

Don't miss this insightful episode on Amazon
advertising best practices.
42 min
October 15, 2024 How to Launch Your Product on Amazon: A Complete Guide
Episode 71
48 min
October 01, 2024 How To Grow an Amazon Brand to $1Million in 1 Year (Part 6: The Best Sponsored Brands Strategy for Amazon PPC
#thatamazonadspodcast #amazonppc #amazonads
Episode 70 - The Best Sponsored Brands Strategy for Amazon PPC
Discover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands.
Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns.

#amazonadvertising #sponsoredbrands #amazonppctutorial #adlabs #thatamazonadspodcast #thatamazonadsmasterclass #amazonppcstrategy
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⁠Get your FREE Amazon PPC bid optimizer⁠
⁠Join your FREE Discord community of Amazon PPC managers⁠

⁠Sign up for That Amazon Ads Masterclass⁠
⁠Get your FREE Amazon PPC Audit⁠
----------

CHAPTERS:
==========
==========

📨Connect with Ştefan Dulcă:
Ştefan Dulcă on LinkedIn

🔗Connect with Stephen & Andrew:

⁠Stephen Noch on LinkedIn⁠
⁠Andrew Bailiff on LinkedIn⁠

🎙️Follow That Amazon Ads Podcast:
⁠LinkedIn⁠
⁠Spotify⁠
⁠YouTube⁠

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place
37 min
September 24, 2024 How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)
Episode #69
How To Grow an Amazon Brand to $1 Million
in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)
#thatamazonadspodcast #amazonppc #amazonads
Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they teach you the art of keyword harvesting and building highly efficient single-keyword campaigns.

Discover how to conduct effective keyword
research and optimize your campaign structure for maximum sales.

Learn from experts and unlock the potential of
your Amazon brand. Watch now!
==========
🔗Connect with Stephen & Andrew:
Stephen
Andrew

🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube

👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps
us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!
37 min
September 17, 2024 Amazon PPC Debate: Harvested Keyword Negation
#thatamazonadspodcast #amazonppc #amazonads
Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation.
Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns.
Discover the pros, cons, and best practices for optimizing your ads.
Don't miss this heated debate!
#amazonadvertising #keywordnegation #keywordharvesting #amazonppcstrategy #amazonppcbestpractices #amazonppctips #amazonppcmanagement #amazonppcoptimization #harvestedkeywordnegationdebate #amazonppcexpertopinions #amazonppccase #adlabs
#thatamazonadsmasterclass
----------
Get your FREE Amazon PPC bid optimizer

Join your FREE Discord community of Amazon PPC managers

Sign up for That Amazon Ads Masterclass

Get your FREE Amazon PPC Audit
----------

CHAPTERS:
==========
00:00 – Title Card
00:06 – Introduction
00:59 – Introducing Carly & Mina
02:57 – The affirmative and the negative side
03:24 – First Round
12:53 – Second Round
37:07 – Screenshots
46:44 – Closing Statements
==========

▶️ Connect with Carly:
LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/
Carly's Website: https://www.ppcfarm.com/
Email:
[email protected]

📨Connect with Mina:

Mina Elias on Youtube:
http://www.youtube.com/@theminaelias
Trivium Group
Mina Elias on LinkedIn https://www.linkedin.com/in/theminaelias/

🔗Connect with Stephen & Andrew:

Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn

🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same
place!
51 min
September 10, 2024 How to Grow an Amazon Brand to $1 Million in 1 Year (Part 4: The Main Image)
57 min
September 03, 2024 Product Targeting and Product Page Placements for Amazon PPC with Mike Danford
#thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc

----------
Get your FREE Amazon PPC bid optimizer: https://adlabs.app/

Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9
----------

Episode 66 of That Amazon Ads Podcast is back with another episode on Amazon PPC optimization.

Join Stephen, Andrew, and Mike as they dive into the intricacies of product targeting and product placements.

Learn the truth about how keywords get triggered by product targeting campaigns and if it would compete with the actual keyword campaigns. Gain insights on how to leverage it to maximize your Amazon advertising performance.

Discover the best practices for branded and non-branded product targeting and how to use negation to refine your search terms.

Don't miss this essential episode on Amazon PPC strategy!

----------
🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch
Andrew: https://www.linkedin.com/in/andrewbailiff

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!
----------
#amazonadvertising #keywordtargeting #producttargeting #productplacements #amazon #searchengineresultspage #ecommerce #advertising #amazonppctutorial #adlabs #thatamazonadsmasterclass #keywordisolation #negation #serp #campaignlevel #adgrouplevel #sales #searchplacements
51 min