That Amazon Ads Podcast

Episode 55

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

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CHAPTERS: 

00:00 – Introduction

01:07 – What is PickFu

3:02 – Journey and milestones

04:59 – Refining audiences

05:36 – Case Study 1: Tanking Sales

08:28 – Case Study 2: Pricing Point

10:17 – What makes a good split test?

13:38 – Split Testing Sponsored Brands Ads Creatives

16:12 – Beyond just Amazon and main images

18:13 – Quick turnaround time

18:40 – Quality consumer panels and system

19:53 – Survey panels: Profitable or not?

20:14 – Audience applications

21:57 – Determining the weakest points of conversion

26:44 – The best way to connect with Justin

27:01 – https://www.pickfu.com/

27:30 – Exclusive deals for TAAP subscribers

28:01 – A life lesson

29:25 – Podcast conclusion and key takeaways

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

 Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

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 CHAPTERS:

 00:00 – Introduction

01:03 – Poll Results

2:03 – Getting them right, right from the start

04:52 – Overview

06:20 – Method 1: The Amazon suggested bids

09:16 – Method 2: The start low and inch up

10:30 – Thoughts on placement modifiers

12:56 – Method 3: The (Account) Average CPC

15:09 – Pseudo RPC Method

16:51 – Method 4: The Converting CPC

18:52 – What does not work?

20:00 – How to make it work?

24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order)

26:17 – Ad Labs / Destination Ad group’s Target CPC

26:38 – How Revenue Per Click helps in 2 bid optimization scenarios

26:54 – On high AcoS keyword

28:25 – Use Target CPC of destination ad group

31:20 – Best approach

32:07 – Sidenote: Bulk Sheet

33:42 – Final thoughts

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

 LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

 If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------
🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----

On today’s milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won’t want to miss this one. 

He shares how deploying an “Omni-Channel” media strategy off-Amazon helped his brand rapidly scale ON Amazon. We talk about:

1️⃣ Why you shouldn’t “Put all your eggs in one basket” on Amazon

2️⃣ The ROI of deploying to other advertising platforms

3️⃣ Tools for solving the attribution dilemma in the omni-channel landscape

4️⃣ The blue ocean opportunity still on Amazon

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

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CHAPTERS:

00:00 Introduction

02:53 Why Target ACOS Matters

04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale

16:59 The Nuances in Vendor Central

21:17 What to Consider with Target ACOS

23:31 The Strategy Behind Breakeven Advertising on Amazon

24:52 Diving Deeper into Advertising Strategies and Tactics

25:23 Understanding and Setting Target ACoS

27:37 Tactical Insights on Brand Defense and Keyword Targeting

30:55 Strategic Considerations for Ranking Keywords and Investment Levels

46:24 Final Thoughts on Target ACoS and Strategic Advertising

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

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00:00 Introduction

02:21 Optimizing Bids: How Often Should You Do It?

03:17 The Nuances of Bid Optimization

12:20 Understanding Optimization Frequency and Its Impact

16:55 The Importance of Timing and Time Frames in Bid Optimization

21:38 Special Considerations for New Campaigns and High AOV Products

32:54 The Philosophy of Doing Nothing: When Not to Optimize

38:00 Closing Thoughts

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

----

Today, we’re diving into the world of Vendor Central with former Vendor Manager and true expert, Josh Cowan.

We’ll be discussing many of the challenges facing Amazon Vendors and provide some thoughts on when it might be time to make the switch from Vendor to Seller.

▶️ Connect with Josh:

LinkedIn: https://www.linkedin.com/in/joshuatcowan/ 

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness