That Amazon Ads Podcast

That Amazon Ads Podcast

By Stephen Noch and Andrew BailiffBusinessMarketing
Download on the App Store

That Amazon Ads Podcast episodes

  • How to Pick the Right Data Range When Optimizing Amazon PPC Campaigns

    Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 


    Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 


    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 


    --------


    In this episode, we talk about how to choose a date range when optimizing your Amazon PPC campaigns. When you’re optimizing bids, the date range you use or the data you select, is incredibly important. 

    If you get this one thing wrong, it can drastically throw off your performance. In this over-the-shoulder style episode, we show you real scenarios and how to analyze your account to pick the perfect date range every time.

    Key Topics:

    • Why date range selection is massively important in Amazon PPC

    • How to critically think through what date range to select

    • Real-life scenario analyzing an accounts trends to choose the perfect date range


    • 🔗Connect with Stephen & Andrew on LinkedIn:

      Stephen: https://www.linkedin.com/in/stephen-noch/ 

      Andrew: https://www.linkedin.com/in/andrewbailiff/ 


      🎙️Follow That Amazon Ads Podcast: 

      LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

      YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 


      👋Closing Remarks:

      If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

      Stay tuned for the next episode, next week, same place!

      #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

      35 min
    • Why RPC (Revenue-Per-Click) is King in Amazon PPC

      THE MASTERCLASS IS LIVE: ⁠https://thatamazonadsmasterclass.com/⁠


      Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 


      Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

      —--------

      In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works best for Amazon PPC and how it can help you hit your target ACOS every time.

      Key Topics:

      • Why your ACOS goes up when you decrease your bids

      • How to solve the “Low Data Problem” on low click keywords and clean up wasted spend

      • When and When Not to use Revenue Per Click


      • 🔗Connect with Stephen & Andrew on LinkedIn:

        Stephen: https://www.linkedin.com/in/stephen-noch/ 

        Andrew: https://www.linkedin.com/in/andrewbailiff/ 


        🎙️Follow That Amazon Ads Podcast: 

        LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

        YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 


        👋Closing Remarks:

        If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

        Stay tuned for the next episode, next week, same place!

        #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

        59 min
      • How to Calculate Bid Ceilings to Prevent Wasted Spend in Amazon PPC

        Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

        Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

        —--------

        In this episode, Stephen and Andrew break down the concept of using bid ceilings when calculating your Amazon PPC bids. In this over-the-shoulder style video, you’ll see exactly how to calculator your bid ceilings using formulas in your Amazon PPC bulksheets.

        Key Topics:

        • Why you should use bid ceilings in Amazon PPC

        • The consequences of not using bid ceilings

        • Over the shoulder examples of how to calculate bid ceilings in your bulk sheets

        • 🔗Connect with Stephen & Andrew on LinkedIn:

          Stephen: https://www.linkedin.com/in/stephen-noch/ 

          Andrew: https://www.linkedin.com/in/andrewbailiff/ 


          🎙️Follow That Amazon Ads Podcast: 

          LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

          YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 


          👋Closing Remarks:

          If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

          Stay tuned for the next episode, next week, same place!

          #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

          55 min
        • 7 Reasons Why Bid Automation Doesn’t Work in Amazon PPC

          Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

          Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

          —--------

          In this episode, Stephen and Andrew share the cold hard truth about bid automation tools in Amazon PPC. This no B.S. episode might change your perspective on using AI and completely automated softwares to manage your bids…

          Key Topics:

          • A deep-dive on the 7 reasons bid automation won’t work for Amazon PPC

          • Our personal stories from the trenches testing automations

          • How we have overcome these obstacles and created a semi-automatic solution that is the perfect blend of manual and automated


          • 🔗Connect with Stephen & Andrew on LinkedIn:

            Stephen: https://www.linkedin.com/in/stephen-noch/ 

            Andrew: https://www.linkedin.com/in/andrewbailiff/ 


            🎙️Follow That Amazon Ads Podcast: 

            LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

            Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

            YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 


            👋Closing Remarks:

            If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

            Stay tuned for the next episode, next week, same place!

            #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

            1 hr 16 min
          • How the Elite Amazon Ads Specialists Plan Their Strategies for 2024 with Adam Mellott

            Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

            Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

            ----

            Tune into this week’s episode to hear from Adam Mellott, Head of Service Delivery at Better AMS, an Amazon Advertising Agency. Adam shares his wit and wisdom learned from 7 years working in e-Commerce to help you better serve your clients through effective communication, goal setting, and producing results for clients. 


            📨Connect with Adam:

            Better AMS: https://betterams.com/ 

            LinkedIn: https://www.linkedin.com/in/adammellott/ 


            🔗Connect with Stephen & Andrew on LinkedIn:

            Stephen: https://www.linkedin.com/in/stephen-noch/ 

            Andrew: https://www.linkedin.com/in/andrewbailiff/ 


            🎙️Follow That Amazon Ads Podcast: 

            LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

            YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

            👋Closing Remarks:

            If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

            Stay tuned for the next episode, next week, same place!

            #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

            38 min
          • What It Takes to Scale to 7-Figures on Amazon with Mina Elias

            Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

            Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

            ----

            Tune into this week’s episode to hear from Mina Elias of Trivium Group. Mine shares EXACTLY what it took to grow MMA Nutrition to over 7-figures on Amazon. Hear grit and wisdom from the trenches of Amazon to fasttrack your success. 


            📨Connect with Mina:

            Trivium Group: https://triviumco.com/ 

            LinkedIn: https://www.linkedin.com/in/theminaelias/ 


            🔗Connect with Stephen & Andrew on LinkedIn:

            Stephen: https://www.linkedin.com/in/stephen-noch/ 

            Andrew: https://www.linkedin.com/in/andrewbailiff/ 


            🎙️Follow That Amazon Ads Podcast: 

            LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

            YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

            👋Closing Remarks:

            If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

            Stay tuned for the next episode, next week, same place!

            #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

            52 min
          • Amazon PPC Debate: Is TACOS the King of PPC Metrics? Debate with Joe Shelerud and Phillip D’Orazio

            In this special PPC debate episode, we’ve got TACOS on the menu. Joe Shelerud of AdAdvance and Philip D’Orazio state their case on why you SHOULD or SHOULDN’T use TACOS as your guiding metric on Amazon 🤔

            Find out on this week’s episode of That Amazon Ads Podcast!


            📨Connect with Joe:

            AdAdvance: https://www.adadvance.com/  

            LinkedIn: https://www.linkedin.com/in/joeshelerud/ 


            📨Connect with Phillip:

            PDMG: https://palmettodigitalmarketinggroup.com/ 

            LinkedIn: https://www.linkedin.com/in/phillipdorazio/ 

            🔗Connect with Stephen & Andrew on LinkedIn:

            Stephen: https://www.linkedin.com/in/stephen-noch/ 

            Andrew: https://www.linkedin.com/in/andrewbailiff/ 

            🎙️Follow That Amazon Ads Podcast: 

            LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

            YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  


            👋Closing Remarks:

            If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

            Stay tuned for the next episode, next week, same place!

            #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

            56 min
          • The Largest Database for Amazon Sellers That We’ve Ever Seen with Nathan Rigby, CEO of Analytic Index

            Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

            You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

            —-------

            In this special guest episode, we hang out with Nathan Rigby from Analytic Index to talk about how you can leverage the largest Amazon database that’s not Amazon, Analytic Index. Nathan shares what he thinks will shape the future of retail media in the coming years. You won’t want to miss this one!

            Connect with Nathan:

            LinkedIn: https://www.linkedin.com/in/nathan-rigby-ba6aa82/

            Get FREE Resources from Analytic Index: https://analyticindex.com/ 


            🔗Connect with Stephen & Andrew on LinkedIn:

            Stephen: https://www.linkedin.com/in/stephen-noch/ 

            Andrew: https://www.linkedin.com/in/andrewbailiff/ 


            🎙️Follow That Amazon Ads Podcast: 

            LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

            YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 


            👋Closing Remarks:

            If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

            Stay tuned for the next episode, next week, same place!

            #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

            43 min
          • AI Taking Over Amazon? Selling on Amazon Will Never Be the Same

            Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

            You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 


            —--------

            In this episode, Stephen and Andrew discuss the coming revolution of AI on Amazon and across industries. Prepare yourself for the coming wave of technological acceleration. THIS IS NOT A DRILL!

            Key Topics:

            • How to leverage AI to give yourself an edge

            • How AI is taking over Amazon

            • Tips for preparing yourself for what’s to come


            • 🔗Connect with Stephen & Andrew on LinkedIn:

              Stephen: https://www.linkedin.com/in/stephen-noch/ 

              Andrew: https://www.linkedin.com/in/andrewbailiff/ 


              🎙️Follow That Amazon Ads Podcast: 

              LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

              YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 


              👋Closing Remarks:

              If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

              Stay tuned for the next episode, next week, same place!

              #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

              1 hr 9 min
            • The Evolution of Amazon PPC & Digital Marketing with Abe Chomali

              Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

              Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

              ----

              In this featured guest episode, we've got Abe Chomali from XP Strategy joining us to talk about Amazon and the trajectory of digital marketing. Hear Abe’s story about how he got sued, and how he was the only advertiser ever who had a credit line with Google. 


              📨Connect with Abe Chomali:

              XP Strategy: https://www.xpstrategy.com/free-account-audit/ 

              LinkedIn: https://www.linkedin.com/in/abechomali/ 


              🔗Connect with Stephen & Andrew on LinkedIn:

              Stephen: https://www.linkedin.com/in/stephen-noch/ 

              Andrew: https://www.linkedin.com/in/andrewbailiff/ 


              🎙️Follow That Amazon Ads Podcast: 

              LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

              YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 


              👋Closing Remarks:

              If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

              Stay tuned for the next episode, next week, same place!

              #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

              48 min

            About That Amazon Ads Podcast

            From the publisher's feed

            There are "best practices" and there are practices that get best results.

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