That Amazon Ads Podcast

By Stephen Noch and Andrew BailiffBusiness Marketing

That Amazon Ads Podcast episodes

November 14, 2023Advanced Tactics & Strategies to Capture Low-Hanging Sales in Amazon PPC
Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/

You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb

We plan to have some exclusive perks for those in the Discord, such as:
- Live Q&A sessions
- Free toolkits
- Cash giveaways
- Exclusive premium content
- Special guest appearances
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In this episode, Stephen and Andrew share their own tactics and strategies on capturing “low-hanging fruit” in Amazon PPC. They share simple tweaks and changes that ensure you are maximizing every sale possible for your Amazon business.
Key Topics:
The biggest mistakes people make with “catch-all” campaigns

How to think through making an impact in your account

Using the Budgets tab to capture more sales

One non-PPC hack that can dramatically increase your traffic

🔗Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
56 min
November 08, 2023 Amazon Streaming TV and OTT Strategies for Growing Amazon Brands with Will Haire
JOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG
We plan to have some exclusive perks for those in the Discord, such as:
- Live Q&A sessions
- Free toolkits
- Cash giveaways
- Exclusive premium content
- Special guest appearances
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In this featured guest episode, we've got Will Haire from BellVix joining us to talk about Amazon Streaming TV and OTT.
Will brings his fresh insights and perspectives on STV and OTT, sharing practical tips and strategies for setting your account up for success with these upper-funnel tactics.
We discuss who should and shouldn’t be using STV and OTT, and Will shares one tips that brands looking to get started with these platforms will definitely want to leverage! Think…free HIGH QUALITY lifestyle video content…👀

📨Connect with Will Haire:
BellaVix: https://www.bellavix.com/
LinkedIn: https://www.linkedin.com/in/willhaire/

🔗Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
45 min
October 31, 2023 How to Use Dayparting in Amazon PPC: Calculate Bid Adjustments, Schedule, & Improve Performance
Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb
We plan to have some exclusive perks for those in the Discord, such as:
- Live Q&A sessions
- Free toolkits
- Cash giveaways
- Exclusive premium content
- Special guest appearances
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In this episode, Stephen and Andrew introduce to topic of dayparting as Amazon has rolled out its new scheduled rule bidding, where you can optimize your bids throughout the day and week right inside the Amazon Ads UI.
No third-party tool necessary.
Key Topics:
- Learn how to pull and analyze your hourly campaign data
- Advanced excel tips and tricks to speed up your workflow and help you slice data
- How to calculate your bid adjustments when using dayparting
- The one fatal flaw to avoid when using dayparting
- Dayparting vs: Weekparting
🔗Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w/
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
1 hr 5 min
October 24, 2023Amazon Sponsored Product Reports (Part 4): Mastering Your Amazon PPC Data Using the Campaign Performance Report
Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb
We plan to have some exclusive perks for those in the Discord, such as:
- Live Q&A sessions
- Free toolkits
- Cash giveaways
- Exclusive premium content
- Special guest appearances
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In this episode, Stephen and Andrew wrap up the series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how to get the most out of your data.

Key Topics:
Deep dive on the data availability and capabilities

The top use cases for Campaign reports

Excel tips for extracting valuable insights

🔗Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
36 min
October 18, 2023 Amazon Sponsored Product Reports (Part 3): Maximizing the Potential in Advertised Product Reports
Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb
We plan to have some exclusive perks for those in the Discord, such as:
- Live Q&A sessions
- Free toolkits
- Cash giveaways
- Exclusive premium content
- Special guest appearances
____________________________
In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how get the most out of your data.
Key Topics:
- Deep dive on the data availability and capabilities
- The top use cases for Advertised Product reports
- Excel tips for extracting valuable insights
🔗Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
27 min
October 12, 2023 How to Set Yourself Up for Success Getting Started on Amazon DSP with Sam Lee
JOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG
We plan to have some exclusive perks for those in the Discord, such as:
- Live Q&A sessions
- Free toolkits
- Cash giveaways
- Exclusive premium content
- Special guest appearances
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In this featured guest episode, we've got Sam Lee from DLVRD Media on to talk about how you can set yourself up for success when getting started on Amazon DSP.
We cover the common misconceptions advertisers have about DSP, how to best utilize the DSP in your full-funnel Amazon strategy, and much more.
Find out on this week’s episode of That Amazon Ads Podcast!

📨Connect with Sam:
DLVRD Media: https://www.dlvrdmedia.com/
LinkedIn: https://www.linkedin.com/in/samleenkedin/

🔗 Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
39 min
October 07, 20237 Excel Tips & Tricks for FASTER Amazon PPC Reporting & Analysis
In this episode, Stephen and Andrew share 7 Excel tips and tricks for faster Amazon PPC reporting and analysis.
These 7 tips are just the tip of the iceberg, but they’re the tried and true, the most frequently used Excel tools that we use every day.
Listen in to see how you can utilize these 7 tips to improve your data reporting and analysis skill set.

Key Topics:
How to aggregate data use Pivot tables & many use cases

The one excel function that saved us thousands of hours

Using excel functions to name your campaigns and ad groups

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode ;)
55 min
October 03, 2023Sponsored Product Reports (Part 2): Search Term Impression Share
In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and accelerate your Amazon ads.
They tackle all the nuances, capabilities, and different ways you can use the report, showing you quick ways to extract the value and use it in your day-to-day management of accounts.

Key Topics:
Breaking down all the insights Search Term Impression Share reports can bring

The top use cases for Search Term Impression Share reports

How to calculate total possible impressions for a search term

How to use data from Search Term Impression Share in your advertising optimizations

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
33 min
September 26, 2023Sponsored Product Reports (Part 1): How to Use Search Term Reports
In this episode, Stephen and Andrew kick off a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential.
They break down all the different capabilities, share ideas for different ways to use the report, where to download it, and then share a variety of ways they use it in their day-to-day management of accounts.

Key Topics:
The top use cases for search term reports that no one is doing

How to get super granular with your reporting using search term reports

Using Search Term Reports to aggregate and segment data to see the exactly what you want

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
39 min
September 18, 2023 Amazon PPC Debate: CTR vs CVR with Steven Pope from My Amazon Guy
In this special bout, we get Steven vs: Stephen, Pope vs: Noch, CTR vs: CVR, the Ultimate Showdown of the Amazon ages!
Right from the sound of the first bell, these two get after it. Throwing curveballs and bringing the heat straight from the jump, Pope defends the focus on CTR in 2023, while Noch bobs, weaves and tries to avoid Pope’s powerful left hook.
Noch recovered and fired back late in the rounds, for a historic Amazon PPC debate finish.
Will this one make it to the final bell for a decision? Or does someone land the K.O. blow?
Find out on this week’s episode of That Amazon Ads Podcast!

📨Connect with Steven Popes:
MyAmazonGuy: https://www.myamazonguy.com/tips
LinkedIn (Top e-Commerce Voice): https://www.linkedin.com/in/steven-pope/

🔗Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
56 min