That Amazon Ads Podcast

By Stephen Noch and Andrew BailiffBusiness Marketing

That Amazon Ads Podcast episodes

June 27, 2023When to Increase Bids on Amazon PPC (How to Optimize Bids - Part 4)
In Part 3 of our “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on keywords with the highest revenue growth potential.

Key Topics:
Criteria for increasing bids

Calculating how much (and how frequently) to increase your bids

Applying ceilings to your bid caps

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode where we break down the next layer of our bidding system and teach you how to calculate bid ceilings, and what to do with your top performing keywords.
#amazonppc #amazonads #amazonadvertising #AMS #FBA
49 min
June 20, 2023 How to Optimize Non-Converting Keywords, High Spend and No Sales (How to Optimize Bids - Part 3)
In Part 2 of the “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on non-converting keywords to hit your Amazon PPC target ACOS.
Key Topics:
- How to classify targets as “High Spend” without using arbitrary numbers
- Understanding Cost-per-Acquisition and how it plays into your ACOS
- The formula for calculating bids on high spend, non-converting keywords
Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w
Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode where we break down the next layer of our bidding system, teach you how to calculate bid ceilings, and what to do with your top performing keywords to drive more ad sales.
#amazonppc #amazonads #amazonadvertising #AMS #FBA
52 min
June 13, 2023Achieve Your ACOS Goals on Amazon PPC with this Bidding Formula (How to Optimize Bids - Part 2)
In Part 1 of our “How to Optimize Bids” series, Stephen and Andrew reflect on their quick trip to NYC and the Amazon Ads offices.
They dig into yet another LinkedIn poll…Yay! Then, they share their technique for optimizing bids that have a high ACOS.

Key Topics:
Review of the 4 main bidding criteria

How to calculate bids to hit your target ACOS

Using the RPC formula, the do’s and don’ts

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we break down the next layer of our bidding system and share how we handle high click, non-converting targets.
44 min
June 06, 2023The 4 Criteria for Making Bid Changes in Amazon PPC (How to Optimize Bids - Part 1)
In this episode of That Amazon Ads Podcast, Stephen and Andrew start by digging into a LinkedIn poll that got them fired up. Oooo!
Then, if you’ve ever wondered if there are any special, secret formulas people use to make bid changes to their Amazon ads – there are. And we’re giving them all away in this episode.

(Also, Stephen wants to apologize for his poor audio quality on this episode -- he says it won't happen again)

Key Topics:
Keyword Selection vs: Bidding; Which is more important?

How we select data for bid optimizations

The 4 criteria for making bid changes
Connect with Stephen & Andrew:
Stephen's LinkedIn: https://www.linkedin.com/in/stephen-noch/
Andrew's LinkedIn: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we break down the first layer of our bidding system and share how we use the RPC method to hit our target ACOS every time.
#amazonads #amazonadvertising #amazonppc #AMS #FBA
52 min
May 30, 2023 The Top 5 Principles to Succeed in Amazon Advertising
In the premier episode of That Amazon Ads Podcast, Stephen and Andrew share their 5 core principles for success in Amazon ads. They share the backstory of how they met and the purpose behind the creation of the podcast. If you're looking to improve your Amazon advertising game, this episode is packed with valuable insights to help you achieve your goals, hit your targets, and crush KPIs.
Key Topics:
> The importance of continuous learning in Amazon ads
> How effective bidding strategies can save your account
> The power of breaking things to discover what works
> How mathematics play a pivotal role in analyzing and optimizing Amazon ad campaigns
> Why you should question everything you hear about Amazon ads
Connect with Stephen & Andrew:
Stephen's LinkedIn: https://www.linkedin.com/in/stephen-noch/
Andrew's LinkedIn: https://www.linkedin.com/in/andrewbailiff/
Follow That Amazon Ads Podcast: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w
Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we teach you our 5-part bidding system that helps us scale accounts and hit ACOS targets with ease.
43 min