That Amazon Ads Podcast

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

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Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group. 

Explore the benefits, challenges, and strategic approaches to utilizing TikTok for brand growth. From privacy concerns to the vibrant user engagement on the platform, you’ll gain valuable insights into navigating TikTok's ad ecosystem and how to make TikTok ads work for your brand.

CHAPTERS:

0:00 - Introduction 

2:10 - Demystifying TikTok Ads and User Engagement 

5:45 - TikTok's Privacy Concerns and Market Dynamics 

8:30 - Eric Martindale's Journey from Marine Corps to E-Commerce 

12:55 - Transitioning to TikTok and Understanding TikTok Shop 

16:20 - Strategic Approaches to TikTok Creative Content 

19:00 - Insights on Driving Sales through TikTok Ads 

22:30 - Eric Martindale's Thoughts on Future Marketing Trends 

25:45 - Exploring Omni-Channel Marketing Strategies 

28:10 - Closing Remarks and Eric’s Contact Information

▶️ Connect with Eric:

LinkedIn: https://www.linkedin.com/in/eric-martindale-amazonagency/ 

Elite Commerce Group: https://www.elitecommercegroup.com/ 

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer!

Join our FREE Discord community of Amazon PPC managers.

Sign up for That Amazon Ads Masterclass! 

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We’ve covered this topic before… and we’re doing it again.

And we're doing it BETTER.

We’ve refined our formulas (formulae?) and built out the strategy for Sponsored Brand placements so that YOU can take your ads to the next level.

Get the Campaign Placement Calculator here!

CHAPTERS:

00:00 - Introduction

03:01 - Sponsored Products Campaign Placement Calculator

05:58 - Grouping Campaigns Together for Better Data

07:20 - Always Have One Sponsored Products Placement at 0%

10:39 - Difference and Caveats for Sponsored Brands Placements

16:58 - How to Calculate Campaign Placement Adjustments for Sponsored Brands

29:10 - The BIG Mistake Others Make with Campaign Placements and Bids

33:20 - Final Thoughts

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

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Today we’re answering the question: “What makes a good video ad?”

With Amazon increasing the opportunity for videos, both on- and off-platform, getting your video right is more important than ever before.

Luke Melrose, creative director and video ad specialist, guides us through the following key points:

1️⃣ Common mistakes with video ads

2️⃣ Matching the video content to the customer’s journey and stage of the funnel

3️⃣ Measuring and improving video ad performance

▶️ Connect with Luke:

LinkedIn: https://www.linkedin.com/in/lukemelrose/

Luke’s YouTube: https://www.youtube.com/channel/UCO-TEIwZ1YdtJq6QpSbjAqQ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

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Tune into this week’s episode to hear from the one and only, Destaney Wishon. Destaney needs little to no introduction as she has been a leading mind in the Amazon space for many years. Destaney is the CEO of btr media, formerly Better AMS, and is a regularly featured speaker at many Amazon events and conferences. Destaney brings a vast amount of knowledge and experience to the podcast and throughout this episode, she shares insights around Upper-Funnel media strategies, and how brands can best utilize awareness tactics to influence customer buying decisions, at any stage.

Key Topics in this Episode:

1️⃣ What do we mean by “Upper Funnel?”

2️⃣ The role upper funnel tactics play in influencing purchase decisions

3️⃣ How advertisers at any stage can tap into awareness tactics

▶️ Connect with Destaney:

btr media: https://www.btrmedia.com/ 

LinkedIn: https://www.linkedin.com/in/destaney-wishon/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access.

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

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In this episode, Stephen & Andrew discuss a brand new development inside the Sponsored Product Search Term Report. Uncover the truth about product targeting. It isn’t what you think! 

Tune in to find out more on this week’s episode of That Amazon Ads Podcast

Key Topics:

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

Get our FREE Amazon PPC bid optimizer!

Join our FREE Discord community of Amazon PPC managers! 

Sign up for That Amazon Ads Masterclass!

—

Back with another epic Amazon PPC debate, this week we’re talking about Single Keyword Campaigns. Should you be limiting your campaigns to 1 keyword in each? 5 in each? Or is it 10? FInd out on this week’s episode! We’re joined once again by the always insightful Elizabeth Greene, Co-Founder of Junglr, and an awesome special guest, Keith Mander, who is the Founder of Yuca, and got connected to us through our Discord community.

These two go head-to-head and discuss this highly controversial topic with a great back-and-forth discussion to help YOU decide what strategy is best for you.

📨Connect with Elizabeth:

Junglr: https://www.junglr.com/   

LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/  

📨Connect with Keith:

Yuca: https://yuca.co/ 

LinkedIn: https://www.linkedin.com/in/keithmander/  

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live!

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community.

Sign up for That Amazon Ads Masterclass.

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In this episode, Stephen & Andrew share the 4 scenarios where increasing bids on High ACOS targets makes sense. And it’s probably not what you’re thinking….

Key Topics:

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

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Tune into this week’s episode to hear Branding and Content Optimization Expert, Emma Schermer Tamir. Emma is the founder of Marketing by Emma, an Amazon Branding & Design agency. In this episode, she shares her expertise on all things branding and marketing, giving away golden insights that you can use to improve your content strategy on Amazon. 

Throughout this conversation with Emma, we discuss:

1️⃣ What makes a great Amazon listings?

2️⃣ The hacks Liquid Death used to take over a competitive market

3️⃣ How to write headlines and copy on Amazon

4️⃣ Where to go to study your ideal customer profile

5️⃣ Big picture branding tactics, and so much more!

📨Connect with Emma:

Marketing by Emma: https://marketingbyemma.com/ 

LinkedIn: https://www.linkedin.com/in/emma-schermer-tamir/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

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In this episode, we discuss the differences and nuance between different cost types in Amazon PPC: CPC, CPM, and vCPM. Stephen and Andrew break down their thoughts on the topic and shed some light on the benefits and limitations of each.

Key Topics:

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

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Tune into this week’s episode to hear from Hannah Whitlock of RedDog PPC. In this episode, we break down how to audit your Amazon account. We leave nothing out, as this discussion spans outside the realm of just PPC and brings the full picture of selling on Amazon into view.

Throughout this conversation, we discuss:

The 4 key areas needed for a complete Amazon account audit

The biggest areas people miss when diagnosing poor performance

And much more…

📨Connect with Hannah:

RedDog PPC: https://www.linkedin.com/company/red-dog-ppc/ 

LinkedIn: https://www.linkedin.com/in/amazonadvertisingspecialist-hannahwhitlock/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness