In this episode, Stephen and Andrew teach you how to calculate your top-of-search bid multipliers so that you can hit your target ACOS across all ad placements, every time.

While most managers stick to standardized top of search increases of 10-20%, we’re going to show you the formulaic way to calculate your placement settings. 

Key Topics:

Here is the calculator we used on the podcast: Campaign Placement Performance Calculator

Create a copy and put it to use!

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast  

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew reveal The 6th Principle You Need to Succeed in Amazon PPC (throwback to Episode 1: The Top 5 Principles)

Though it might surprise you, the 6th principle isn’t tangible or quantifiable… it’s instinctual. 

You have to feel it. That’s why we call it the 6th Sense of PPC managers.

It’s about finding the balance on the wide spectrum of tools and capabilities. Listen in to see how you can utilize this special ability to improve your advertising performance.

Key Topics:

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode where we 

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Welcome to That Amazon Ads Podcast’s very first Amazon PPC DEBATE!

In this highly anticipated episode, we’re discussing the topic of AI vs Manual optimizations, with an expert representing each point of view. 

Saif Elhager of AiHello explains and defends AI automation while Mina Elias of Trivium Group argues for doing things the old school way–through manual bulk files. Join us in this epic conversation about which method produces the best results and will own the future of Amazon PPC.

Connect with Saif:

LinkedIn: https://www.linkedin.com/in/saif-elhager-18b96a202/

AI Hello Website: https://www.aihello.com/

Connect with Mina:

LinkedIn: https://www.linkedin.com/in/theminaelias/

Trivium Group Website: https://triviumco.com/ 

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w 

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode where we’ll be sharing the #1 thing all Amazon PPC’ers must have in order to be successful. See you next time!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew cover Sponsored Brands, what to do, what not to do, and how to get the best performance with this ad type.

This episode is full of practical tips for helping you craft winning Sponsored Brands campaigns, and they cover some pretty interesting, high-level marketing topics that you won’t want to miss.

Key Topics:

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w 

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode where we will be hosting our first ever debate! We’re super excited for this one where we’re having two industry expert guests battle it out on whether or not AI bidding will be the future of Amazon PPC.

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew break down how to effectively use negative keywords to reduce wasted ad spend and improve Amazon PPC performance.

They cover a quick Prime Day performance recap, share their post-Prime Day strategy, then dive right into how they use negative keywords, showing you how to identify negative keyword opportunities and quickly apply them to your campaigns. 

Key Topics:

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w 

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode where we talk about the most effective Sponsored Brands strategies that have helped us generate millions in New-to-Brand sales. See you then!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this episode, Stephen and Andrew break down how to scale your ad campaigns with effective keyword harvesting principles. They share their opinions on hot topics like “Whether you should negative match your keywords in their source ad groups?,” and “When to use manual keyword selection over research campaigns.”

In this episode, Stephen and Andrew are talking about campaign structure, and which one YOU should use to maximize your Amazon Ad sales!

This is a touchy subject for alot of Amazon PPC’ers. 

Stephen & Andrew break down their framework for thinking about campaign structure and share the biggest mistakes most advertisers make when launching their campaigns. 

Key Topics:

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w 

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode where we show you how to effectively scale your ad campaigns and find the most profitable converting targets for your products. 

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

In this special episode, Stephen and Andrew break down the ultimate Prime Day PPC strategy, whether you’re a big brand gearing up for large demand, or a smaller brand just looking to capture a little extra traffic. 

Key Topics:

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w 

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode where we share our thoughts on a hotly contested debate, campaign structure. 

#amazonppc #amazonads #amazonadvertising #AMS #FBA

In Part 3 of our “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on keywords with the highest revenue growth potential.

Key Topics:

Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w 

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode where we break down the next layer of our bidding system and teach you how to calculate bid ceilings, and what to do with your top performing keywords.

#amazonppc #amazonads #amazonadvertising #AMS #FBA

In Part 2 of the “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on non-converting keywords to hit your Amazon PPC target ACOS.