That Amazon Ads Podcast

That Amazon Ads Podcast

By Stephen Noch and Andrew BailiffBusinessMarketing
Download on the App Store

That Amazon Ads Podcast episodes

  • The Best Keyword Research Methods For Amazon PPC

    Episode 65 of That Amazon Ads Podcast

    #thatamazonadspodcast #amazonppc #amazonads

    That Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research.


    Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game.


    Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords that drive sales.


    From Amazon SEO to search term analysis, this episode has it all! Get ready to level up your Amazon PPC strategy with expert tips and tricks.


    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

    Your feedback means the world to us and helps us improve the show.
    If you have any questions or thoughts, feel free to contact us on LinkedIn.
    Stay tuned for the next episode, next week, same place!


    #amazonppctraining #amazon ppc for beginners #thatamazonadspodcast #amazonppc #amazonads #keywordresearchamazon #keywordresearchamazonppc #bestkeywordresearchmethodsforamazonppc #howtofindprofitablekeywordsforamazonppc #amazonppckeywordresearchtools #freeamazonppckeywordresearchtools #amazonppctutorial #amazonppctutorialforbeginners #bestpracticesforamazonppckeywordtargeting #searchqueryperformancereport


    33 min
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 3: The Media)

    Episode 64 of That Amazon Ads Podcast


    Join Stephen Noch & Andrew Bailiff as they continue their journey to growing the brand, InSalted™ to $1 Million in a year!


    This episode dives deep into Amazon PPC optimization, product listing perfection, and conversion rate magic.


    Plus, a surprise guest joins the fun! Don't miss this another epic episode packed with actionable tips.


    ----------


    Get your FREE Amazon PPC bid optimizer:


    Join your Discord community of Amazon PPC managers:

    Sign up for That Amazon Ads Masterclass

    Get your FREE Amazon PPC Audit


    ----------

    CHAPTERS:
    ==========
    00:00 – Title Card
    06:00 – Introduction
    02:58 – Month to Date Performance
    06:41 – Bid Optimization Effects
    09:10 – Campaign Genesis and tagging for performance
    11:59 – What Happens from Here
    15:08 – Phone-a-friend
    16:25 – The message isn't perfectly simple
    33:26 – The need for vid
    42:35 – Stories matter
    49:05 – The wrap
    ==========


    🔗Connect with Stephen & Andrew:

    Stephen Noch on LinkedIn
    Andrew Bailiff on LinkedIn

    🎙️Follow That Amazon Ads Podcast:
    LinkedIn
    Spotify
    YouTube

    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

    Your feedback means the world to us and helps us improve the show.

    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

    Stay tuned for the next episode, next week, same place!



    #thatamazonadspodcast #amazonppcoptimization #amazonppc #amazonadvertising #productlistingoptimization #productdetailpage #conversionrateoptimization #mainimages #infographics #ugcvideos #amazonppccampaign #amazoncampaig restructuring #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #adlabs #amazonppcoptimizationservice #amazonadsforbeginners #sponsoredproducts #sponsoredbrands #sponsoreddisplay

    52 min
  • TRIGGER WARNING: We Vent About The Amazon PPC Industry

    Episode 63 of That Amazon Ads Podcast


    Stephen Noch & Andrew Bailiff expose the truth about the Amazon PPC influencer culture!


    Learn why to be cautious of software promises, the impact on PPC management, and the dangers of agencies focused on growth over profit.


    Don't miss this eye-opening episode!


    ----------

    Get your FREE Amazon PPC bid optimizer:


    Join your Discord community of Amazon PPC managers:

    Sign up for That Amazon Ads Masterclass

    Get your FREE Amazon PPC Audit


    ----------

    CHAPTERS:
    ==========
    00:00 – Disclaimer
    00:14 – Introduction
    03:33 – The content resentment
    08:02 – The whimper with software
    16:11 – The worries with agencies
    27:05 – Parting shot
    ==========


    🔗Connect with Stephen & Andrew:
    Stephen Noch on LinkedIn
    Andrew Bailiff on LinkedIn

    🎙️Follow That Amazon Ads Podcast:
    LinkedIn
    Spotify
    YouTube

    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
    Your feedback means the world to us and helps us improve the show.
    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #thatamazonadspodcast #amazonpodcast #ppc #amazonadsforbeginners #amazonadvertisement #amazonadvertisingcampaign #amazonadsstrategy #stephennoch #andrewbailiff #amazonsoftware #amazonagencies #amazonppcforbeginners #amazonppcoptimization

    31 min
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 2: The Campaign Launch)

    Episode 62 of That Amazon Ads Podcast

    Learn how to scale your Amazon brand from $6k to $100k+ monthly with Stephen Noch & Andrew Bailiff!

    This second episode of the series dives deep into Amazon PPC optimization, campaign restructuring, and ACOS management.

    Master PPC for beginners with actionable tips and strategies.

    ----------
    Get your FREE Amazon PPC bid optimizer: https://adlabs.app/
    Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
    Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9
    ----------
    CHAPTERS:
    ==========00:00 – Prologue00:10 – Introduction02:23 – Restructuring Campaigns07:09 – Campaign Grouping and Strategy07:45 – Campaign naming convention columns explained10:00 – The campaign stack11:22 – PT? PAT?13:22 – Targeting competitor keywords16:07 – Launching the campaigns18:32 – The starting bids22:17 – The keyword selection22:40 – Search Query Performance and Search Term Reports
    ==========🔗Connect with Stephen & Andrew:Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcastYouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!#amazonppcoptimization #amazonppc #amazonppcforbeginners #amazonppclaunch #amazonppccampaign #amazonppccampaigns #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #amazonppcoptimizationbasedon30days #amazonppcoptimizationservice #amazonads #thatamazonadspodcast #stephennoch #andrewbailiff #amazonadvertising #sponsoredproducts #sponsoredbrands

    40 min
  • Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan)

    Episode #61 of @ThatAmazonAdsPodcast


    In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P.


    Confused about Amazon Vendor Central and Seller Central?

    This episode is your golden ticket to understanding the differences.

    Discover how to leverage both models for maximum Amazon advertising success.

    Learn expert strategies for Amazon Advertising, Amazon PPC, Amazon SEO, Amazon product listing optimization, and Amazon brand building.

    Don't miss out on this essential knowledge for dominating the Amazon marketplace.


    ----------

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
    Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ----------

    CHAPTERS:

    00:00 - Prologue
    00:20 - Title Card
    00:26 - Introduction
    01:25 - Key benefits of Vendor and Seller Central
    02:50 - Brand Protection
    04:23 - Switching from 1P to 3P and vice versa
    07:04 - Strategies to get Amazon to cut Purchase Orders
    08:30 - A risky proposition, having both 1P and 3P
    10:05 - Does Amazon punish sellers from leaving 1P
    13:00 - Other Vendor Central perks
    15:05 - Why would anybody do 1P in the first place?
    18:07 - Difference between 'ships from' and 'sold by'
    19:47 - Final piece of advice


    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/
    Andrew: https://www.linkedin.com/in/andrewbailiff/
    🎙️Follow That Amazon Ads Podcast:
    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
    👋Closing Remarks:
    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
    Stay tuned for the next episode, next week, same place!
    #thatamazonadspodcast #amazonads #amazonadvertising #amazonppc #amazonppctips #VendorCentral #sellercentral #amazonfba #AmazonExperts #ecommerce #onlinebusiness #PASAgency #AmazonAdvertisingTips

    23 min
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1: The Audit)

    Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!)

    Episode 60 of That Amazon Ads Podcast

    NEW EPIC SERIES!

    Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales!

    This episode is packed with actionable tips on Amazon PPC (Sponsored Products, Sponsored Brands, Display Ads) for beginners & veterans alike.
    Learn from the experts & take your Amazon Advertising to the next level!

    ----------

    Get your FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

    Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ----------

    CHAPTERS:

    ==========
    00:00 – Prologue
    00:20 – Title Card
    00:25 – Introduction
    02:09 – No shaving till $100K.
    03:30 – What’s in store for you for this adventure
    04:27 – Step 1: The Audit
    06:25 – The Monthly Performance Tracker
    10:14 – A closer look at the ad console
    13:00 – The essential reports
    16:23 – Aggregating placements data using AdLabs vs manual
    26:27 – Separating the branded vs non-branded campaigns
    27:07 – Optimizing placements
    30:18 – Importance of negating ASINs and Product Targeting
    32:00 – Checking and cleaning up for any misattribution
    34:06 – The proper way to setup single-keyword campaigns
    35:33 – Structuring campaigns
    36:00 – Total Performance Tab
    39:58 – We’ve only just begun
    44:00 – Summary
    45:48 – Epilogue
    ==========

    🔗Connect with Stephen & Andrew:

    Stephen: https://www.linkedin.com/in/stephen-noch/
    Andrew: https://www.linkedin.com/in/andrewbailiff/

    🎙️Follow That Amazon Ads Podcast:

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
    Your feedback means the world to us and helps us improve the show.
    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #thatamazonadspodcast #amazonpodcast #sponsoredproducts #sponsoredbrands #sponsoreddisplay #amazonadvertising #amazonadsforbeginners #amazonadvertisements #amazonadvertisingstrategy #amazonadsstrategy #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    48 min
  • How To Rank Better on Amazon with Data Dive CEO - Brandon M. Young

    Episode Number 59 of That Amazon Ads Podcast

    Struggling to rank on Amazon?

    This podcast episode with Data Dive CEO Brandon Young is your secret weapon! Discover how keyword research, performance & conversion rates skyrocket your organic ranking with Data Dive's powerful tools. Learn from the experts Stephen Noch and Andrew Bailiff on what affects your listings and PPC campaign's success!


    Get our FREE Amazon PPC bid optimizer

    Join our FREE Discord community of Amazon PPC managers

    Sign up for That Amazon Ads Masterclass

    Get your FREE Amazon PPC Audit

    Brandon Young on Linkedin

    Brandon Young on Facebook

    Data Dive

    Seller Systems
    ----------
    ----------
    🔗Connect with Stephen & Andrew:
    Stephen: https://www.linkedin.com/in/stephen-noch/
    Andrew: https://www.linkedin.com/in/andrewbai...
    🎙️Follow That Amazon Ads Podcast:
    LinkedIn: https://www.linkedin.com/company/that...
    Spotify: https://podcasters.spotify.com/pod/sh...
    YouTube: https://www.youtube.com/@ThatAmazonAd...
    👋Closing Remarks:
    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
    Stay tuned for the next episode, next week, same place!
    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    31 min
  • Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)

    Is ACOS a Vanity Metric? ACOS vs ACOTS



    Episode 58

    Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric.

    Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns.

    In this episode, we'll cover:

    • Relation between ACOS and ACOTS.
    • How to use Target ACOS to control ACOTS.
    • Practical optimization tips
    • Want to master ACOS and dominate your Amazon Ads? Subscribe for more in-depth strategies and Amazon Ads insights!

      Get our FREE Amazon PPC bid optimizer:

      https://adlabs.app/

      Join our FREE Discord community of Amazon PPC managers:

      https://discord.gg/AYfMkfBPzG

      Sign up for That Amazon Ads Masterclass:

      https://thatamazonadsmasterclass.com/

      Get your FREE Amazon PPC Audit:

      https://forms.gle/vFvMSRAqoHwyadXB9

      ----------

      CHAPTERS:
      00:00 – Prologue

      00:17 – Intro

      01:03 – Part one recap

      03:30 – How about ACOTS? Is it a Vanity Metric?

      04:05 – See you next week

      04:19 – ACOS and ACOTS synergy

      09:00 – Taming ACOTS with ACOS

      15:13 – Key decisions when making optimizations

      20:38 – ACOS and ACOTS at a SKU level

      26:05 – Free Tip

      29:40 – Ensuring accuracy

      33:23 – Final note

      🔗Connect with Stephen & Andrew:
      Stephen: https://www.linkedin.com/in/stephen-noch/

      Andrew: https://www.linkedin.com/in/andrewbailiff/


      🎙️Follow That Amazon Ads Podcast:

      LinkedIn:

      https://www.linkedin.com/company/that-amazon-ads-podcast/


      Spotify:

      https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

      YouTube:

      https://www.youtube.com/@ThatAmazonAdsPodcast

      👋Closing Remarks:
      If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
      Stay tuned for the next episode, next week, same place!
      #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

      35 min
    • Is ACOS a Vanity Metric? (Part 1)

      Is ACOS a Vanity Metric? ACOS vs ACOTS

      Episode 57
      Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
      Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
      Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
      Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

      ----------
      CHAPTERS:
      00:00 – Introduction
      00:19 – Title Card
      00:25 – Understanding the misunderstood metric
      01:38 – Is ACOS a vanity metric?
      03:20 – Case Study
      05:03 – Why ACOS doesn’t look like it correlates to ACOTS?
      07:10 – Why Ad type allocation matters?
      11:00 – Both have Ad Cost hence the correlation
      12:30 – Linear regression analysis
      14:00 – Average benchmark of Ad sales to Total sales
      15:45 – Pearson Correlation Coefficient
      16:30 – Part 1 summary
      18:03 – Final thoughts and what to do
      🔗Connect with Stephen & Andrew:
      Stephen: https://www.linkedin.com/in/stephen-noch/
      Andrew: https://www.linkedin.com/in/andrewbailiff/
      🎙️Follow That Amazon Ads Podcast:
      LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

      Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

      YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
      👋Closing Remarks:
      If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
      Stay tuned for the next episode, next week, same place!
      #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

      21 min
    • How to Audit an Amazon PPC Account

      Episode 56

       

      Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

       

      Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

       

      Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

       

      Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9


      ----------

       

      CHAPTERS:

       

      00:00 – Introduction

      00:45 – Title Card

      01:10 – A rant against a 3rd grader’s homework

      01:21 – How to properly audit an Amazon PPC account in an 11-step framework

      01:50 – Why this matters? Importance and why you should listen to us.

      05:41 – Past year’s stats

      06:21 – Audit process and the close rate

      07:58 – Fun fact

      09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9

      10:10 – AdLabs Campaign Audit Checklist

      10:37 – Rundown of the 11-step framework

      12:50 – Account audit slide deck and how to use it

      17:07 – Slide deck giveaway

      18:20 – Product level efficiency levels or overall ad investment levels

      21:36 – Drop comments below for more in-depth episodes.

      22:06 – Placements

      25:53 – Bid Management

      29:19 – Search Term Reports

      30:16 – Separating Tactic Allocations

      31:45 – Campaign Structure

      35:31 – Targeting Mix

      36:48 – Budget Management

      38:28 – Use of Ad Types

      41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/

      41:49 – Dayparting Opportunities

      43:00 – Listing Optimization

      45:56 – On a final note


       🔗Connect with Stephen & Andrew:

      Stephen: https://www.linkedin.com/in/stephen-noch/

      Andrew: https://www.linkedin.com/in/andrewbailiff/

       

      🎙️Follow

      That Amazon Ads Podcast:

       

      LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/


      Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast


      YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast


      👋Closing Remarks:

      If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review

      on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

       

      Stay tuned for the next episode, next week, same place!

       

      #amazonppc #amazonads #amazonadvertising #AMS

      #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

      49 min

    About That Amazon Ads Podcast

    From the publisher's feed

    There are "best practices" and there are practices that get best results.

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