Episode 57

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CHAPTERS:

00:00 – Introduction

00:19 – Title Card

00:25 – Understanding the misunderstood metric

01:38 – Is ACOS a vanity metric?

03:20 – Case Study

05:03 – Why ACOS doesn’t look like it correlates to ACOTS?

07:10 – Why Ad type allocation matters?

11:00 – Both have Ad Cost hence the correlation

12:30 – Linear regression analysis

14:00 – Average benchmark of Ad sales to Total sales

15:45 – Pearson Correlation Coefficient

16:30 – Part 1 summary

18:03 – Final thoughts and what to do

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Andrew: https://www.linkedin.com/in/andrewbailiff/

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👋Closing Remarks:

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