Episode 56

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CHAPTERS:

00:00 – Introduction

00:45 – Title Card

01:10 – A rant against a 3rd grader’s homework

01:21 – How to properly audit an Amazon PPC account in an 11-step framework

01:50 – Why this matters? Importance and why you should listen to us.

05:41 – Past year’s stats

06:21 – Audit process and the close rate

07:58 – Fun fact

09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9

10:10 – AdLabs Campaign Audit Checklist

10:37 – Rundown of the 11-step framework

12:50 – Account audit slide deck and how to use it

17:07 – Slide deck giveaway

18:20 – Product level efficiency levels or overall ad investment levels

21:36 – Drop comments below for more in-depth episodes.

22:06 – Placements

25:53 – Bid Management

29:19 – Search Term Reports

30:16 – Separating Tactic Allocations

31:45 – Campaign Structure

35:31 – Targeting Mix

36:48 – Budget Management

38:28 – Use of Ad Types

41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/

41:49 – Dayparting Opportunities

43:00 – Listing Optimization

45:56 – On a final note

 🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

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👋Closing Remarks:

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