That Amazon Ads Podcast

Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)


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Is ACOS a Vanity Metric? ACOS vs ACOTS



Episode 58

Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric.

Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns.

In this episode, we'll cover:

  • Relation between ACOS and ACOTS.
  • How to use Target ACOS to control ACOTS.
  • Practical optimization tips
  • Want to master ACOS and dominate your Amazon Ads? Subscribe for more in-depth strategies and Amazon Ads insights!

    Get our FREE Amazon PPC bid optimizer:

    https://adlabs.app/

    Join our FREE Discord community of Amazon PPC managers:

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    Sign up for That Amazon Ads Masterclass:

    https://thatamazonadsmasterclass.com/

    Get your FREE Amazon PPC Audit:

    https://forms.gle/vFvMSRAqoHwyadXB9

    ----------

    CHAPTERS:
    00:00 – Prologue

    00:17 – Intro

    01:03 – Part one recap

    03:30 – How about ACOTS? Is it a Vanity Metric?

    04:05 – See you next week

    04:19 – ACOS and ACOTS synergy

    09:00 – Taming ACOTS with ACOS

    15:13 – Key decisions when making optimizations

    20:38 – ACOS and ACOTS at a SKU level

    26:05 – Free Tip

    29:40 – Ensuring accuracy

    33:23 – Final note

    🔗Connect with Stephen & Andrew:
    Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/


    🎙️Follow That Amazon Ads Podcast:

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    Spotify:

    https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube:

    https://www.youtube.com/@ThatAmazonAdsPodcast

    👋Closing Remarks:
    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
    Stay tuned for the next episode, next week, same place!
    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

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    That Amazon Ads PodcastBy Stephen Noch and Andrew Bailiff

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