That Amazon Ads Podcast

By Stephen Noch and Andrew BailiffBusiness Marketing

That Amazon Ads Podcast episodes

September 12, 2023Data Storytelling and Advanced Reporting on Amazon with Elizabeth Greene
In this episode, we try something a little different by bringing on a guest to share their expertise and knowledge with you.
We had a value-packed conversation with Elizabeth Greene from Junglr, an Amazon agency for 7-figure brands with 8-figure ambitions.
We dive deep into Amazon analytics, you won’t want to miss the gold inside this episode.

Key Topics:
The 3-step reporting process for drawing out actionable insights from your data to steer your Amazon business

Analytics tools you can use to streamline your data-collection with Amazon

The logical frameworks for solving complex problems in your Amazon account

Connect with Elizabeth:
Junglr: https://www.junglr.com/
LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/
Youtube: https://www.youtube.com/@Junglr

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
51 min
September 05, 2023The Only 3 Ways to Grow Sales on Amazon
In this episode, Stephen and Andrew break down one of the most important formulas for growing your Amazon sales, so you don’t want to miss it!
They cover the 3 factors that determine the growth of an Amazon account, giving you the tools and knowledge you need to go back and scale your Amazon brand.

Key Topics:
An overview of the 3 (and only 3) variables that grow your Amazon sales

The tools and frameworks for diagnosing low sales

Deep-dive on the relationships between Traffic, Conversion Rate & Average Sales Price

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
55 min
August 29, 2023How to Calculate Campaign Placement Bidding Adjustment Settings for Amazon PPC: Hit Your Target ACOS
In this episode, Stephen and Andrew teach you how to calculate your top-of-search bid multipliers so that you can hit your target ACOS across all ad placements, every time.
While most managers stick to standardized top of search increases of 10-20%, we’re going to show you the formulaic way to calculate your placement settings.
Key Topics:
Breaking down the Sponsored Product placements on Amazon

The logical frameworks behind increasing bid modifiers

How to calculate your percentage increases for bid modifiers - THE SECRET FORMULA
Here is the calculator we used on the podcast: Campaign Placement Performance Calculator
Create a copy and put it to use!
Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
49 min
August 15, 2023The 6th Sense of Successful Amazon PPC Managers
In this episode, Stephen and Andrew reveal The 6th Principle You Need to Succeed in Amazon PPC (throwback to Episode 1: The Top 5 Principles)
Though it might surprise you, the 6th principle isn’t tangible or quantifiable… it’s instinctual.
You have to feel it. That’s why we call it the 6th Sense of PPC managers.
It’s about finding the balance on the wide spectrum of tools and capabilities. Listen in to see how you can utilize this special ability to improve your advertising performance.

Key Topics:
Pure automation vs. pure manual management

Longer date ranges vs. shorter date ranges

Amazon full control vs. Manager full control

Data aggregation vs. Data segregation

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode where we
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
1 hr 4 min
August 09, 2023 Amazon PPC Debate: AI vs Manual Optimizations
Welcome to That Amazon Ads Podcast’s very first Amazon PPC DEBATE!

In this highly anticipated episode, we’re discussing the topic of AI vs Manual optimizations, with an expert representing each point of view.

Saif Elhager of AiHello explains and defends AI automation while Mina Elias of Trivium Group argues for doing things the old school way–through manual bulk files. Join us in this epic conversation about which method produces the best results and will own the future of Amazon PPC.

Connect with Saif:
LinkedIn: https://www.linkedin.com/in/saif-elhager-18b96a202/
AI Hello Website: https://www.aihello.com/

Connect with Mina:
LinkedIn: https://www.linkedin.com/in/theminaelias/
Trivium Group Website: https://triviumco.com/

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode where we’ll be sharing the #1 thing all Amazon PPC’ers must have in order to be successful. See you next time!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
57 min
August 01, 2023The Secret to Maximizing Sponsored Brand Ads Performance in Amazon PPC
In this episode, Stephen and Andrew cover Sponsored Brands, what to do, what not to do, and how to get the best performance with this ad type.
This episode is full of practical tips for helping you craft winning Sponsored Brands campaigns, and they cover some pretty interesting, high-level marketing topics that you won’t want to miss.

Key Topics:
Capabilities and features of Sponsored Brands - Conceptual understanding

Unique strategies you can use to dominate competitors with Sponsored Brands

How to come up with endless creative headlines for your ads

Methods for A/B split testing Sponsored Brand creatives

The future of Sponsored Brands

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode where we will be hosting our first ever debate! We’re super excited for this one where we’re having two industry expert guests battle it out on whether or not AI bidding will be the future of Amazon PPC.
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
52 min
July 24, 2023Eliminate Wasted Ad Spend on Amazon PPC with Negative Keywords
In this episode, Stephen and Andrew break down how to effectively use negative keywords to reduce wasted ad spend and improve Amazon PPC performance.
They cover a quick Prime Day performance recap, share their post-Prime Day strategy, then dive right into how they use negative keywords, showing you how to identify negative keyword opportunities and quickly apply them to your campaigns.

Key Topics:
Stephen & Andrew answer your question about post-Prime Day

What are negative keywords?

Common mistakes people make when identifying negative keywords

Negative Exact vs Negative Phrase

Using n-gram analysis to spot spend wasters

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode where we talk about the most effective Sponsored Brands strategies that have helped us generate millions in New-to-Brand sales. See you then!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
1 hr 2 min
July 19, 2023 How to Scale Amazon PPC with Keyword & Product Targeting
In this episode, Stephen and Andrew break down how to scale your ad campaigns with effective keyword harvesting principles. They share their opinions on hot topics like “Whether you should negative match your keywords in their source ad groups?,” and “When to use manual keyword selection over research campaigns.”
This episode is nothing short of value-packed and sure to help you in your journey to becoming the best Amazon ads manager you can be.
Key Topics:
- Stephen & Andrew answer your question about whether or not to negate your keywords in their source/harvesting ad group
- What advertising reports we routinely use for keyword harvesting
- 3P tools we use for keyword research
- When manual keyword research is more effective than research campaigns
- The criteria for keyword harvesting
Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-n...
Andrew: https://www.linkedin.com/in/andrewbai...
Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that...
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w
Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode where we talk about how to reduce your wasted ad spend and prevent irrelevant targets with this one simple, but underleveraged tool.
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
54 min
July 13, 2023The Best Campaign Structure for Amazon PPC
In this episode, Stephen and Andrew are talking about campaign structure, and which one YOU should use to maximize your Amazon Ad sales!

This is a touchy subject for alot of Amazon PPC’ers.

Stephen & Andrew break down their framework for thinking about campaign structure and share the biggest mistakes most advertisers make when launching their campaigns.

Key Topics:
Stephen & Andrew answer your questions about how often to optimize your ads after a product launch and prevent losing visibility using the RPC method for bid changes

What are the worst campaign organization practices, and why they’re so bad

The BEST structure for maximizing your Amazon ad sales

Single Product Campaigns vs Single Product Ad Groups vs Single Keyword Campaigns

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode where we show you how to effectively scale your ad campaigns and find the most profitable converting targets for your products.

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
1 hr 1 min
July 06, 2023The Amazon PPC Blueprint for Prime Day 2023
In this special episode, Stephen and Andrew break down the ultimate Prime Day PPC strategy, whether you’re a big brand gearing up for large demand, or a smaller brand just looking to capture a little extra traffic.

Key Topics:
Historical Prime Day trends that you can leverage to your advantage this year

The common mistakes and misconceptions people have about Prime Day

A framework we’ve used that has proven to drive results

Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w

Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode where we share our thoughts on a hotly contested debate, campaign structure.
#amazonppc #amazonads #amazonadvertising #AMS #FBA
39 min