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00:00 Introduction

02:21 Optimizing Bids: How Often Should You Do It?

03:17 The Nuances of Bid Optimization

12:20 Understanding Optimization Frequency and Its Impact

16:55 The Importance of Timing and Time Frames in Bid Optimization

21:38 Special Considerations for New Campaigns and High AOV Products

32:54 The Philosophy of Doing Nothing: When Not to Optimize

38:00 Closing Thoughts

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

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LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

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Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness