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Should You Target "Gift" Keywords on Amazon PPC
#thatamazonadspodcast #amazonppc #amazonads
Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon.
Get your FREE Amazon PPC bid optimizer
Join your FREE Discord community of Amazon PPC managers
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit
CHAPTERS:
==========
00:00 – Introduction
01:02 – The answer
02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports
04:48 – Stephen's experience
07:18 – Case studies
10:54 – Generic keywords dominance
14:16 – Isolating the campaign
15:57 – To gift or not to gift
16:20 – Final thoughts
==========
Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword Strategy
In this week’s episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts.
Whether you’re looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords.
👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC insights from Andrew and Stephen!
==========
🔗Connect with Stephen & Andrew:
Stephen
Andrew
🎙️Follow That Amazon Ads Podcast:
LinkedIn
SpotifyYouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!
View all episodes
By Stephen Noch and Andrew Bailiff
5
2828 ratings
#thatamazonadspodcast #amazonppc #amazonads
Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon.
Get your FREE Amazon PPC bid optimizer
Join your FREE Discord community of Amazon PPC managers
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit
CHAPTERS:
==========
00:00 – Introduction
01:02 – The answer
02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports
04:48 – Stephen's experience
07:18 – Case studies
10:54 – Generic keywords dominance
14:16 – Isolating the campaign
15:57 – To gift or not to gift
16:20 – Final thoughts
==========
Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword Strategy
In this week’s episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts.
Whether you’re looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords.
👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC insights from Andrew and Stephen!
==========
🔗Connect with Stephen & Andrew:
Stephen
Andrew
🎙️Follow That Amazon Ads Podcast:
LinkedIn
SpotifyYouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!
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