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How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.
In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.
Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).
We connect CPC, RPC, and ACOS directly back to sales movement.
See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.
You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.
Perfect for sellers and managers serious about scaling Amazon Ads profitably.
Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.
🔗 Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.
By Stephen Noch and Andrew Bailiff5
2828 ratings
How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.
In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.
Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).
We connect CPC, RPC, and ACOS directly back to sales movement.
See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.
You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.
Perfect for sellers and managers serious about scaling Amazon Ads profitably.
Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.
🔗 Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

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