In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.

We’ll see you in The PPC Den!

0:35 - How do ads affect organic sales?

1:02 - How do I set up PPC campaigns?

2:19 - What are current challenges in Amazon advertising?

3:13 - Why is troubleshooting important in PPC?

5:00 - Why track keyword ranks?

10:02 - How does spending affect organic rank?

13:33 - How does rank tracking show PPC impact?

20:12 - How do I use high-value keywords effectively?

29:06 - Why is keyword rank tracking crucial?

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno