🦡 Highlights ​​

Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁

We’ll see you in The PPC Den!

00:00 - Welcome

1:50 - Small Talk: A Warm Winter at Minnesota

4:00 - How to Encourage More Repeat Buys at No Cost?

6:43 - Who Dominates in Profitable Per-Click Spending?

10:27 - Why is Branding Expensive?

14:20 - Starting Small: You Don’t Need Many Products

17:25 - Exploring the Customer Loyalty Analytics Dashboard

18:25 - The Math Behind Your Target ACOS

21:40 - Increasing Repeat Purchases

23:58 - Key Drivers of Lifetime Value After the First Sale

27:36 - Should Brand Search Strategy Change Despite Uncertainty?

31:00 - Rapid Fire

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud 

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno