Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.

We’ll see you in The PPC Den!

If you like what you hear, leave us a video review! We might share it on the show.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Bobby Pulte

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.

We’ll see you in The PPC Den!

0:00 Michigan mitten

03:54  Benefits of sending Google Ads to Amazon Listing

8:18 Three Challenges of sending Google Ads to Amazon

18:27 Nine-Step Recommended Google Ads to Amazon Process

35:45 Behind the scenes

If you like what you hear, leave us a video review! We might share it on the show. 

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Bobby Pulte

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself.

We’ll see you in The PPC Den!

If you like what you hear, leave us a video review! We might share it on the show.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast.

We’ll see you in The PPC Den!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you’ve made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won’t want to miss.

We’ll see you in The PPC Den!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Our biggest gripe with our newest favorite Amazon Advertising love, the Search Query Performance Dashboard (SPQD), was that it lacked an export button. Luckily for us, our guests found a solution! Mansour Norouzi of Incrementum Digital, Louis Robert of Thrasio, and Hamza Zulfiqar Tanveer of Upswing Services joined Michael this week to share their genius solution for exporting data from SQPD, and they also share how they use it.

Get the Search Query Performance Analyzer for yourself here.

We’ll see you in The PPC Den!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Hosts: Mansour Norouzi, Louis Robert, and Hamza Zulfiqar Tanveer

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behaviorial economics with Michael to illustrate why, when, and how to make changes to your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don’t test often enough. Maybe that’ll change after you listen to this episode.

We’ll see you in The PPC Den!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Chad Rubin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Too often we notice that the majority of spend disappears in auto campaigns because of an excess of irrelevant search terms, also known as Death By A Thousand Cuts. 

Prevent wasting spend on non-converting search terms with our N-Gram Analysis Tool now, available here.

Disclaimer: Apologies for the poor audio. Thank you for your patience and understanding.

We’ll see you in The PPC Den!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

Get the Evergreen Campaign Creation Strategy Guide here

We’ll see you in The PPC Den!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us.

We’ll see you in The PPC Den!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer-Tamir

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin