The PPC Den: Amazon PPC Advertising Mastery

How Can I Use Amazon Advertising Stats to Manage My PPC?

Listen Later

Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly!

We’ll see you in The PPC Den!

🦡 Highlights ​​


  • 0:00 What to expect in this episode
  • 2:30 Small talk: Mike is a new dad! California is cold!
  • 4:15 Amazon PPC Stats Overview
  • 6:20 How does Amazon PPC data impact your work?
  • 10:37 Amazon PPC Stats Trend: Average Order Value Decrease
  • 13:20 Amazon PPC Stats Trend: Cost Per Click Decrease
  • 14:08 Amazon PPC Stats Trend: ACOS Invariable
  • 17:16 Takeaways & strategies with Amazon Stats Trends
  • 20:49 Summary of Marketplace Month-by-Month Analysis 
  • 21:49 New: Amazon Stats Day of the Week Analysis
  • 27:56 Slash PPC bids on Amazon Friday End-Of Day? 
  • 31:57 Amazon Highest AOV Days on Average
  • 33:52 Amazon PPC Stats Trend: Campaign Types
  • 44:20 Your homework: Optimize accordingly

    • If you like what you hear, leave us a video review! We might share it on the show.


    🦡 Resources & Links


    • Where to find Stephen, Ocean PPC

      • Amazon Advertising Stats

        • Why Should I Optimize Prices on Amazon Advertising?

        • How Do I Fix My Decreasing Conversion Rate on Amazon?

          • How Do I Evaluate Amazon Buyers’ Activity After Black Friday- Cyber Monday?

            • Get The Amazon Advertising’s Campaign Types Reference Guide


              • 🦡


              • 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

              • Subscribe to our newsletter

              • Look through all our show notes

              • Book a call to discuss Amazon PPC strategy

                • -


                Host and Executive Producer: Michael Erickson Facchin

                Guest Co-Host: Stephen Noch

                Senior Producer: Nancy Lili Gonzalez

                Video and Audio Editor: Pedro Moreno 

                Graphic Designer: Vanessa Nieto

                ...more
                View all episodesView all episodes
                Download on the App Store
                The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
                • 4.9
                • 4.9
                • 4.9
                • 4.9
                • 4.9

                4.9

                98 ratings

                More shows like The PPC Den: Amazon PPC Advertising Mastery

                View all
                The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

                The Ecomcrew Ecommerce Podcast

                299 Listeners

                The GaryVee Audio Experience by Gary Vaynerchuk

                The GaryVee Audio Experience

                16,820 Listeners

                Capitalism.com with Ryan Daniel Moran by Capitalism.com

                Capitalism.com with Ryan Daniel Moran

                730 Listeners

                OMR Podcast by Philipp Westermeyer - OMR

                OMR Podcast

                36 Listeners

                AM/PM Podcast by Kevin King

                AM/PM Podcast

                211 Listeners

                The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

                The Digital Marketing Podcast

                114 Listeners

                Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

                Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

                530 Listeners

                The Smartest Amazon Seller by SmartScout

                The Smartest Amazon Seller

                146 Listeners

                My First Million by Hubspot Media

                My First Million

                2,647 Listeners

                My Amazon Guy by Steven Pope

                My Amazon Guy

                38 Listeners

                All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

                All-In with Chamath, Jason, Sacks & Friedberg

                9,799 Listeners

                OPERATORS by OPERATORS

                OPERATORS

                46 Listeners

                Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

                Better Advertising with BTR Media

                13 Listeners

                That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

                That Amazon Ads Podcast

                28 Listeners

                Ecomm Breakthrough by Josh Hadley

                Ecomm Breakthrough

                80 Listeners