In this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns. 

Tune in and make the most out of Amazon’s new update! 

We’ll see you in The PPC Den! 

🦡 Highlights

01:15 Intro 

03:53 Effect of the update on sponsored products 

05:54 Changes to broad match keywords 

09:10 Breakdown of match types 

11:06 Modified broad match and negative keywords 

14:19 New broad match for sponsored products 

16:31 Benefits of using broad match keywords 

21:09 How to optimize broad match keywords 

25:02 How to strategize targeting keywords with broad match 

26:26 Summary: broad and modified broad on sponsored products 

27:59 Outro 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

🦡 Resources & Links 

-- Is Exact Match Always Best? https://www.adbadger.com/blog/ppc-den-podcast-ep-117-is-exact-match-always-best/ 

-- How Amazon PPC Handles Misspelled Words | Ad Badger https://www.adbadger.com/blog/amazon-ppc-education/how-amazon-ppc-handles-misspelled-words/ RPSB: Still 

-- The Best Keyword Research Strategy? https://www.adbadger.com/blog/rpsb-still-the-best-keyword-research-strategy/ 

-- What Are Amazon PPC Negative Keywords? The Complete Guide (2022 update) https://www.adbadger.com/blog/negative-keywords-amazon-ppc/ 

-- The Amazon PPC Exact Match Conspiracy | Ad Badger https://www.adbadger.com/blog/the-amazon-ppc-broad-exact-match-conspiracy/ 

-- What To Do About Low Click – Low Sale Keywords https://www.adbadger.com/blog/ppc-den-podcast-135-what-to-do-about-low-click-low-sale-keywords/ 

-- How to Choose a Keyword Match Type on Amazon | Ad Badger https://www.adbadger.com/blog/amazon-keyword-match-types/ 

-- The Best Amazon PPC Keyword Research Method | Ad Badger https://www.adbadger.com/blog/amazon-ppc-keyword-research/#more-1436 

🦡 

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Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 

Look through all our show notes: https://www.adbadger.com/podcast

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Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager 

Senior Producer: Nancy Lili Gonzalez 

Podcast Coordinator: Myreen Garcia Sejalbo 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto