The PPC Den: Amazon PPC Advertising Mastery

What Brand Halo? The Sponsored Brands Attributed Purchase Report

Listen Later

Amazon’s new  Sponsored Brands Attributed Purchase Report doesn’t perform miracles like telling you which keywords directly led to which purchase, but it does move us closer in that direction because it offers a lens into how people interact with your creatives.

Michael and Brent Zahradnik, of AMZ Pathfinder, explain everything you need to know about this new report, how to make the most of it, how it implicates Total ACOS, and more.

We’ll see you in The PPC Den!

🦡 Highlights ​​
  • 0:00 What to expect in this episode
  • 2:20 Small talk: Swiss Army stable boy uniform
  • 4:35 New report: Sponsored Brands Attributed Purchase Report
  • 5:56 Where to find this new report & why it exists
  • 12:35 What does Brand Halo have to do with it?
  • 13:27 Breakdown of attribution type  & purchase ASIN
  • 16:30 How are consumers reacting to your creatives?
  • 19:04 Action item: Insights from The Pivot Table
  • 27:12 What this report is still lacking
  • 32:04 How this implicates Total ACOS
  • 35:04 Your homework: What to do now

    • If you like what you hear, leave us a video review! We might share it on the show.

    🦡 Resources & Links

    • Where to find Brent Zahradnik, AMZ Pathfinder
    • Why No One Watches Your Amazon Sponsored Brand Videos & How to Fix it
    • What’s Brand Halo in Amazon Advertising?
    • How to Optimize Hundreds of Auto Campaigns at Once: The Pivot Table
    • What Is A Good Amazon Campaign Naming Structure?
    • 🦡
    • Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
    • Subscribe to our newsletter
    • Look through all our show notes
    • Book a call to discuss Amazon PPC strategy

      • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Brent Zahradnik

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      Graphic Designer: Vanessa Nieto

      ...more
      View all episodesView all episodes
      Download on the App Store
      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings

      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

      The Ecomcrew Ecommerce Podcast

      298 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,827 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      728 Listeners

      OMR Podcast by Philipp Westermeyer - OMR

      OMR Podcast

      47 Listeners

      AM/PM Podcast by Helium 10

      AM/PM Podcast

      210 Listeners

      The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

      The Digital Marketing Podcast

      114 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      527 Listeners

      The Smartest Amazon Seller by SmartScout

      The Smartest Amazon Seller

      145 Listeners

      My First Million by Hubspot Media

      My First Million

      2,647 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,946 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      50 Listeners

      Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

      Better Advertising with BTR Media

      13 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners

      Ecomm Breakthrough by Josh Hadley

      Ecomm Breakthrough

      80 Listeners