If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:42 BSR Case Study Update: 4 Products in the Top 10

7:54 Shifted strategy: SEO on Front End 

11:26 Managing product parentage

14:08 On couponing & lightning deals

15:25 Campaign structure intricacies to monitor 

21:50 Complex campaign segmentation

24:22 What would happen if we optimize fewer campaigns?

28:39 Your homework: What to do now

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🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto