Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door now.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Laura Meyer

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the excitement about NARF.

Please consider this the beginner and foundational episode on inventory management, and stay tuned for a future collaboration where we get even more nitty-gritty.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button.

This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations.

We’ll see you in The PPC Den!

Highlights

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share it with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance.

If you’re wondering what strengths you bring to the table and what sets you apart from other PPC-ers, may this episode be a jumping-off point for greater reflection and analysis.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: David Khoshpasand

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more.

We’ll see you in The PPC Den!

Highlights

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno