The PPC Den: Amazon PPC Advertising Mastery

Analyzing Amazon PPC Advertising Stats: What You Need To Know


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Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising. 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

2:25 Stephen’s Spreadsheet Roots

5:30 Who Is The Average Amazon Seller? 

10:57 Examining Trends 

16:30 Will These Trends Continue?  

19:00 ACOS Difference vs. Average

22:22 How Much Should I Be Spending on Sponsored Products?

32:35 Closing Thoughts


🦡 Resources & Links


  • Where to find Stephen Noch, Ocean PPC

    • How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?

      • How Can I Use Amazon Advertising Stats To Manage My PPC?

        • How To Get Over 100% Conversion Rates With Sponsored Display Ads

          • How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022

          • Why Do I Need A New Strategy For Account Averages In Amazon Advertising?

            • What Brand Halo? The  Sponsored Brands Attributed Purchase Report

              • How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

              • 🦡


                • 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

                • Join our next Amazon PPC webinar 💻 📢

                • Subscribe to our newsletter

                • Look through all our show notes

                • Book a call to discuss Amazon PPC strategy

                • -

                  Host and Executive Producer: Michael Erickson Facchin

                  Guest Co-Host: Stephen Noch

                  Senior Producer: Nancy Lili Gonzalez

                  Podcast Coordinator: Catherine Cardenas

                  Video and Audio Editor: Pedro Moreno 

                  Graphic Designer: Vanessa Nieto

                  ...more
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                  The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den

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