Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.

Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 Nancy shares what to expect in this episode

1:55 Intro

3:45 What to do with keywords that have zero sales

5:05 Search terms vs. Keywords

9:10 Keyword case study

11:05 When should you pause a keyword?

18:28 Keyword management in practice

24:13 How to interpret and act on your keyword data

37:45 Managing converting keywords

41:15 Closing thoughts

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto